Beijing time on the morning of April 15, according to reports, according to the developer log, Apple has begun extensive internal testing of several new Mac computers equipped with the next generation of M2 chips. Apple is working on developing more powerful computer products equipped with autonomous processor chips.
Judging from the details of the exposure, the M2 and Mac computer information tested is as follows:
The MacBook Air, code-named J413, is powered by an M2 chip and includes 8 CPU cores and 10 display cores. In contrast, the MacBook Air currently on sale has 8 display cores.
The Mac mini, code-named J473, is equipped with the M2 chip, and the chip parameters are the same as the above MacBook Air. There is also a Mac mini in test with the M2 Pro chip, codenamed J474.
The entry-level MacBook Pro, code-named J493, is equipped with an M2 chip and has the same chip parameters as the MacBook Air above.
The 14-inch MacBook Pro, code-named J414, is powered by M2 Pro and M2 Max chips. The M2 Max chip has 12 CPU cores and 38 display cores, compared to the currently available model with 10 CPU cores and 32 display cores. In addition, this computer is equipped with 64GB of RAM.
It is rumored that the upcoming new MAC computer may be designed to use a 30W power adapter, while it is equipped with a larger size screen, and the overall performance may be weaker than the current MacBook Air.
In addition, industry insiders speculate that this new product will not be named after the MacBook Air, and may belong to the new MacBook series, which is positioned lower than the Air. Well, the MacBook 15 is likely to become the cheapest MacBook product at present, with stronger competitiveness in the market.
Since the launch of the first generation of M1 chips in November 2020, Apple has not upgraded the MacBook Air, Mac mini, or entry-level MacBook Pro. However, last October, Apple unveiled the new 14-inch and 16-inch MacBook Pro.
After years of slow growth, Apple's Mac business has seen a recovery over the past two years. This has benefited in part from the fact that corporate employees are buying new equipment because they are working from home. The business generated $35.2 billion in revenue from Apple's last fiscal year, or about 10 percent of Apple's total revenue.
From Apple's current product layout, Apple is constantly expanding the difference between entry-level and high-end products, and gradually reducing the price threshold of some products, so that more consumers can buy. The upcoming iPhone 14 series, standard version and Pro version will have quite obvious differences, including chips, screens, cameras and so on. On Mac products, there are also M1, M1 Pro, M1 Max and other chips, which are divided into high-end.
Therefore, in order to take advantage of the "home office" east wind, push MAC sales to a new peak, expand its share in the notebook market, Apple is indeed very likely to launch a lower positioning, cheaper MacBook products, the price dropped to 6,000 yuan. However, when Apple's M2 chip computer will be listed and how the specific pricing will be, it will need to wait for the official announcement.
Compared with the increasingly expensive domestic laptops, if Apple "reduces the price" on the MAC series, it will affect the shipments of domestic manufacturers for a period of time, and even affect the strategic layout of some brands.
At the same time, the normal development of the domestic production and assembly chain centered on Shanghai has been impacted, which may affect the production capacity and turnover of domestic computer brands and large companies. In this case, this year's domestic personal computer market, will domestic brands face a more serious decline in sales?
However, anything is possible in the future.
On the one hand, some ministries and competent departments are doing their best to coordinate and strive for the recovery of production capacity, on the one hand, China's memory chips, displays, are also making rapid progress, hoping that China's CPU, Chinese systems, are also developing at a high speed, when the time comes, the system, CPU, memory, display, all have their own core technology, needless to say, that is, the moment when Apple MAC computers really reduce prices.