China-Singapore Jingwei, Oct. 17 (Xinhua) -- According to data from the General Administration of Customs, China will export a total of 4.91 million vehicles in 2023, a year-on-year increase of 57.9%. In addition to Russia, Chinese automakers have also achieved sales growth in competitive auto markets such as Australia, United Kingdom, and Thailand.
On October 15, 2024, Wei Jianjun, chairman of Great Wall Motors, in an exclusive interview with Deng Qingxu, CEO of Sina Finance, continued the views on the industry chaos, policies, and operations that were not fully developed in the first interview on August 7 this year, and put forward personal opinions on how Chinese automobiles can better "go global" and "go up".
As for whether Chinese cars can go abroad? Wei Jianjun has his opinion.
Great Wall Motors adheres to the cornerstone of quality
Wei Jianjun "All walks of life must have laws to follow"
Wei Jianjun, a veteran leader in China's automotive industry for 34 years, although he has entered the age of sixtieth, his mental state and style of action seem to have pressed the pause button on him, and the vitality and passion radiated are not inferior to the younger generation.
Deng Qingxu also commented in this dialogue: "I think Mr. Wei, he is very active in thinking, like young people", Wei Jianjun gaged, "I think people who make cars, should not have the mentality of 'old', making cars is also a fashion product in the world, even if you are physiologically old, but your thinking can not be old." ”
Due to Wei Jianjun's recent frequent appearances in front of the public to comment on the current situation of the automotive industry, he was rated as an "angry youth" by a group of netizens. In this interview, he bluntly said that "financial fraudsters, product fraudsters, and dishonest people should fall".
When asked how to improve the status quo of the industry, his answer was, "I didn't have any good ways at that time, I think this is a big environment, that is, the ability to abide by the rules, and he also said in a CCTV interview that "all walks of life must have laws to follow."
Founded in 1984, Great Wall Motors has always put quality and quality first, abiding by international rules and meeting the quality and quality standards of the international market, which can be felt from Great Wall Motor's Xushui test site and Xushui plant. It is understood that the Xushui test site has a total investment of 100 million yuan, which not only contains more than 100 typical characteristics of the road surface such as high-speed ring road, dynamic square, test mountain, city square and maneuverable road, but also collects the roads of many countries in this test site, and even transports stones from abroad for road condition simulation construction.
As Great Wall Motor's smart factory in Baoding, the Xushui plant not only has the four major processes and ancillary facilities of the whole vehicle, but also has an independent matching rate of more than 60%. Wei Jianjun said: "The intelligence, standardization and process of the factory are the basis of excellent product quality control, and we will do a good job of every pass of production for users, and will not treat users as guinea pigs." ”
According to the evaluation of industry insiders: Wei Jianjun has been dealing with cars for more than 40 years, and his love and enthusiasm for cars have not diminished, and he personally tests vehicles every week to check for users, regardless of the cold winter and heat, 34 years have never stopped, and always regard quality as a lifeline. Great Wall Motor has always regarded compliance as the fundamental premise of development, vividly interpreted the "fine style of the older generation of automobile people", conquered global consumers with products and services, and conveyed Chinese automobile culture with respect and reputation, which is the only way to make China an automobile power in Wei Jianjun's eyes, and a small step for business operators is bound to promote a big step for the entire industry.
Wei Jianjun, the industry's anti-involution pioneer
How do you view the new picture of Chinese cars going overseas?
In fact, it is not the first time that Great Wall Motors has publicly stated its stance on the widespread involution phenomenon in the automotive industry. In this exclusive interview, Wei Jianjun emphasized: "In the current market environment, many auto companies are facing losses in the pure electric vehicle business carried out in China, which is mainly due to their blind pursuit of configuration stacking and price wars, and constantly driving down product prices. ”
As an industry veteran, Wei Jianjun is particularly sensitive to the hidden crises in the industry, sticks to the bottom line, and does not fight a "bloodletting" price war. There is a principle within Great Wall Motors that even if we fall out of the top ten, we must stick to the right path.
Wei Jianjun, who has 34 years of experience in car manufacturing, has a deeper understanding of the vicious competition in the automotive industry and the phenomenon of bottomless "involution". He is well aware that this unhealthy market behavior will have serious consequences. Therefore, Wei Jianjun has always adhered to the principle of "bottom line, quality" market share, as the fundamental orientation of enterprise development.
Only excellent quality and strong technical strength are the foundation of China's automobile globalization, and a sound overseas production and marketing network is the real ladder for Chinese cars to go global.
To a certain extent, Great Wall Motors does need positive traffic support in order to pass on its insights on the automotive industry to more practitioners, but what Great Wall Motors needs more is "trustworthy traffic", aiming to defend the dignity of the industry and maintain a good market competition order. Wei Jianjun knows that it has not been easy for Chinese automobiles to go from a difficult start to a fruitful start, which makes him cherish the industry and therefore have particularly ardent expectations for the future.
The industry has reason to believe that as shown by Wei Jianjun, as long as the industry, consumers and the country are in mind, China's auto industry will shine on the international stage in the future. The story of China's automobile culture has just begun, and Great Wall Motors has made a good start for the development of the automotive industry after entering the inflection point of the industry. (Sino-Singapore Jingwei APP)