In 2020, Wuling launched Wuling Hongguang MINIEV, which was welcomed by many people as soon as it was launched, and sales also increased rapidly.
And just today, SAIC-GM-Wuling announced that as of December 31, 2021, the overall sales volume of Hongguang MINIEV has exceeded 550,000 yuan since its listing, of which the cumulative sales volume of 2021 has 426452 units, winning the annual sales crown of new energy, and Hongguang MINIEV also set a record for china's new energy single model sales with a sales volume of 55729 units in December, winning the first place in China's new energy sales for 16 consecutive months.
In addition, the official also said that Hongguang MINIEV also won the first place in the 2021 pure electric new energy (domestic brand) retention rate ranking, and the "Best Color Award" of the International CMF Design Award.
Why has Wuling Hongguang MINIEV been able to achieve such high sales?
In terms of configuration, Wuling Hongguang MINIEV is equipped with a permanent magnet synchronous motor with a maximum power of 20kW and a maximum torque of 85N·m; a built-in lithium-ion battery of up to 13.8kWh, with a range of up to 170km. The vehicle size is 2920mm/1493mm/1621mm, and the wheelbase is 1940mm.
In terms of price, the starting price of Wuling Hongguang MINIEV of 28,800 yuan also makes many young people affordable, becoming the first car of many "young people". The full range of automatic gears plus the practical four-seat layout can also meet the needs of a variety of just-needed cars, and after the official launch of the upgraded version of the Hongguang MINI EV macaron in April last year, it once again stimulated the performance of the terminal market, and the more youthful and personalized body color matching and enhanced comfort configuration performance are more in line with the needs of current users.
At the same time, The marketing means of Wuling Hongguang is also one of the reasons for increasing the sales of MINIEV, Wuling Hongguang MINIEV has cooperated with the movie "New God List: Nezha Rebirth" to increase exposure, cooperated with fashion agency PANTONE UNIVERSE to launch Wuling Spring Color Matching, and also cooperated with the fashion magazine "ELLE World Fashion Garden" to launch a macaron ice cream, and Perfect Diary cooperated to create a new action of fashion fashion makeup and so on.
And the success of Wuling Hongguang MINIEV has also promoted other manufacturers to pay more attention to the field of micro pure trams, followed by the launch of Chery QQ ice cream, Reading mango and other models.