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Life is not easy "tribe" to stop shipping

For almost every fan, what do the names Jeremy Clarkson, Richard Hammond, and James May mean? All kinds of supercars? Endless poisonous tongue? British humor? Driving a global adventure? I don't think a few words are enough to sum up the charm of the three.

Life is not easy "tribe" to stop shipping

Personally, I think the three of them turned all of our most imaginative, crazy, and ultimate dreams about cars, and even of life, into reality on screen. This power of Dreams come true may be one of the reasons why the Three can have many fans around the world.

I vaguely remember the scene where the "Three Untouchables" braved the sweltering heat in 2018 to promote DriveTribe (Driving Tribe) during the interval of filming The Grand Tour China special. The three old men are full of ambition and confidence to introduce this automotive network social platform established in late 2016 to Chinese car friends.

Life is not easy "tribe" to stop shipping
Life is not easy "tribe" to stop shipping

However, after five years in operation, the car culture enthusiast website, led by Jeremy Clarkson, Richard Hammond and James May, announced that it was closing at the end of this month. A few days ago, the DriveTribe operations team posted and confirmed this frustrating news to all users on the website.

Life is not easy "tribe" to stop shipping
Life is not easy "tribe" to stop shipping
Life is not easy "tribe" to stop shipping
Life is not easy "tribe" to stop shipping
Life is not easy "tribe" to stop shipping

Dear DriveTribe Community Members,

It's a pleasure to meet you all, and over the past five years, you've shared insights and ideas in this global community, and DriveTribe has grown far beyond our expectations.

We have been facing major industry issues for months, and unfortunately, there seems to be nothing we can do about them. The chronic shortage of computer chips around the world has led to difficulties for the entire automotive industry, which has led to a significant reduction in marketing budgets, which has made the operating environment of organizations like ours that rely on advertising to survive much worse than before.

For these reasons, we have decided that we will close the DriveTribe and FoodTribe websites and applications, as well as all platform-related businesses, at the end of this month.

However, Richard Hammond will continue to interact with people through DriveTribe's social media platforms, as well as keep the content of the show updated.

Richard shares a variety of new news on social media, including his "Smallest Cog Workshop" show. At the same time, Jeremy and James also appear from time to time.

The three untouchables also shared their feelings on social platforms. "We're all frustrated because the challenges facing the auto industry – exacerbated by the pandemic – have prevented the site from continuing to operate in its current form." Gorilla Clarkson was blunt, saying that factors such as the pandemic and chip shortages forced them to stop their website and app business.

Life is not easy "tribe" to stop shipping

Captain Turtle Speed said, "It's a pity that we had to let go. Driving Tribes and Food Tribes provide a good platform for many authors and bloggers to inspire their creative enthusiasm. But at the end of the day, it's a business, and it's a business that's affected by what's happening around you. ”

Life is not easy "tribe" to stop shipping

Hammond the Mole rat wrote a bunch of words, mainly meaning that people can still continue to see their content on their social media accounts. Meanwhile, the gorilla and the captain expressed hopes that Hammond would take over social media accounts.

Life is not easy "tribe" to stop shipping

The essential difference between driveTribe social media accounts and the original DriveTribe website and app is that on the original website and app, you can be both a reader and an author. On their social media accounts, you can only be a reader relatively. But after all, the cost of operating websites and apps is higher, and it is not difficult to understand that it is not difficult to stop losses in a timely manner in a sluggish situation.

The site team has published an article on DriveTribe about how to save site content, and everyone at DriveTriber (whether you've been or isn't) can check it out.

But unfortunately, the number of fans you have accumulated before cannot be directly moved. You can only post a link as soon as possible and tell your followers which social media platform you want to switch to next.

DrivenTribe was founded with all funding from Jeremy Clarkson, Richard Hammond, James May and Andy Wilman, and after five years of development, the site has had a large number of "tribes" that have maintained fresh content output. The "Three Untouchables" figure has also been sharing his sights at DriveTribe, where car photographers, riders, bloggers and car enthusiasts from all over the world have fond memories.

Life is not easy "tribe" to stop shipping

Of course, don't be too sad, DriveTribe is not gone, they will continue to exist on some social media platforms.

Figure | network

Wen |doudou

Edit | Beanie

END

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