Beijing News Express (reporter Zhan Shengjie) Recently, the Beijing Municipal Bureau of Press and Publications announced the list of physical bookstore support projects in Beijing in 2021. It is reported that in 2021, a total of 272 physical bookstores will receive project funding support.
Among them, Beijing gave rent subsidies to 148 bookstores, 99 bookstores to demonstration bookstores, 10 bookstores to give transformation and upgrading incentives, 14 bookstores to "enter colleges and universities, shopping malls, and parks", and 142 bookstores to organize 2151 reading and related cultural activities.
The 24-hour bookstore Pageone, located in Qianmen Beijing Fang, has a sophisticated design and complete range of books. Figure/IC photo
It is reported that during the "Thirteenth Five-Year Plan" period, the number of physical bookstores in Beijing reached 1994, successfully completing the indicator of "0.8 bookstores owned by 10,000 people" and the construction task of "one district and one book city".
In 2021, under the "dual" pressure of digital trend and normalization of epidemic prevention and control, the two levels of government in Beijing adhere to the tone of steady progress in the construction of physical bookstores, according to statistics, as of the end of November 2021, the number of physical bookstores reached 2042, an increase of 48 over 2020, an increase of 2.4%, and the number of physical bookstores available to 10,000 people reached 0.93.
Different from previous years, in 2021, Beijing clarified and refined the support policy for physical bookstores for the first time. According to the relevant person in charge, the threshold of the support policy is clear: the physical bookstore that takes the operation of publications as the main business and has been in continuous operation for more than 1 year; the operating area of the physical bookstore is not less than 30 square meters, and the operating area of publications is more than 50%; and the publications on the shelves are not less than 2,000 volumes, and the varieties are not less than 500. The purpose of quantitative indicators is to promote the return of physical bookstores to their main business, improve the level of refined management, and achieve the goal of building a book-fragrant Beijing.
At the Sisyphus Bookstore in Qinghe, readers are enjoying their reading time. Figure/IC photo
It is worth noting that on the basis of the selection of featured bookstores and the most beautiful bookstores in the past, the focus of Beijing physical bookstore support in 2021 is to take the evaluation and promotion of excellence as the engine to promote the transformation of the industry's development mode from scale and speed to quality and efficiency, and promote the connotative development of bookstores.
At present, the upgrading and transformation of physical bookstores in Beijing has become the mainstream, and there have been special models such as "combination of museums and stores", "combination of factories and stores", "bookstore + classroom" and "bookstore + cultural tourism", which has achieved a high degree of concentration and mutual transformation of space, products and services.
What are the new measures for the construction and development of physical bookstores in Beijing in 2022? Wang Yefei, a first-level inspector of the Propaganda Department of the Beijing Municipal Party Committee, said that in the next step, Beijing will adhere to steady progress, demonstration and leadership, fully explore the cultural endowments and spatial endowments of bookstores as urban public reading facilities, promote the transformation and upgrading of physical bookstores in the capital, innovate and develop, create better reading products, space services and activity systems, provide good services for the general public readers, and add a force to The fragrance of books in Beijing.
Beijing News reporter Zhan Shengjie
Trainee Editor Chen Jing Proofreader Li Lijun