The Year of the Tiger is approaching, where to play this year's New Year? Walking into the Beijing Fang Persuasion Field located in Dashilar in Xicheng District, the "Hundred Tiger Hanging" hangs straight down, and the sense of New Year's ceremony comes to the fore - from January 25, the lunar new year, the series of activities of "Appreciating the New Year painting the New Year" kicked off here.
With the theme of "New Life, New Fashion, New Year Painting", the event presented more than 270 key New Year paintings collected and selected from nationwide organizations in sections such as "Spring Full Homeland", "Song of the Times" and "Prosperous Year", covering a well-off life, agricultural harvest, festivals and auspiciousness. Focusing on the theme of the Winter Olympics and the central axis, highlighting the Elements of Beijing flavor such as Rabbit Erye and the culture of the capital, through key invitations and extensive solicitations, the majority of professional artists and citizens in the capital have drawn more than 100 New Year paintings with paintbrushes, which have been displayed in the characteristic sections of "Art Painting Winter Olympics" and "Cultural and Creative Innovation".
The "Most Beautiful Central Axis Warm Chinese New Year" features the most traditional New Year's flavor. The exhibition area is dominated by bright and bright colors such as red and gold, and you can feel the festive atmosphere and good wishes everywhere. The exhibition area includes New Year paintings, photographic works and cultural and creative derivatives with the theme of the central axis selected from the "2021 Beijing Central Axis Cultural Heritage Inheritance and Innovation Competition", which vividly show the elements of Beijing flavor and the culture of the capital, and show the millennium heritage and charm of Beijing City. In a group of works called "New Year Paintings of the Central Axis Rabbit New Year Series", the colorful rabbits wear armor, plant back flags, ride lions and elephants, and are cute and cute. The architectural elements of the central axis such as the Forbidden City and the Temple of Heaven are skillfully combined with the Spring Festival blessings and integrated into the painting, revealing a strong auspicious meaning and attracting the attention of the audience.
As the Winter Olympics approach, the "Olympic New Year" has also become one of the outstanding highlights of this event. In the characteristic sections of "Art Painting Winter Olympics" and "Cultural and Creative Innovation", elements of the Winter Olympics such as crystal snowflakes, "ice piers", "snow melting", and ice and snow sports scenes can be seen everywhere. The "Ice and Snow Beijing" series of New Year paintings, collectively planned and drawn by the Jitufang illustration team, combines the intangible cultural heritage rabbit grandfather with ice and snow sports, and 15 works show curling, ice hockey, speed skating, snowmobiling, alpine skiing, biathlon and other Winter Olympic sports, with both traditional taste and fashion dynamics. In the exhibition area, you can also enjoy the Shougang ski jump in the paper-cut, the ice and snow sports in the ink painting, and the theme of the Winter Olympics enriches the expression of the New Year painting and injects new vitality into the traditional Chinese culture.
Here, people can temporarily forget the noise, quietly appreciate, and feel the story behind the New Year paintings and experience the joyful atmosphere of the festival. Walking in it is like being in an oriental aesthetic museum, enjoying the splendid and vivid traditional folk culture. In addition, the event highlights interactive participation and immersive experience, and expands the new "play method" of New Year Painting. The exhibition site is equipped with AR dynamic viewing exhibition, face recognition interaction, Spring League interaction and other scientific and technological devices, residents can personally participate in the immersive experience of New Year painting creation through activities such as "face exchange", "exchange of blessings", "Spring League", etc., send New Year blessings over the air, so that the New Year painting, an excellent traditional Chinese culture, will be rejuvenated and revitalized, and become a new national trend and new fashion.
Affected by the epidemic, this event focuses on online activity planning, in addition to booking offline exhibitions through the "New Life, New Fashion, New Year Painting" WeChat public account and Douyin number, the National Public Culture Cloud Platform launched the "Cloud Art Museum", the public can enjoy excellent New Year painting works without leaving home, participate in online interaction, and appreciate the beauty of excellent traditional culture with creators, experts and scholars, listen to new songs of well-off life, and explore the chinese cultural context. Create an online New Year "Seeking Blessings" map, in front of the long-established shops in the Dashilar area, there are New Year painting visual design installations and New Year painting doll sculptures, through the "New Year Painting • Seeking Blessings" online H5 punch card, the audience can complete the prescribed tasks, get the New Year painting doll mystery prize, enhance interactivity, participation.
The whole activity is based on the integration with the festive atmosphere, the integration with the people's lives, the integration with the culture of the ancient capital, and the integration with the Winter Olympic activities, and adopts the combination of online and offline methods to hold the exhibition display of "New Year Paintings and Good New Year", the mass cultural activities of "New Year Paintings and Welcoming the New Year", the "New Year Paintings and Consumption Promotion", etc., reflecting the mutual promotion of tradition and fashion, culture and technology, culture and tourism, culture and consumption, so that the general public can paint New Year paintings, talk about New Year paintings, appreciate New Year paintings, search for New Year paintings, and Happy Year paintings, so that one by one is full of New Year's flavor. The warm, vivid and vivid New Year paintings infiltrate people's hearts and fully highlight the charm of the new era emitted by China's excellent traditional culture.
It is reported that the series of activities of "Appreciating the New Year paintings for the New Year" lasted until the end of February 7. Citizens and friends can pay attention to the WeChat public account of "New Life, New Fashion and New Year Painting" and make an appointment in advance to visit the offline exhibition of New Year painting (10:00-12:00 in the morning, 13:00-16:00 in the afternoon).
Text/Beijing Youth Daily reporter Xie Li
Photo / Beijing Youth Daily reporter Liu Chang
Editor/Li Xiaomeng