The life experience of "half parents are short, half of the mountains, rivers, lakes and seas", and the comfortable travel of "walking away", have made more and more people fall in love with self-driving travel. The protagonist of the self-driving tour, in addition to relatives and friends, beautiful food, a satisfactory car, also plays a particularly important role. It is precisely because of this that Jietu Automobile aims at the differentiated positioning of unique market segments and innovatively proposes a "travel +" strategy. Since its inception in 2018, Jietu Automobile has not changed its original intention and firmly practiced the "travel +" strategy, and several models on sale under Jietu Automobile have been unanimously recognized by the market with differentiated competition and super high cost performance.
According to the latest official data of Jietu Automobile, in 2021, the cumulative sales of Jietu Automobile in 2021 were 154077 vehicles, an increase of 17.9% year-on-year, and the sales volume exceeded 10,000 for 12 consecutive months. As of the end of December 2021, cumulative sales have reached 463814 vehicles. It is worth mentioning that when Jietu was born in 2018, coinciding with the inflection point of the development of China's automobile market, the Chinese auto market ended 28 years of continuous growth, and for the first time there was a negative growth situation. However, in such a "headwind" opening, Jietu Automobile not only opened up the situation and made a name, but also upgraded from a product line under Chery Holdings to an independent brand, and in just 40 months, it gained the support and trust of more than 460,000 users.
Behind the numbers, we can see the "shortcut speed", and such an unexpected "speed" is brought about by the change and innovation from the inside out. Since its inception, it has filled the market gap with the concept of "defining the journey with action", continuously broadened the "travel +" ecosystem, enriched the "travel +" products, and gradually deepened the self-driving scene and owner service in the car life, bringing more surprises and joy to users in the journey. In 2022, Jietu Automobile continued to increase its size, and on January 10, China's first Travel + Conference and Jietu Automobile Brand Night event was held in Fuzhou.
In this future travel technology show with the theme of "Our New Journey", Jietu Automobile released a new product strategic plan, comprehensively upgrading the "Travel +" strategy from the brand, product and marketing dimensions, and further consolidating the "Travel +" travel ecological leader position. The "Travel +" strategy of Jietu was also diversified at the event site, and the cross-border display carefully created by the partners of the "Travel +" ecosystem alliance such as Fangte, Sumidagawa Coffee, Online Broadcast Dragonfly FM, and Akinochi showed the diversified and personalized scene experience of future travel. At present, Jietu Automobile has built 80 "Travel +" ecological alliance units, and according to the plan, it will be expanded to 100+ in 2022.
In terms of user experience in the "Travel +" ecosystem, Jietu has begun to take shape after years of accumulation, forming a foundation for brand development. Up to now, the number of Jietu APP users has reached 340,000, nearly 200 travel peripheral products, sales of 1 million + pieces, a total of 1800+ travel experience activities, more than 100,000 + people experience, covering more than 20 provinces, more than 100 cities.
In addition to providing users with value-added rights and interests, it is also hoped that through the "Travel +" ecosystem, it is hoped that users can achieve positive interaction with users, so that users can enjoy more scenes and interesting experiences such as preferential prices and exclusive gifts. In the "Peer-Great America China" travel dream plan, Jietu Automobile turns the one-time purchase of the traditional automotive industry into an in-depth travel experience by opening up natural routes, cultural routes and exploration routes, and turns "Jietu users" into "users' shortcuts". According to official disclosures, in 2022, Jietu will join hands with users to create the first platform for self-driving road books, and it is expected to create a total of 100,000 + "Jietu Road Books" in 2022.
As an important carrier of travel, Jietu Automobile also demonstrated the heavyweight technology and product planning related to the model, so that consumers and fans can feel the strong technical strength of Jietu and the multi-sequence models full of expectations. The Kunlun architecture that debuted this time is an important achievement of Jietu Automobile's intelligent empowerment of "Travel +". Kunlun architecture combined with Chery Group platform architecture and "travel +" positioning to build, support the iterative capabilities of 5G intelligent driving, the use of industry-leading central computer and Gigabit Ethernet, with high computing, high bandwidth, high security industry-leading at the same time, but also the "travel +" intelligent ecology to provide standard expansion port, can self-evolve, connect unlimited possible travel scene needs, can be called super brain wisdom cockpit.
The most surprising thing is that Jietu's first hard-core SUV model, Jietu T-X, also officially debuted at the brand night. According to the latest product sequence of Jietu, T belongs to the hardcore off-road vehicle that broadens the boundaries of travel, in the future, the product sequence will launch a variety of models such as hardcore off-road, intelligent off-road, luxury off-road, etc., with vehicle lengths ranging from 4.6-5.1 meters, covering a price range of 150,000-300,000 yuan to meet the off-road travel needs of different consumers. As the first product of the "Travel +" 2.0 era, the design concept of T-X is "free road, good scenery", it creates a hardcore sense of strength through the square design language, the "+" type headlights convey the symbolic design of "Travel +" of the shortcut, and the X design language is reflected in the roof drone platform, front grille, etc., while X represents the unlimited expansion of software.
T product series in terms of power will include 1.0T, 2.0T, 3.0T fuel version and hybrid, pure electric and other options, of which the PHEV power system can achieve fuel consumption as low as 1L for 100 kilometers under WLC conditions, and 1000 kilometers for full power and fuel state. At the same time, a four-wheel drive system equipped with a differential lock, including mechanical four-wheel drive and electric four-wheel drive versions, also includes two kinds of body structures, load-bearing or non-load-bearing. According to the plan, the first model of the T product series, the T-1, will be launched in 2023. Based on the strong extensibility of the intelligent architecture of the T product sequence, the same platform pickup truck models will also be launched in the future.
In addition to the T series of hardcore SUV, the X, P, V product series was officially released, focusing on SUVs, hardcore pickups, and MPV models, respectively. The release of the new "Travel +" product strategic planning marks the official opening of the "4+3+N product matrix" era of Jietu Automobile, namely the SUV series (Jietu X-1, Jietu X-2, Jietu X70, Jietu X90), cross-border series (Jietu Hardcore Off-Road, Jietu Hardcore Pickup Truck, Jietu MPV), Hybrid Series (all series of products synchronous planning hybrid and living space series). 2022 is the first year of the "4+3+N product matrix" era, according to the plan, new products such as Jietu X-1 will be listed this year.
Uncle Che summed up
At this time, looking back, the reason why Jietu Automobile can become the most successful brand launched by Chery Automobile in recent years may be that under the change, Jietu Automobile has adhered to the original intention of bringing comfort and leapfrog experience to consumer groups, and on this basis, relying on the diversified needs of customers, it has upgraded with the times. It is foreseeable that standing at a new starting point, with a 4+3+N product matrix, more potential energy will erupt in 2022, bringing greater imagination space and more expectations to the market. At the same time, with the upgrading of the Jietu automobile brand becoming more and more popular, under the multi-pronged innovation and change of products, services, marketing and other multi-pronged innovations, the sales target of Jietu in 2022 is 200,000 vehicles, and by 2026, Jietu will achieve the goal of annual sales of one million, in order to create a new miracle of China's own brands, we wait and see.