DoNews Auto January 14 news (Shao Zhichao) in the past two years domestic brands and luxury brands to establish a joint venture relationship is not a new thing, from the earliest Geely and Volvo to Mercedes-Benz and BYD in recent years, as well as SAIC Group and Audi, etc., but the most obsessed in this matter is not the above brands, but Great Wall Motors.
In addition to the rumors and the fact that BMW's beam car will launch a new model, there is also news that Great Wall Motors will cooperate with Jaguar Land Rover. Recently, from the declaration information of an accessories manufacturer, we found the great wall Land Rover's declaration and construction project plan.
Yes, two car companies have quietly established the Great Wall - Land Rover joint venture, although the information on the picture is not much, but it does not hinder the shock of the news it brings to us, at present, although the great wall motor official did not respond, but from the exposure of the information has basically been hammered.
In fact, as early as 2019's "Valentine's Day" came out that Great Wall Motors will acquire Jaguar Land Rover news, when many people also expected the two brands to be able to hold hands successfully, but the final result we all know, due to the Indian side's reluctance to sell shares, the final event is also not over, although the acquisition was not successful, but now the two together to set up a joint venture seems to be a good choice.
First of all, from the perspective of Great Wall Motors, cooperation with Jaguar Land Rover can enhance its brand value to a certain extent, and Great Wall Motors and Land Rover also have many similar fit points, such as having a fondness for hardcore off-road models, in fact, Great Wall Motors can now achieve such brilliant results also has a credit to Land Rover.
As early as 2018, Great Wall Motors hired former Land Rover designer Phil Simmons, the earliest 2016 Range Rover Evoque, the 2016 discovery, the 2017 Range Rover Star Vein, the 2018 Range Rover and the Range Rover Sport Edition were all designed by him, and Great Wall Motors' subsequent product designs were also personally handled by him, the most representative of which was the Haval Dog.
For Land Rover, as a luxury brand, terminal sales in recent years have been very sluggish, although the terminal preferential margin has been very large, but the sales are still not improving, and its long-term partner Chery has not provided land Rover with any substantial help, and now it is undoubtedly a very wise choice to turn to Great Wall Motors.
Just said, the biggest common denominator between Great Wall Motors and Land Rover is to focus on hardcore off-road vehicles, last year's popularity of tank 300 also made Great Wall Motors see the huge market potential of hardcore off-road vehicles, for Great Wall Motors, if you have to find a brand that is proficient in hardcore off-road vehicles, then the best choice is Land Rover, from the currently known information, it only mentions the Great Wall Land Rover and does not mention the Jaguar brand.
For the Land Rover brand, the lemon DHT platform architecture under the Great Wall is a good direction of cooperation, which is also one of the weakest links of the Current Land Rover brand, and the Great Wall's self-developed 3.0T+9AT may also be installed on the Land Rover model, and land Rover Defender also hopes to achieve domestic production through Great Wall Motors after the cooperation between the two brands.
epilogue:
The cooperation between Great Wall Motors and Land Rover is definitely a win-win choice for both sides, from the information obtained so far, although the cooperation between the two companies has been parts system, but the project has only just been declared, but we also have absolute reason to suspect that the two companies have been planning for a long time, as for how the follow-up will develop, we may wish to wait for the Great Wall Motors official to give us the answer!