If you ask: In the new energy vehicle market in 2021, what models are more popular? There are many answers to this question, the ideal ONE that has been rising in sales is one, the Lantu FREE that provides a dual-power path is also one, and the Hongguang MINIEV, which is well-known at home and abroad, is also one. Among them, The Hongguang MINIEV is a model that is relatively close to most people, because the pricing of the Hongguang MINIEV is not more than 300,000 like the ideal ONE and Lantu FREE, but the starting price is less than 30,000.
The low pricing did not affect the sales volume of Hongguang MINIEV in the market, but made Hongguang MINIEV recognized by many consumers. According to statistics, since the official listing of The Hongguang MINIEV in July 2020, it has accumulated the recognition of more than 550,000 car owners, and this sales performance can already be described as "very good". It should be known that many hot-selling joint venture vehicles may have a cumulative sales volume of about 200,000 units a year, and the cumulative sales of Hongguang MINIEV in the first year and a half of the listing exceeded 550,000 units. It is worth mentioning that in January, April, July, August and October 2021, Hongguang MINIEV topped the monthly sales ranking of the global new energy vehicle market with excellent monthly sales.
In addition to excellent sales, Hongguang MINIEV has also achieved a lot of achievements, participated in many activities and done many big things in 2021.
According to the "Research Report on the Retention Rate of Chinese Automobiles in the First Half of 2021" released by the China Automobile Dealers Association and Jingzhen Estimate, Hongguang MINIEV ranks first in the 1-year retention rate of pure electric new energy (domestic brands), with a retention rate of 79.92%. The one-year retention rate of nearly 80% is already quite high for new energy vehicles, especially in combination with the pricing of Hongguang MINIEV itself, it can be found that this car will not lose a lot after selling and replacing the car after driving for a year. In the "2021 New Energy Vehicle Winter Endurance Test Report" jointly released by Chedi X China Automobile News, the results of Hongguang MINIEV are the best, and the low temperature endurance retention rate is 60.71%, ranking first in the test model.
Hongguang MINIEV has also cooperated with different brands in different fields for many times to expand its influence. For example, in February 2021, Wuling and the hit movie "New God List: Nezha Rebirth" were jointly named, and in the New Year reunion short film "Grandpa's Shadow Shadow" of "New God List: Nezha Rebirth", Hongguang MINIEV appeared, fusing the national tide and the national comic IP together.
For example, in March 2021, Wuling cooperated with the world's authoritative color agency Pantone to jointly release three special Wuling spring colors, namely lemon yellow, avocado green, and white peach powder. These three colors were first installed on the Macaron version of Hongguang MINIEV, bringing a "macaron whirlwind" to the new energy vehicle market.
For another example, in May 2021, Wuling and Fantawild cooperated to create a super IP offline event "Hongguang MINIEV× Fantawild Fantasy National Tide Tour". In this activity, hundreds of Hongguang MINIEV Chaochuang cars appeared in many popular attractions in Xiamen Fantawild Dream Kingdom, bringing tourists a different Fantawild tour.
Hongguang MINIEV's Chaochuang attributes also have to be said that on March 4, 2021, Wuling held the country's largest new energy car owners event - "Loading and Out of the Mood Tide Creation Ceremony - Adults' Small Paradise". In this activity, there are hundreds of unique Hongguang MINIEV tide loading car appeared, each Hongguang MINIEV is the user's own hands-on Chaochuang, Chaochuang under the leadership of Wuling, has become the unique brand culture of Hongguang MINIEV, Hongguang MINIEV has also begun to evolve into a "social business card".
It is worth mentioning that many foreign media are also full of curiosity and good feelings about Hongguang MINIEV, Bloomberg, Japan's NHK, South Korea's MBC TELEVISION and other overseas authoritative media have reported On-Duty MINIEV in the news. Moreover, Professor Masayoshi Yamamoto of Nagoya University in Japan also dismantled a Hongguang MINIEV, he found that the whole car did not have a Japanese-made parts, the vast majority of parts were made in China, and a small number of spare parts provided by Europe and the United States were also the most common conventional commercial.
That is to say, if you want to build a Hongguang MINIEV in Japan, many spare parts must be imported from China, which will naturally increase the cost, and there is no way to make the Hongguang MINIEV sell cheaply like China. Seeing this, is it found that Hongguang MINIEV has simply become a star in 2021, and its comprehensive strength is also very good. After all, it is indeed not easy to make Japan, a powerful opponent of the automobile industry, recognize domestic cars.