In 2021, the recurrence of the epidemic and the shortage of chips have a huge impact on the automotive industry, but in the context of "double carbon", the performance of the new energy vehicle market is still hot enough. According to the data just released by the Federation of Passenger Vehicles, the retail sales volume of new energy passenger vehicles in China in 2021 will be 2.989 million units, an increase of 169.1% year-on-year. The growth of new energy is inseparable from THE success of BYD.
In all the sales composition, BYD ranked first in new energy sales in 2021 with the absolute advantage of 593745 vehicles, and strongly surpassed Tesla, and it is more than the sum of the sales of the top ten car companies in addition to Tesla, it can be said that BYD's success directly represents the success of New Energy Vehicles in China to a certain extent.
In the sales composition of BYD, Han is one of BYD's great heroes, its annual cumulative sales exceeded 117,000, almost monthly sales exceeded 10,000, more worth mentioning is that Han EV models have sold more than 10,000 for 2 consecutive months, becoming the first pure electric medium and large sedan with monthly sales of more than 10,000 yuan, and it is also the leader of the self-owned brand medium and large luxury cars.
The success of BYD Han can be called a landmark event in the history of independent brand cars, because for a long time, Chinese brands have not had any medium and large car with 200,000 + can achieve monthly sales of more than 10,000, as a luxury smart car with a unit price of more than 250,000, Han has become the only independent brand medium and large car in the domestic automobile market that can compete with BBA head-on, and the situation of independent brand cars has been suppressed by joint ventures and imported brands has been completely broken by BYD Han.
Under the strong performance of BYD Han, on the basis of the average selling price in 2020, the average price of terminal sales in 2021 soared all the way to 151,800, surpassing Volkswagen's 147,800 yuan in one fell swoop, which is enough to explain BYD's success in "brand up". With the blessing of DM-i super hybrid and blade battery, BYD's new energy products have been labeled as high performance, high configuration and high safety, so consumers are more willing to pay for "high-value" BYD products.
Of course, in addition to the "brand upward" in the "value" of the model, the improvement of service is also an important measure to build a brand image. In terms of services, in 2021, BYD will fully link users, fans, and partners to create a new value car brand with temperature, feelings and technology.
It is understood that as early as 2006, BYD established a sincere service brand, all BYD after-sales people adhering to the "proficient in diligence, sincerity in the heart" service concept, while establishing a humanized after-sales service system, so that every customer can enjoy worry-free, peace-of-mind, worry-free high-quality service.
At present, BYD relies on more than 800 service stores and service providers to continuously innovate and launch diversified customer service methods, including improving the environment of the customer rest area, door-to-door pick-up and delivery service, extending service hours, remote diagnosis services, 24-hour roadside assistance and other service measures, so that customers can enjoy more intimate services anytime and anywhere.
In terms of the service level of service personnel, BYD relies on a complete technical training system to promote professional training such as technical personnel induction and technician level, on the one hand, it ensures that the customer's vehicle is repaired once from the professional training of technical personnel, special maintenance tools and technical service processes, and provides customers with high-quality technical services; on the other hand, through multimedia OTA upgrades, it unlocks more Al driving assistance functions such as active lane keeping system and automatic parking for models and vehicle black technology, so that car owners can use the car in the whole life cycle. Have a safer, more comfortable digital experience.
In terms of social responsibility and public welfare undertakings, BYD has also set a good example. During the epidemic period, BYD has taken the lead in donating money and materials for many times, providing a lot of help in fighting the epidemic. In addition, BYD's Great Love Jingcheng Public Welfare Brand and one foundation have cooperated in the cerebral palsy children's assistance program, which has so far helped 899 children with cerebral palsy, so that the positive energy of love can be passed on indefinitely.
Detective Che has something to say
Under the product empowerment, brand upward and service optimization and upgrading, BYD's reputation in the market has been widely recognized by users, which is also an important reason why BYD can become the first. After achieving China's first achievement in the field of new energy, BYD's next goal may be the world's first, let's wait and see.