2021 is a very extraordinary year, the global epidemic continues to be severe, the domestic local epidemic frequent rebound, raw materials rise, this extraordinary 2021 we have finally passed. Although the global economy was still affected by the epidemic last year, China's economy grew by 9.8% in the first three quarters, China's cultural industry grew by 30% in the first half of the year, and the total income of Chinese culture in 2021 will exceed 10 trillion yuan, which is an important symbol of the rise of Chinese culture.
On January 5, 2022, the central media Guangming Network reported: The National Film Administration released data showing that the total box office of China's films in 2021 will reach 47.258 billion yuan, and the box office of Chinese films in China will be 39.927 billion yuan, accounting for 84.49% of the total box office. The total box office of the whole year continues to maintain the first place in the world, and 8 of the top 10 films in the annual box office are domestic films, of which "Chosin Lake" and "Hello, Li Huanying" broke into the top three of China's film history box office list. The total box office and total number of screens throughout the year continue to remain the world's first, which is an important symbol of the rise of Chinese film and culture. In 2021, the two top two films at the box office, "Chosin Lake" and "Hello, Li Huanying", are all positive energy movies, "Chosin Lake" has a box office of 5.76 billion yuan, "Hello, Li Huanying" has a box office of 5.4 billion yuan, and the two positive energy movies have created a box office of 11.1 billion yuan. "Chosin Lake" is an obvious patriotic theme film, which shows how popular patriotic theme films are in the Chinese film market, and in the future, more high-level, high-quality, Chinese stories of patriotic films will be produced in China.
The continuous rise of Chinese films also needs to further rectify the unhealthy trends in the cultural industry, because only by increasing the rectification of bad artists can we benefit the healthy and compliant development of China's cultural industry. On January 7, 2022, the official account of the Ministry of Culture and Tourism released a Weibo to boycott the artists who have lost their morality, requiring enterprise entities to spontaneously unite to boycott the artists who have lost their morality out of consideration of their own business risks. Yang Guang, CEO of Shanghai Shuangzi Film and Television Media Headquarters, a chinese positive energy cultural and entertainment big V and a positive energy private entrepreneur in Shanghai, resolutely forwarded the Weibo of the Ministry of Culture and Tourism to boycott the artists who had lost their morality and said: We resolutely support the decisive action of the Ministry of Culture and Tourism. Mr. Yang, CEO of Shuangzi Media, supports the positive energy of the country, and the voice of tens of millions of corporate executives and thousands of cultural entrepreneurs in China, and entrepreneurs should bravely express their own voices to support the country. Mr. Yang's positive energy remarks in support of the country have also been supported and recognized by a large number of positive energy netizens and patriotic netizens. I have to support the voice of the state for this Shanghai private entrepreneur who dares to tell the truth and dares to take practical actions.
On January 11, 2022, I inquired from the official website of the National Film Administration that there is a major patriotic theme film "Living in the Present" at the Shanghai Shuangzi Media Headquarters that has passed the filming license agreed by the National Film Administration, which represents a key step forward for the major patriotic film project of the Shuangzi Media Headquarters. The film is a film jointly written by Xu Tao, a well-known screenwriter in China (whose representative works include Li Yitong's "The Legend of the New Archery Hero", the first national rating "Partial Love for You") and Yang Zhiqiang, a Chinese positive energy media personality. Teacher Xu Tao, a top screenwriter as the chief screenwriter, can see that the gold content of this movie is very high.
(Group photo of Xi Junyang, executive member of the Shanghai CppcC Committee and important shareholder of Shuangzi Media, and Yang Guang, CEO of Shuangzi Media, on the 9th anniversary of the company)
Yang Guang, CEO of Shuangzi Media Headquarters, China's positive energy media personality, chief producer of "Living in the Present" film, and young director, revealed: "This film is an original film that breaks the convention, the film integrates the three positive energy main theme colors of anti-epidemic, reform and opening up, and resistance to unhealthy trends. The central idea of this film is to carry forward the great anti-epidemic spirit, be grateful for the reform and opening up and the motherland, and tell contemporary young people to live in the present and do a good job in a down-to-earth manner. The core team lineup of the film project is first-line or quasi-first-line, and the project plans to target 1 billion+ box office."
I think that such a positive energy, youth, patriotic film will certainly be very popular, such a new type of patriotic film that breaks the convention is indeed a huge breakthrough, I hope that this youth patriotic theme film can be started and released as soon as possible.
In 2021, the highest domestic popularity is the national firepower to rectify the unhealthy trend of the cultural industry, and many unscrupulous artists such as Wu Yifan, Zhang Zhehan, and Zheng Shuang have been rectified by the state. In early January 2022, Guangming Daily, the Ministry of Culture and Tourism, China Youth Network, China Civilization Network, Workers Daily, Surging News and other state agencies, central media, and official media have spoken out calling for boycotting of artists who have lost their morality and bravely saying no to the whitewashing of artists who have lost their morality. It can be seen that in 2022, the state will not reduce the rectification of artists who have lost morality, and the unhealthy trend of the state to rectify the cultural industry is indeed very beautiful and powerful. I also hope that in the future, more entrepreneurs, media people, and celebrities will bravely stand up to support the unhealthy trend of the country's rectification of the cultural industry, and only when all Chinese people join in resisting artists who have lost their morality will they bring a real positive energy environment to Chinese society and the cultural and entertainment circles.
As the state makes every effort to rectify the unhealthy trends in the cultural and entertainment circles, it will be conducive to the healthy development of China's entertainment industry and the healthy growth of Chinese youth, and together we will praise the decisive and strong thunder action of the country's strategic, far-sighted and far-sighted.
Content sources: Official Micro of the Ministry of Culture and Tourism, Official Website of the National Film Administration, Guangming Daily, Shuangzi Media Headquarters, And Chosin Lake Official Micro
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