Since Huawei's release of the new machine rhythm has been disrupted, the domestic high-end smartphone market has almost become Apple's world, according to previous data, Apple in the domestic high-end smartphone market of more than 5,000 yuan has occupied more than 80% of the market share, becoming a well-deserved giant, Apple's revenue in the Chinese market is also growing.
Recently, we found that the sales evaluation data of the iPhone13 mobile phone on the domestic e-commerce platform has once again exceeded 1 million, and the sales evaluation data of Apple's iPhone 12 has reached 3 million, which is actually very scary. We can compare that the sales evaluation data of Xiaomi 11 on the same e-commerce platform is currently only 500,000, while the sales evaluation data of Huawei Mate40Pro is also about 500,000. Such data is enough to illustrate the popularity of the iPhone 13 in the domestic market.
It is worth mentioning that Apple's iPhone 13 starting price is 5999 yuan, such pricing can also make the iPhone 13 have extremely high profits, for Apple, high sales means that revenue soared, so many netizens also said that Apple's wave is to earn hemp. According to the report, Cook's total compensation in 2021 reached $97.8 million, which may also be among the best in the world, which also reflects how amazing Apple's revenue performance last year was.
In fact, the iPhone 13 can have such a beautiful sales performance in the Chinese smartphone market, the reason is also very simple, mainly the following points.
First, Huawei because of the chip restrictions, the new machine release rhythm and spot supply have been limited, the domestic smartphone market of about fifty percent of the market, has now fallen to the freezing point, even now Huawei is still updating the high-end smart phone series, but only 4G network, and some of Huawei's old models the price remains high, there is no price reduction, and this vacant market share will naturally be seized by Apple and other manufacturers, especially other domestic mobile phone brands have not yet stood in the high-end market, Without Huawei, it was almost powerless against Apple's iPhone 13.
Second, the iPhone13 has implemented a price reduction strategy while facing the continuous price increase of domestic mobile phones. Apple's iPhone 13 compared to the previous iPhone12 price is declining, and on the other hand, due to Huawei's huge market space, Xiaomi OPPO and vivo glory and other mobile phone manufacturers want to impact the high-end market, the price is constantly rising, the price of the flagship mobile phone has now reached four or five thousand yuan or even five or six thousand yuan, in Apple's continuous price reduction, domestic mobile phone price continues to rise under the two-way comparison, the price advantage of domestic mobile phones is not there, Therefore, many people have directly chosen Apple's iPhone 13.
Third, Apple's iPhone 13 does have its own product advantages, such as being more powerful in terms of performance, while the iOS system has the advantage of fluency and a certain degree of user stickiness. Although we always complain that Apple is not good enough in charging, design, photography, etc., the upgrade range is not large enough, but from the comprehensive experience, the overall strength of iPhone13 is not weak, which leads many users to believe that the fluency of iPhone13 and the service life of the product will be better than Android phones, so there are many users who choose Apple iPhone 13.
Fourth, Apple's channel providers and e-commerce platforms are carrying out price reduction promotions for the iPhone 13, which has further promoted the sales of the iPhone13 in the market. At present, Apple's iPhone 13 still opened the price reduction activity of 300 yuan, and in the past, the price of Apple's iPhone was relatively firm, and with the promotion of price reduction activities, Apple is even more hot.
Nowadays, the iPhone13, which started at 5699 yuan, is indeed not much more expensive than the domestic mobile phone, and because of Apple's high-end image and the strength of the iPhone13 product, if other domestic mobile phone brands can not come up with real strength, then in front of Apple, it may still give up the high-end smartphone market to Apple. Did you buy Apple's iPhone 13? Do you think that in the case of similar prices, will you choose domestic or apple?