Beijing News Shell Financial News (reporter promise) On January 11, Zhao Ming, CEO of Glory, said in an interview with the Beijing News Shell Finance and other media that it is difficult to break through the high-end of domestic mobile phones, and the competition is increasingly "internal volume", in fact, it is because the products made by manufacturers do not meet the needs of consumers, or they are repeated at a relatively low level. The main thing that restricts the impact of domestic manufacturers on the high-end is the product force.
Zhao Ming, CEO of Honor (Courtesy of the company)
"Now look, the competition is also to a new state, we may think that the mobile phone industry is rolled up, in fact, the inner volume means that some changes, some breakthrough opportunities may come, otherwise this will continue, the value of this industry will be discounted." Zhao Ming said, "I am still very optimistic about this matter, because after all, the value of Apple is still reflected there." If you can roll down the apple, that is the skill. ”
"Objectively speaking, none of the flagship products in 2021 actually make me feel recognized. What do you want consumers to recognize you for? Is it the flagship chip? He didn't buy chips, right, he bought experiences. Zhao Ming pointed out, "So don't say these prices all day long, we should consider the use value and experience value brought to consumers." Price is determined by value, right? In fact, it is more appropriate for us to ask ourselves the other way around. ”
At a time when self-developed chips have become the "standard" of domestic mobile phone manufacturers, Zhao Ming said that there is no particular difficulty in making chips, because the real difficulty is to do SoC chips. "We don't have any plans to do baseband chips or SoC chips in the short term. If you want to do SoC chips, it must be a particularly big decision. Zhao Ming pointed out that the matter of "making chips" is not a particularly difficult decision to do or not to do, "because it depends entirely on your needs." You can do a power management chip, or a Bluetooth, Wi-Fi chip, as long as it is based on your business needs. ”
Beijing News Shell Financial Reporter Promise Editor Song Yuting Proofreader Lu Qian
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