At the beginning of the New Year in 2022, the American company Apple has exposed a lot of new news, of which the annual salary of Apple CEO Cook is the most eye-catching, but before the heat of Cook's annual salary dissipates, Apple has lost an executive, what is going on?
It turned out that almost at the same time that Apple CEO Cook's annual salary was announced, an executive named Jeff Wilkes of Apple announced that he had jumped ship to Intel, so many people began to wonder whether Cook's excessive salary made Wilkes dissatisfied.
Although there is no direct evidence, But Cook's salary is indeed worth a lot, according to Apple's senior management salary data released on January 7, Cook's salary in the entire 2021 has reached $98.7 million, equivalent to about 630 million yuan.
However, it is worth mentioning that Cook's basic annual salary is only $3 million, that is, 18.92 million yuan, and the remaining $95.7 million is almost all other subsidies and benefits.
According to Apple's data, $82.34 million is equity incentives, and the remaining $13.36 million is other subsidies.
Vacation allowances, security costs and travel costs make up the $13.36 million, of which Cook's private jet alone costs $710,000 a year.
The high salary and benefits are staggering, but the job-hopping of Apple executive Wilkes is the most noteworthy.
Some people may say that it is normal for an executive to jump ship, and it is not worth the fuss at all, but in fact, the identity and strength of this executive are indeed worthy of Apple's attention.
Wilkes, the chief designer of Apple's M1 chip product, has been with Apple since 2013 and has 9 years of work experience so far.
Under his leadership, Apple computer chips have achieved successive generations of improvements and innovations, in short, Wilkes is apple chips, and even can be said to be the technical pillar behind the scenes of Apple computers.
Apple and Intel's technology competition has a long history, and now Wilkes jumped to Intel, which not only means that Apple has lost a technology bigwig, but also shows that Intel's chip products will quickly close the gap with Apple in the future.
However, some people say that such technology giants generally sign non-compete agreements and will not casually disclose technology to Intel, but in fact, Apple actually needs to worry more about the development of its own chips and computer products.
Without Wilkes, the progress of Apple's M1 series chips is equivalent to a complete shelving, not to mention whether Intel has new technologies in the future, even without wilkes' help, Apple may be difficult to compete with.
So from this point of view, Apple's competition with Intel this time can only be described as a fiasco.
However, the company is not without good news, in November 12, 2021, Apple with the iPhone 13 series of mobile phone sales, successfully won the Chinese market sales for two months.
In the past two months, Apple's sales have been almost twice that of the second-place millet, which is the only king of sales in the fourth quarter.
And at the beginning of this year, Apple's stock market value exceeded $3 trillion, reaching the standard of 19 trillion yuan, which exceeded the total GDP of the United Kingdom in 2020 and was jokingly called "the world's 5th largest economy" by many people.
Despite the good news, the business crisis buried inside Apple has begun to stand out, first of all, the US domestic market, due to the frequent occurrence of public health incidents, resulting in a serious shortage of labor in the United States, the loading and unloading of import and export goods has become a problem.
The second is the soaring global maritime price, resulting in apple product costs rising, profit margins are also declining, the future of the company's profit margin decline is foreseeable.
Finally, there is the threat from competitors, in addition to Intel Company, which harvested Wilkes, Brands such as Xiaomi and OPPO in the Chinese market have opened up a competitive route in the high-end market.
If Apple wants to maintain profits and raise prices, it will be threatened by competition from local Chinese brands, but if it chooses to compete at low prices, Apple's revenue capacity will be greatly reduced.
Therefore, the problems in front of Apple are one after another, and the future development will face extremely serious challenges.
To this end, Apple began to choose to increase production capacity, on January 7 this year, in order to increase the output of iPhone 13 series mobile phones, Apple ordered Foxconn to recruit workers at the end of the year.
In the past, Foxconn's recruitment was almost in the peak season, but now it is selected in the off-season before and after the new year, which shows that Apple's sales are still relatively optimistic.
It is reported that this time to recruit workers, Foxconn will provide up to 22,000 yuan of rebate salary, Apple will harvest a large number of production capacity? What do you think?