Recently, the China automobile sales data of the Association of Automobiles shows that Tesla delivered 70,847 vehicles in December, breaking into the 70,000-month camp of pure electric vehicles, which not only made the traditional fuel giants such as BBA feel pressure, but also once again showed its deep accumulation of more than ten years of exploring new energy.
In 2021, Tesla's Shanghai Gigafactory took the lead in hitting the annual delivery gate of 500,000 with an annual delivery volume of 484,130 vehicles, an increase of 235% year-on-year. It is worth noting that in the 2021 delivery report card of 936,000 vehicles just released by Tesla, Tesla China alone accounted for 51.7%, occupying half of its global territory.
Among them, the Shanghai Gigafactory contributed more than 160,000 units to the off-sea market delivery, meeting the needs of more than 10 countries such as Europe and Asia, and the export volume of the Model 3 alone in 2021 has exceeded 130,000 units.
At the same time, Model Y, as a new force that only opened delivery in the Chinese market in 2021, broke through the market size of 200,000 vehicles in just one year, and reached the top of the first camp of luxury SUVs with 200,131 deliveries, showing the potential of "dark horses", Musk also praised many times and continued to be optimistic about the future development of Model Y.
An upward year, breaking the wind and waves in adversity
In 2021, Tesla's Shanghai Gigafactory delivered a total of 484,100 vehicles to the global market, while in 2020, Tesla delivered 499,500 vehicles worldwide. In other words, the Shanghai Gigafactory single-handedly contributed to Tesla's global deliveries last year.
And the year when Tesla ran at high speed was also a year of instability.
Tesla under the coercion of public opinion showed extraordinary willpower, but also through time to prove excellent safety and excellent product power, and finally won the recognition of users with products and services. After the noise, the current accidents of Tesla vehicles, after investigation and appraisal by the traffic management department, the court and other relevant competent departments, the results show that there is no problem with the vehicle, the reason is the driver's operation error.
Echoing the findings of authoritative departments, international authorities have also stamped Tesla's safety. For example, the American Highway Safety Insurance Association (IIHS), which is recognized as the world's most stringent, announced on December 22 that Tesla Model 3 and Model Y, which use pure vision solutions, have achieved the latest safety test results of Top Safety Pick+ with the highest safety rating, especially in the active safety assessment, which once again reflects the 100-foot pole of Tesla's safety.
The sales figure did not decrease but increased, and the ecological layout was steadily improved. This is not the blessing of its innate protagonist aura, but the externalization of its brand concept and technical strength. Tesla has always insisted on spending costs on the most important places such as improving efficiency and vehicle quality, and continuously improving the affordability of products through innovation, so that consumers no longer have to trade off between sustainability, economy and performance. At present, the Model 3 and Model Y purchased by Chinese consumers are the best prices in the world.
Nearly one million consumers around the world "voted with their feet", creating a sales record in the global new energy field; and the Annual Chinese order of more than 320,000 vehicles also made it the uncrowned king of China's new energy market in 2021, which to a large extent showed the firm position of Chinese car owners. While the degree of consumer recognition continues to increase, Tesla's price fluctuations to ensure the best interests of consumers have finally been recognized by consumers under the many run-ins of market fluctuations.
Moving towards the future, we never stop achieving our goals
For Tesla, technological innovation is only a means, and creating value through technology is the ultimate goal. Whether it is on the AI Day of geek carnival or in the face of the industry dilemma "chip crisis", Tesla always tells the world with actions that through technological breakthroughs, automobile companies can also create the world's top supercomputers and chips, and can also solve problems such as supply chain shortages through independent technology research and development. In October 2021, the completion of Tesla's Shanghai R&D and innovation center will extend its dedication to technology and talent cultivation into China.
This goal-oriented thinking mode is also reflected in Tesla's direct operation model with the goal of maximizing consumer interests. Not only is the price transparent, in order to make the owner as time-saving and labor-saving as possible, Tesla series of after-sales service combination punches have become the industry benchmark; the immortal operation of "additional allocation" has also made Tesla vehicles more and more cost-effective; the practice of opening more than 300 patents to cultivate rising stars is the conscience of the industry.
Putting innovation and creativity on the front end of the product and ensuring that scientific and technological progress becomes the welfare of the whole society is a deep impression that Tesla has given to the public. It is also based on the careful carving and careful polishing of product power that Tesla can create 930,000 wonderful vehicles in 2021, which is a good thing and a lot of grinding.
In the second year of the shanghai factory, Tesla achieved a "small goal" of 235% year-on-year sales growth in China with only two models, and Tesla's global delivery also achieved an annualized growth of 87.4%. From this point of view, Musk's rhetoric of "selling 20 million vehicles in 2030" will also become a magnificent reality in the future not far away.