Recently, Yu Chengdong, managing director of Huawei, CEO of consumer business, and CEO of smart car solution BU, said when connecting with the media at the Shenzhen headquarters: "We want to build the car companies with whom we have in-depth cooperation into the most profitable car companies. I'm going to say this first and let everyone see if we can deliver. ”
Yu Chengdong supported the new model of cooperation with Xilisi, "Why did Huawei choose Xiaokang for in-depth cooperation? Because the well-off Cyrus is very strong in combat, it has a mechanism of desperate work, and the improvement speed is very fast. ”
"Huawei and Xilis cooperation is very in-depth, AITO Q&D, vehicle manufacturing and industrial production of the M5 is the responsibility of Xilis, Huawei does not build cars, Huawei's role is to help and assist, in the product modeling, interior and exterior design and brand marketing to provide empowerment."
Yu Chengdong once again reiterated that Huawei does not build cars: "Huawei helps car companies build a new cooperation model by empowering car manufacturers to build good cars, providing assistance to those car companies that cooperate with us in depth, helping them to become the most profitable and commercially successful car companies." ”
When it comes to why Huawei wants to sell cars, Yu Chengdong said that there are three reasons:
On the one hand, after Huawei was sanctioned, due to the lack of 5G chips, the shipment of high-end mobile phones fell sharply, and selling cars can help retail stores survive and help retailers make money;
On the other hand, the current retail format has become a shopping mall and online-centered retail network, if the car company completely from scratch to build a shopping mall as the core of the retail system, rental costs, labor costs are very expensive, and with the help of Huawei's existing retail system and service network, can help car manufacturers save a lot of costs of laying retail channel networks, but also drive the large-scale sales of car BU parts, to achieve a win-win situation;
Finally, helping car companies achieve business success will also enable Huawei's smart travel ecosystem to grow rapidly and improve the user experience of other end products. "For example, the HarmonyOS smart cockpit can achieve linkage with mobile phones, form a strong ecology, and surpass opponents in ecological experience." In terms of ecological development, mobile phones and watches can control cars, and the navigation and video phones on the car can be seamlessly connected with mobile phones and tablets, and the account and experience are connected, which can be said to be a huge advantage of Huawei's ecology. ”
With the three models of the M5 extended range version, the M5 pure electric version (to be released) and the medium and large SUVs that will be released within the year, Yu Chengdong said, "We plan to use 1,000 stores to sell cars by the end of this year, assuming that each store can sell 30 units per month, monthly sales can reach 30,000 units, this year Huawei will challenge the sales target of 300,000 units, so that the annual sales of cooperative car companies will reach 100 billion yuan." Our goal is to build huawei's in-depth cooperation partners into the most profitable car companies in China. ”
At the same time, Yu Chengdong also said that at present, Huawei's brand marketing capabilities, retail channel capabilities, and product competitiveness can support the annual sales target of 300,000 units, but considering that the product has just climbed, there are huge risks in the supply chain, and the serious shortage of goods in the industry should not be underestimated, and there are still many challenges in 300,000 units.