When not affected by chips, the state of major car companies is basically oversupply.
When the supply exceeds the demand, the terminal will naturally use its brain to find ways to sell products in order to ensure a stable operating state, among which the usual way and method of car companies is to reduce prices, so when the sufficient production capacity of chips is not limited, the product price is much lower than at this stage.
However, now subject to the shortage of chips, many car companies can not ensure sufficient production capacity, and even the market once appeared in the phenomenon of demand exceeding supply, less products but more people to buy, the terminal will naturally harvest profits, so we can see that the terminal price of many models is much higher than the previous two years, we have 200,000 SUV as an example.
RAV4 Rongfang, CRV, Qijun, Haoying and other models with small preferential margins are now terminals have been "a dime", and Volkswagen Tiguan L, Tanyue and other models with larger preferential margins have also shrunk the preferential strength, it seems that the entire automobile market has entered a "price increase period", but also means that the general decline in cost performance, if you want to find a cheap and excellent experience of the product, it is very difficult.
However, we must know that everything is not absolute, through our continuous monitoring of the market, we found that there are still one or two models in the 200,000-level SUV market that maintain a high preferential margin, and the comprehensive performance of the product also meets the definition of "good car" in the consumer market, such as the new explorer launched by the Chevrolet brand, the representative of the American muscle car. As a medium-sized SUV, the guidance price of the car is 169,900 yuan - 239,900 yuan, the pricing is much lower than the volkswagen Tanyue (204,900 -264,900), and compared to the terminal discount of 10,000-20,000 yuan, the Explorer also has a 35,000-45,000 yuan exploration range, which means that the transaction price is much lower than that of Tanyue, and more importantly, it is better than the same level of Tanyue in terms of product objective attributes.
Dual advantages, the power system balances power performance and smooth experience
For example, the mechanical strength of the product, which is the most important step to measure the user experience, after all, a strong power, good ride of the car can get a certain sense of high-grade when driving, and the two sets of power carried by the Chevrolet Explorer are more advanced than the Tanyue.
One is the model equipped with a 1.5T engine, the maximum horsepower of 169 horses is 16 horsepower more than the 1.4T of Tanyue, making it have a more powerful reserve, and the peak torque of 250 Nm can also provide sufficient explosive power for the start, while the matching 6AT gearbox may not be as efficient as Tanyue's wet double clutch, but has a smoother shifting experience, which is the characteristic of the automatic gear model.
The second is equipped with a 2.0T engine + 48V light mix, the maximum horsepower is 237 horses, and the peak torque reaches 350 Nm, which is still more powerful and violent than Tanyue's 2.0T (220 hp/350 Nm) power. Breaking the hundred only takes 7.9s, and this engine is matched with a 9AT gearbox, more gears make the vehicle's power output more balanced, and the logic when changing gears is also very clear, each gear seamlessly connects different speed ranges, and the smoothness when driving up is better than tanyue's 7DCT.
The flat floor provides a comfortable ride and bedroom-level tranquility, further enhancing the product experience
In fact, the Explorer is not only excellent in mechanical structure, but also in the riding experience, the car has a size of 4646/1843/1688mm and a wheelbase length of 2725mm, which can provide ample driving space in the car, especially the rear row, although it is the same as the Tanyue is a three-person position, but the almost flat platform of the Explorer can ensure the comfort of the legs and feet of the passengers in the middle position, while the padding of the rear seats is full and thick, and the design angle is suitable for ergonomics. You can also enjoy a comfortable ride with different sitting postures.
It is worth mentioning that the car is also equipped with an ANC active noise reduction function as standard, through physical noise reduction technology, thereby improving the tranquility of the car, even in the noisy urban area, after closing the doors and windows, you can experience the quietness of the bedroom level, the ride experience that integrates riding comfort and quiet atmosphere, and whether it is the public exploration, even the entry-level BBA will be slightly inferior.
The new Xiaoxue OS Chevrolet intelligent car connection system, easy to use and intelligent
Of course, in terms of use, the car machine system and various configurations are also a top priority to improve the car experience, and Chevrolet has been deeply optimized for this, and the Xiaoxue OS intelligent car connection system launched by it can meet the user's definition of smart cars.
After the upgrade, Xiaoxue OS supports Carplay/Carlife two kinds of interconnection, OTA upgrade and smart home interconnection function, in simple terms, it is bound to each other through APP and smart home, and controls the adjustment of smart home through the car machine, such as turning on the air conditioner and sweeping robot in advance before going home; the voice system adopts the iFLYTEK off-line hybrid voice interaction program, with high semantic recognition rate and agile reflection speed, and also supports VR multi-pronunciation people switching, Functions such as wake-free within 8s, the control of the vehicle, switching songs, querying life information, etc. can be done free of hands and through voice, further improving the safety of driving.
At the same time, this set of car machine system also supports the retrieval of the underlying information of the vehicle, and automatically generates a driving behavior analysis in the daily, monthly, quarterly, year as a unit, such as fuel consumption, etc., through the collection of these basic information we can clearly understand our daily driving behavior, continue to take fuel consumption as an example, if their average fuel consumption is higher than other car owners, it means that we are too aggressive when driving or there is incorrect driving behavior, through data analysis to optimize driving habits.
It is worth mentioning that this car-machine system will also provide 100G of on-board traffic for free every year, which means that the owner does not need to spend additional traffic costs generated by listening to songs, road navigation, and querying the weather. In addition, the main convenient and practical functions of the explorer are also richer than the explorer, such as remote start, mobile phone wireless charging, front seat ventilation, adaptive far and near light headlights and other configurations that the explorer has, and the explorer is equipped, which further indicates that the experience of use is ahead of the public to explore the mountain.
However, in terms of safety, the explorer is also unparalleled, its entire series of standard 6 airbags, the entire cockpit formed a full range of passive protection, while the use of 4 vertical 8 rings of high-strength body structure, of which high-strength and ultra-high-strength steel accounted for 82%, with the parallel auxiliary system, lane departure warning system, active brakes and other safety devices, the formation of active and passive all-round protection, higher strength of the selection of materials, rich safety configuration so that the explorer's vehicle safety pressure on the vast majority of the same level of models. As for this, it is not difficult to find that in the 200,000-level SUV market, many models have affected the cost performance of the whole vehicle due to the contraction of prices, but the explorer is like a clear stream, still maintaining a large price lower than the same level, and has enough highlights in objective attributes such as safety, vehicle intelligence, vehicle configuration, power system and riding comfort and tranquility, so the explorer can be called a rare "cheap" good car, than the tan yuexiang.