The original shrine was officially praised. On January 11, the overseas edition of Xinhua News Agency published an article entitled "Domestic Games Bring Cultural Feasts to Global Players", which praised the "Original God" game developed by Mihayou for effectively disseminating traditional Chinese culture to global players through the traditional cultural elements contained in the characters of Yunyi and Zhong Li.
The article pointed out that the original god won the 2020 Apple Best Game, 2021 TGA Best Mobile Game and other awards. Recently, the game launched a character "Yunyo" designed with traditional opera elements, which ignited the enthusiasm of players around the world as soon as it was exposed. Yunwei is performed by Yang Yang, a national first-class actor and opera artist, to perform the character's singing and recitation, and the related promotional video has received more than 1.7 million views on YouTube in just 5 days (as of January 11, it has exceeded 2.3 million).
As a game released simultaneously around the world, Hara Shin uses voice acting in different languages in different regions. But Yunyi's dubbing is very different - the singing sections and recitations of the opera are all deliberately dubbed by the opera artist Yang Yang Chinese, and there is no dubbing in a foreign language.
Even more interesting is the comment below the video. Some foreigners said that "it is so beautiful, really beautiful to cry, absolutely amazing". More foreigners noticed the Chinese at the end, saying, "Her English dubbing is very cute and probably one of my favorite dubbings; but I'm very excited to hear Chinese dubbing and the right ones!" ”
Xinhua also specifically mentioned another character: Zhong Li. The character who was launched a year ago and also contains a lot of traditional Chinese culture, the character demonstration video also won more than 25 million plays on YouTube, which is an extremely exaggerated result. (On the b station, it is more than 29 million, who is still reading the book?) ）
Zhong Li's plot story has also made countless foreigners remember an idiom: the finishing touch.
According to the Xinhua article, Liu Wei, president of Mihayou, attributed the success of "Original God" to the integration of traditional Chinese culture with a new way of cultural expression. In addition to Theatrical elements of China, players will also hear a large number of background music played by classical Chinese instruments, and explore the scenes with the charm of Chinese attractions.
Many of these well-known attractions also have official linkage cooperation with MihaYou, such as the colorful pond of Huanglong, the strange stone dangerous peak of Zhangjiajie, and the landscape of Guilin Jia tianxia, these strange scenery have been perfectly reproduced in the game.
Liu Wei, president of MihaYou, said: "Creating a product that attracts people from different regions and cultures is challenging, but we believe that high-quality content has the ability to overcome obstacles and differences."
"Games are bringing culture together. More than 2 billion people around the world use gaming as their primary form of entertainment. The game will also go global, and the art and culture of various countries will be revitalized. Ao Ran, secretary general of the China Music and Digital Association, said.
After being certified by the Ministry of Commerce as a key project for cultural export, Yuanshen has been used by China's overseas institutions many times, including the Italian Embassy, the Consulate in Osaka, and the Budapest Chinese Cultural Center in Hungary, to do relevant publicity, and has become a bridge for cross-border exchanges. Indeed, gaming has become a way of life. And the high-quality domestic game of Yuanshen has naturally become a medium for cultural dissemination.