In recent years, the policies implemented by China in the automotive industry have mainly focused on new energy and intelligent networking. At the same time, user consumption patterns are changing. The car has changed from launching products according to the definition of the main engine factory to a supplier to provide a service to the main engine factory, and its ecology is no longer only to make money by selling cars, but also to obtain user recognition by derivative products. The car will become a node of smart city, intelligent travel, and smart life, and the future car will no longer be a car, but will become an "organic" life body.
Zheng Hongli, Director of intelligent space development institute of China FAW Group Co., Ltd., Intelligent Networking Development Institute
All the intelligent development of the car is ultimately concentrated in the cockpit. As an individual with life, the intelligent cockpit will be mainly divided into three parts: genes, growth and empowerment.
User-centric to build a strong dna
Since 2019, the average GDP level of Chinese has exceeded 10,000 US dollars, and more and more people have begun to pursue quality of life, and the entire national tide has also ushered in its golden development period. In this context, the revival and rise of local brands have also ushered in its opportunities. No industry product can pay more attention to brand building like automobiles, and only strong car brands can continue to survive.
For Hongqi, it has been practicing the user-centric concept, and Hongqi has found that its users have the following characteristics: they have the feelings of home and country, their thinking is active, they have a unique aesthetic, they have a more mature and rational understanding of the whole thing, and they can constantly challenge themselves. In addition to material civilization, pursue a more noble spiritual civilization.
As an important transmission window of brand connotation, HMI represents the purpose of enterprises to create a sensory experience for their own automotive products and HMI products, and is also a design philosophy to pass on to users and the outside world. Therefore, Hongqi believes that the car is no longer an icy tool that can only complete the operation, it should be the perfect combination of the design aesthetics of the current design fashion industry, as well as fine manufacturing and high intelligence, to become a travel partner with emotion and temperature wisdom, and to give users a unique inner touch from the brand connotation from the audio-visual smell and touch. Therefore, Hongqi's HMI design concept is also defined as: to create an HMI product design that provides emotion, temperature and wisdom for users.
How to interpret this concept, first of all, Hongqi HMI believes that good design must have vitality, can have a spiritual dialogue with users, the most significant point of vitality lies in emotional performance, through multimodal interaction inside and outside the car and ubiquitous artificial intelligence, reshaping the relationship between people and vehicles, so that the car is no longer a simple travel tool, but the extension of human nature and the externalization of emotions, is the companionship of the soul. At the same time, to let the user experience the nature of the design, let the user feel the warmth from the designer, to put the user in a soft, zero anxiety communication space, all the flow of information and feedback, are within the scope of convenient access, safe, precise, touch screen, operation buttons, information display is no longer just a cold, command-carrying machine, but has the initiative to think, have humanistic care ability, should understand the owner's preferences, react to their emotions, can grow with the growth of users, It is a wise partner with both intelligence, intelligence, and rich emotional judgment and aesthetic experience.
Build organic and let the cockpit grow intelligently
Under such an exploration concept, the red flag cockpit is constantly growing.
In the entire hardware design, at the beginning of 2018, Hongqi deployed the Android virtualization platform, which was also mass-produced with the model in 2020, which is the H9 and E-HS9 on the market now, this generation of platform realizes one machine and three screens, and the interaction of eight screens is also realized in E-HS9, and the decoupling of the middle layer and the application ecological layer is also realized. The next step Hongqi is doing is a new generation of soa-based cockpit domain platforms.
At the 2021 Shanghai Auto Show, the autonomous computing power platform has realized the vertical integration of hardware, operating system and cloud platform in the entire cockpit domain with five screens, and also supports the architecture of gigabit networks, with massive information transmission capabilities. It also incorporates digital twins and multimodal technologies.
In the past few years, the Hongqi brand has continued to develop rapidly, launched a multi-series of products, and has also undergone 3 stages of update iteration in HMI.
From the 1.0 and 2.0 function-based human-computer interaction design to the 3.0 generation of HMI design based on the user experience.
N011. Hongqi 3.0HMI is also the platform equipped with the latest product on the market, H9 EHS9, which adapts to two screens of different sizes.
N012. In the platform adaptation, more consideration is given to a set of interactive logic to adapt the two models, and the fuel vehicle H9 and the electric vehicle EHS9 are distinguished in visual effects.
With the rapid development of Hongqi, Hongqi has also launched a series of products in recent years, and in the evolution of HMI, it has also gone through three stages, from the earliest 1.0, 2.0 function-based design to HMI3.0, a scenario-based user-centered design concept.
At present, HMI3.0 has been mass-produced, in this set of platforms, Hongqi more consider a set of interactive logic to adapt to two different sizes of the screen, for the difference between fuel vehicles and electric vehicles, Hongqi has made a visual distinction.
Now that the screen in the cabin is getting bigger and bigger, how to let users more clearly understand the use of each screen and their own needs, Hongqi has defined the responsibilities of each screen. For the instrument, it is dedicated to driving, the central control is the core of entertainment and control, and the co-pilot screen mainly completes entertainment and services. The air conditioning screen focuses on the control of the cabin environment in the cabin, like AR-HUD and low-end HUD is auxiliary driving.
With responsibility analysis, how do you think about the entire information layout? Hongqi boils down information data in the design process from important to secondary, from high frequency to low frequency.
Taking the dashboard as an example, as shown in the figure, this part of the red area in the middle is actually the area where the user's main field of view is focused, and what this area needs to put is important and high-frequency information, that is, the most basic driving decision information, such as speed, alarm pop-up window, etc. Important but low-frequency variations for users, such as energy consumption and power, are placed in the lower left and lower right corners. For users, it is often necessary to look at the information, but this information is less important to the driver on the far left and right, and also carries out the corresponding layout of the square control button, which is in line with the user's basic cognition, and the operation is convenient without learning costs.
For the central control screen, how to make the narrow and long screen allow users to quickly achieve the required use of functions, here involves the second principle, the layout is clear and easy to reach, in the nearest part of the driver set into a menu, the middle is the main function of the display area. The rightmost one that is more difficult to reach is defined as the functional auxiliary display area and the active push function area, which solves the problem of difficult operation of the area that is not easy to reach.
In the principle of interaction, the goal of Hongqi is to make the user novice an expert, to provide users with services to find people, and the scene is the new experience of the desktop. According to the user's usage needs, the team divided into five major scenarios - travel scenarios, entertainment scenarios, service scenarios, my scenarios, and vehicle scenarios. These five scenarios can meet the needs of users to basically cover all commonly used functions in a certain scenario. For example, in entertainment scenes, one-click playback and use of radio, music, and news can be realized.
Visual design, follow the symmetrical layout, depth of space, elegant color, dynamic and static, theme design, E-HS9 models have technology, sports, minimalist style theme and other themes. In the fuel vehicle, the Hongqi H9 retains the classic theme design of the classic double dial, the theme of science and technology, and the theme of minimalism.
Empowering symbiosis The five senses are all connected
Hongqi believes that the intelligent cockpit interaction includes two parts of the interaction outside the cabin and the cabin, the outside of the cabin involves the interaction of the car pedestrian, the interaction of the car and the interaction of the car environment, and the interaction in the cabin mainly includes multi-modal interaction based on the "five senses", involving the interaction of the hardware mechanism in the cabin such as seats and doors, and the interaction centered on the "screen".
Hongqi's human-computer interaction wants to create a platform system of inheritance and continuation, in which users are given the experience of "jane + beauty", and realize the minimalist interaction of the family and the visual effect of more brand genes.
In July 2021, Hongqi established the Hongqi Jiucheng Lile Ecological Alliance, which first joined 10 units such as Gordana Audio, iFLYTEK, Dirac, Nanjing University and China Audio Industry Association, and joined partners to explore full-link solutions to create a beautiful sound in the cockpit. The positioning of Hongqi Jiucheng Audio is also to create the ultimate sound system, committed to openness and win-win, symbiosis and co-construction, and help the entire industry to move upwards.
At the same time, Hongqi believes that in the large interaction system, the role of user experience evaluation in the development process should be fully utilized, such as car machine, ADAS and body comfort in the entire use scenario, from the four aspects of standardization, safety, usability and sensibility to evaluate, it can provide some solutions in all stages of development for optimization, so that the designed products can finally come out and deliver when they can meet the user's expectations and meet the user's experience. Throughout the stage, Hongqi combines different means such as low-high-fidelity prototypes, benches, and real cars.
The reach of the heart is never-ending
At present, more OEMs define the car as a third space connecting home and work, and Hongqi believes that the future car is no longer a smart cockpit or intelligent space, nor is it a passively accepted experience at the moment, but everything in the future is dominated by me, so Hongqi put forward such a concept called "environment".
"Realm" is to transcend the finite space and be closely connected with the human spiritual world in the infinite.
Image source: FAW Hongqi
What are the dimensions of "context"? Hongqi believes that change is a dimension of the situation, from the change of the heart to the change of the situation, so that what the heart thinks becomes a reality. The change in the territory can make it a villa on the seaside, or it can be turned into a wooden house in the forest, from the quiet at work to the warmth of home, it can be changed in an instant.
What are the other dimensions of the realm? It is reported that Hongqi will be further revealed at next year's auto show. In the future, people and the environment can live together, interdependently, grow together, and empower each other.
Riding on the east wind of a new round of scientific and technological revolution, Hongqi believes that the future cockpit and human beings will be symbiotic organic life forms, in the territory of Hongqi combined with the Qiyun community to create unlimited scenes, including domestic and foreign arbitrary changes, to meet the learning, work, life and entertainment and other scenes, it is full of vitality and vitality, intelligent growth, can be iterative evolution, you can infinite imagination, unlimited expectations.