The automotive industry is undergoing unprecedented and profound changes. Traditional fuel vehicles are declining, and new energy vehicles are in full swing and have become the mainstream direction of the development of the automobile industry. In this new pattern, independent innovation is crucial for Chinese car companies, and mastering core technologies is the key to winning the future. As the leader of China's automobile industry, Dongfeng Motor has a far-sighted vision, formulated a clear new energy development strategy, vigorously consolidated its technical strength through independent innovation, and greatly improved its product strength, brand power and manufacturing power, and is striving to create a new future for China's automobile industry.
1. Dongfeng Motor is far-sighted and formulates a clear new energy strategy
In the face of the tide of new energy vehicles, Dongfeng Motor did not hesitate, but resolutely embraced change. As early as 2015, Dongfeng Motor clearly put forward the development strategy of "three synchronizations", that is, the simultaneous development of electrification, intelligent networking, and lightweight. In order to implement this strategy, Dongfeng Motor has established a special new energy business department to focus on promoting the research and development and industrialization of new energy vehicles. Dongfeng Motor has also set a target of 30% of new energy vehicle sales by 2025, which fully reflects Dongfeng's determination to develop new energy vehicles.
Second, the dual brands of Mach E and hydrogen boat are developed simultaneously, and the product matrix is becoming more and more perfect
In order to better expand the new energy vehicle market, Dongfeng Motor has launched two new energy brands, Mach E and Hydrogen Boat. The Mach E brand focuses on the field of pure electric vehicles and has launched a number of hot-selling models, such as the Mach E electric crossover and the Mach E electric SUV. The hydrogen boat brand focuses on the R&D and production of hydrogen fuel cell vehicles, and has launched hydrogen boat hydrogen fuel cell heavy trucks. The launch of the two brands has made Dongfeng Motor's product matrix in the field of new energy vehicles increasingly perfect, which can meet the needs of different consumer groups.
3. Electric intelligent networking is lightweight, and breakthroughs have been made in multi-field technologies
Dongfeng Motor has made breakthroughs in the fields of electrification, intelligent networking, and lightweight. In terms of electrification, Dongfeng Motor has independently developed core technologies such as high-efficiency electric drive systems and high-safety battery systems. In terms of intelligent networking, Dongfeng Motor and Baidu have cooperated to develop vehicle-road collaboration technology to realize the application of 5G Internet of Vehicles. In terms of lightweight, Dongfeng Motor uses a large number of new materials such as aluminum alloy and carbon fiber, which effectively reduces the quality of the whole vehicle. These technological innovations have strongly supported the development of Dongfeng Motor's new energy vehicles.
Fourth, increase R&D investment, have a national technology center and top team
Dongfeng Motor attaches great importance to technological innovation and has increased its R&D investment in recent years. At present, Dongfeng Motor has a nationally recognized automobile and parts technology center, and is one of the few enterprises in China with dual qualifications for vehicles and parts. Dongfeng Motor also has a strong R&D team, including top talents from famous universities and research institutes, which provides a strong guarantee for Dongfeng Motor's technological innovation.
5. Deepen cooperation between industry, academia, research and application, and accelerate the pace of innovation
In order to accelerate the pace of technological innovation, Dongfeng Motor actively carries out industry-university-research cooperation. Dongfeng Motor has established close cooperation with Tsinghua University, Beijing Institute of Technology and other universities, as well as scientific research institutions such as the Chinese Academy of Engineering and the Chinese Academy of Sciences, and has carried out joint research on a number of cutting-edge technologies. Dongfeng Motor has also reached cooperation with Baidu, Xiaomi and other technology companies to jointly explore the development direction of intelligent networked vehicles. These cooperation will help Dongfeng Motor absorb advanced technology at home and abroad and promote independent innovation.
6. Transformation and upgrading of intelligent manufacturing to improve the level of production and manufacturing
With the rapid development of new energy vehicles, Dongfeng Motor is vigorously promoting the transformation and upgrading of intelligent manufacturing. Dongfeng Motor has introduced intelligent manufacturing systems in several factories, and has realized automation, intelligence and flexibility in production and manufacturing through advanced technologies such as robotics and artificial intelligence. Dongfeng Motor has also established a digital workshop, using big data, cloud computing and other technologies to optimize production processes and improve manufacturing efficiency and product quality. These measures have effectively improved the production and manufacturing level of Dongfeng Motor.
7. Open cooperation with global car companies to expand international vision
In the face of the global automobile industry pattern, Dongfeng Motor adheres to the development concept of openness and cooperation. At present, Dongfeng Motor has established joint ventures and cooperative relations with Toyota, Honda, Nissan, PSA and many other internationally renowned car companies. Through these cooperation, Dongfeng Motor can not only learn from foreign advanced technology and management experience, but also expand overseas markets and enhance international competitiveness. Dongfeng Motor also actively participates in the formulation of global technical standards for new energy vehicles, and strives to contribute to the development of China's automobile industry.
Dongfeng Motor attaches great importance to the development of new energy vehicles, formulates a clear strategic plan, vigorously consolidates its technical strength through independent innovation, and makes breakthroughs in the fields of electrification, intelligent networking, and lightweight, and the product matrix is becoming more and more perfect. At the same time, Dongfeng Motor has also increased R&D investment, deepened cooperation between industry, academia, research and application, promoted the transformation of intelligent manufacturing, and carried out international cooperation to enhance its own strength in an all-round way. Dongfeng Motor is striving to create a new future for China's automobile industry and stride forward towards the goal of becoming an automobile power.