Some time ago, Jiangling Ford Passenger Cars announced the latest monthly sales data, and sold 6164 vehicles in December 2021, setting a new record for the highest monthly sales in a single month, and sales in the fourth quarter also increased by nearly 30% month-on-month. Although it seems that the strategic results in the passenger car market are remarkable, in fact, Jiangling Ford urgently needs a "main force" model to promote the rhythm.
Ford Territory, which once created the "Jiangling model" with joint venture standards and domestic prices, is no longer beautiful, and domestic sales have been slashed and can only be attached to overseas markets. The ford lingyu medium and large SUV listed in March last year, although it is still "changing the soup without changing the medicine", the price positioning of the people still attracts a lot of market attention, but it is a pity that it is ultimately depressed due to the much-criticized SAIC 6-speed dual-clutch transmission.
Therefore, the medium-sized SUV Lingrui, which is positioned between the two, naturally has to shoulder the sales burden of Jiangling Ford. In the design of Lingrui, it can indeed be seen that Jiangling Ford's intentions are. Although the positioning is lower than lingyu, but in the shape design still retains the texture of the latter, the width of the 1935mm car provides the basis for ample space in the car, and the tencent TAI 3.0 Pro intelligent car machine system also makes it intelligent with certain advantages.
Powered by the Ford Ecobost 170 1.5T engine, the maximum output is 125 kW (170 hp), the peak torque is 260 N·m, and it is matched with the same Magna powered 7-speed wet dual-clutch transmission with BMW, and the NEDC fuel consumption is 6.3L/100 km. The reason why Lingrui chose this set of 1.5T+7DCT power combination, instead of using the higher-level Sharp Edge same 2.0T+8AT, has a certain relationship with price positioning.
At present, the price of Ford Collar on sale is 109,800-16.48 million yuan, while the starting price of Ruiji and Lingyu is less than 170,000 yuan, and the pricing of Lingrui will naturally be valued in this range, in fact, from the perspective of product performance and the high hopes placed by Jiangling Ford on it, Lingrui may take the route of exchanging price and quality for sales and recognition. Therefore, it is advisable to boldly predict that the starting price of Lingrui will be around 135,000, and use this surprise to show its sincerity to consumers and the market.
As for this sincerity and surprise, how much weight can it have, we can reveal today, and we are looking forward to the announcement of the pre-sale price of Jiangling Ford Lingrui.