Multi-party ingenuity to nurture "Wind Rises Luoyang"

A few days ago, the TV series "Wind Rises Luoyang" produced by iQIYI, Liubai Film and Television and Luoyang Cultural Protection Group was successfully concluded. During the broadcast of the drama, the heat continued to explode, received countless praise, and truly became a blockbuster with word-of-mouth and popularity. On January 7th, the symposium on the web drama "Wind Rises in Luoyang" sponsored by the China Television Arts Committee was held in Beijing, and Li Zhongzhi, deputy director of the Department of Network Audio-Visual Of the State Administration of Radio and Television, Zhong Chengxiang, Wang Yichuan, Sun Yang, Liu Shuxin, Wu Yueling, Li Lei, Xu Hailong, literary and art criticism experts, Shu Yang, director of the Network Audiovisual and Media Integration Division of Zhejiang Provincial Radio and Television Bureau, Wang Fei, member of the Standing Committee of the Luoyang Municipal Party Committee and director of the Publicity Department, Wang Xiaohui, president and chief content officer of iQIYI Professional Content Business Group (PCG), senior vice president of iQIYI and "Wind Rises Luoyang". Dai Ying, chief producer, Zhang Heng, Liang Meng and Xu Mi, other relevant leaders of iQIYI, Xu Kang, founder of Liubai Film and Television, Ma Boyong, QingMei, Wu Cong, and media representatives of "Wind Rises in Luoyang", and media representatives conducted in-depth discussions on the creative connotation and significance of this drama. Yi Kai, Secretary General of the China Television Arts Committee, also attended the seminar and served as the moderator of the seminar.

Everyone collects firewood, and many ingenuity nurtures "The Wind Rises in Luoyang"

At the seminar, Li Zhongzhi, deputy director of the Department of Network Audio-Visual of the State Administration of Radio and Television, commented on "Wind Rises Luoyang" from three aspects: "First, carry forward traditional culture, "Wind Rises Luoyang" creates the style of oriental classical aesthetics; second, shines the light of value, "Wind Rises Luoyang" integrates the fine tradition of Chinese pursuit of upward goodness into the plot, and achieves a balance between conveying market demand and positive values. Third, highlighting the spirit of craftsmanship, the creative team of "Wind Rises Luoyang" overcame the impetuous wind and worked hard to meet the aesthetic needs of the audience with a focused attitude. ”

"Wind Rises Luoyang" can get such a high evaluation inseparable from the Zhejiang Provincial Radio and Television Bureau's rigorous and responsible control of "Wind Rise Luoyang". At the seminar, Shu Yang, director of the Network Audiovisual and Media Integration Division of the Zhejiang Provincial Radio and Television Bureau, reviewed the good results of "Wind Rise Luoyang" from the perspective of the Zhejiang Bureau: "The smooth broadcast of "Wind Rises Luoyang" benefits from the responsibility of the management department and the exquisite business and professionalism of the film review experts, and at the same time, the efficient broadcast mechanism of "Wind Rises Luoyang" marks another successful leap in the management service capabilities of Zhejiang network film and television dramas. ”

Since its broadcast, "Wind Rises in Luoyang" has won high praise from the audience for its interlocking plot and real and meticulous setting. "The Wind Rises in Luoyang" is a work of ingenuity, and the main creative team has worked hard to present a high-quality masterpiece to the audience. At the seminar, Dai Ying, senior vice president of iQIYI and chief producer of "Wind Rises Luoyang", shared with everyone the intentions of the main creative team, and during the creation of "Wind Rise Luoyang", it took a year and a half to create the script, in which the entire screenwriting team led by Mr. Qingmei and Wu Cong, who completed 27 drafts in the process. It was the main creative team that repeatedly explored and polished the details of the script that allowed the audience to see such a fascinating and wonderful plot, and then during the chase, they could not stop "The Wind Rises Luoyang".

In addition to the eye-catching plot, the breathtaking scenes in the play also praised the audience. In particular, the distinctive Nanshi City is built by the main creative team covering an area of 14,000 square meters in Hengdian, and the bad well that impressed many audiences is a place built by the team in an indoor area of 4,500 square meters, just to show the audience a more realistic living environment at the bottom of society. At the seminar, Xu Kang, the founder of Liubai Film and Television and the chief producer of "The Wind Rises in Luoyang", recalled the creative process and felt a lot: "In the creative process, various departments have spent a lot of effort to create a Luoyang City with a distinct sense of substitution and let everyone remember. ”

Tradition gives new The combination of modern traditions promotes the cultural self-confidence of the Chinese people

With the popularity of "Wind Rises Luoyang", the traditional culture of Luoyang presented in the play has attracted the attention of many viewers. The positive dissemination of traditional culture in "Wind Rises Luoyang" is inseparable from the original author Ma Boyong's feelings for the ancient capital, he believes that "China's long history has bred a deep culture of the ancient capital, and every ancient capital is a good IP and a good story." The screenwriter of "Wind Rises in Luoyang", Qing Ming, continues Ma Boyong's respect for traditional culture and constantly injects content of national self-confidence into his creation. At the seminar, when sharing the creation of the series, Aomi said that "excellent cultural traditions, including the spirit of tradition, benevolence, righteousness, and wisdom, have been polished in the revision of the script over and over again, so that it is more in line with the aesthetic and spiritual demands of young people today." ”

"The Wind Rises in Luoyang" spreads traditional culture, but it cannot help but be stuck in tradition, and it is more modern in the expression method of character creation, attracting the audience to pay attention to the series with a contemporary aesthetic, and then accepting the influence of traditional culture in the play. As Wang Yichuan, vice chairman of the China Literary and Art Critics Association and professor of the Research Center for Literature and Art Studies of Beijing Normal University, said at the seminar, "The role of the play is different from the growing protagonists in the modern Chinese literary and art tradition in the past, but a governance protagonist who highlights his outstanding social governance talents." For the direction of combining the creation of costume plays with modern thought, Zhong Chengxiang, a librarian of the Central Research Museum of Literature and History and a famous literary and art critic, made good suggestions to Ma Boyong, the original author of "Wind Rises in Luoyang", and he said at the seminar: "When creating characters, you can find the vitality genes of the characters from traditional culture, such as: the spirit of self-improvement, the quality of the thick moral carrier, etc., so that shaping can make the character characteristics more distinct, and will also give the play greater energy." ”

iQIYI boosts the IP development of the "Huaxia Ancient City Universe" to realize the modernization of traditional cultural expression

The success of "Wind Rises Luoyang" confirms the success of iQIYI's "Huaxia Ancient City Universe" IP. The IP's business model of "one fish and twelve eats" allows the ancient city of Luoyang to draw out new branches in the accumulated culture and attract the masses with a younger state. At the seminar, Wang Fei, member of the Standing Committee of the Luoyang Municipal Party Committee and director of the Publicity Department, made a speech that meant exactly that "Luoyang City, with the help of the opportunity of the hit episode of "Wind Up Luoyang", created the 'Luoyang Model' of domestic 'city IP' and 'content platform' cooperation, carried out the 'Wind Up Luoyang Exploration Of The Divine Capital' linkage drainage activity, promoted the offline transformation of online traffic, landed theme hotels, theme blocks, immersive script killing, VR full-sense movies and other projects, empowered the cultural tourism industry, realized 'attracting guests into Luo', and stimulated cultural tourism consumption." ”

Based on the traditional culture of Luoyang Ancient City, combined with the fresh play that modern young people like, to attract more young people to luoyang to feel the cultural charm of the ancient city, iQIYI's "Huaxia Ancient City Universe" IP is to realize the modern expression of traditional culture through this form, as Wang Xiaohui said at the seminar: "Relying on the ancient city, relying on tradition to write legends, borrowing young expressions for ecological development, and excavating the branding of new mainstream costume dramas." ”

Although "Wind Rises Luoyang" has ended, the "Huaxia Ancient City Universe" IP is still wonderful, and there will be a live-action movie "Wind Rise Luoyang's Yin and Yang Realm" in January this year to meet with you. The film will be different from the story background of "The Wind Rises in Luoyang", telling another legendary story of Luoyang with new characters.

The wind is not stopping, Huaxia has long existed, proud of traditional culture, to create our own IP world, iQIYI "Huaxia Ancient City Universe" IP is worth looking forward to.

Source: Beiqing Network - Beijing Youth Daily