After seven years of going it alone in the Chinese auto market, Japanese luxury brand Infiniti was finally incorporated into Dongfeng Nissan in January this year and became a business unit.
Dongfeng Motor Co., Ltd. announced that after integration and collaboration, Dongfeng Nissan, which has three major brands of Nissan, Venucia and Infiniti, will focus on the high-quality development of the passenger car business, optimize the organizational and cost structure, improve decision-making and operational efficiency, strengthen corporate governance, and provide Chinese consumers with diversified products and technologies.
Dongfeng Infiniti was established in 2014, and currently launched two domestic models, Q50L and QX50, and the new generation of QX60 domestic models opened pre-sale at the end of last year and will be listed this year. In the eyes of industry insiders, this very slow product introduction has undoubtedly affected the influence and competitiveness of its brand in China. Now under the umbrella of Dongfeng Nissan, Infiniti will be able to take full advantage of dongfeng Nissan's full value chain, as well as the advantages of seamless connection from planning to execution in research and development, manufacturing and management, so as to bring new life to life.
For Dongfeng Nissan, the addition of Infiniti has made it have a huge product camp from low-end models to high-end models and then to high-end luxury models, and its strength will be stronger.
As one of the giants of Japanese brands in China, Dongfeng Nissan has been developing strongly, and as early as a few years ago, it took the lead in becoming the first Japanese joint venture car company to achieve annual sales of more than one million in China. Its brand and product shaping and marketing capabilities are also first-class in the joint venture brand. The domestic passenger car sales champion, super sales Wang Xuanyi, is the masterpiece of Dongfeng Nissan. Its B-class sedan Tianlai, compact SUV Qashqai and X-Trail have long been in the top ten of their respective models in the same class, or a regular in the top ten.
Therefore, after the integration of the luxury brand Infiniti, Dongfeng Nissan, a marketing master, will surely have a new trump card and place of use. Perhaps soon, Dongfeng Nissan and Infiniti will shine with new brilliance and show a new look.
The article is reproduced from "Zhejiang Auto Network" and is authorized.