This year, 60 Wanda Hongqi experience stores will open to create a new domestic automotive service ecological chain

Beijing News (reporter Zhang Xiaolan) On January 8, Wanda Hongqi Automobile flagship store opened its doors in Beijing Fengke Wanda Plaza. Wang Jianlin, chairman of Wanda Group, and Chen Xu, general manager of FAW Hongqi Automobile Sales Co., Ltd., jointly gave 10 Faw-hongqi car keys to 10 in-store car buyers, marking the implementation of the strategic cooperation between China FAW and Wanda Group. This year, 60 Wanda Hongqi experience stores will open in cities across the country.

On January 8, Wanda Hongqi Automobile flagship store opened its doors in Beijing Fengke Wanda Plaza.

New energy vehicles have not only changed the traditional automobile manufacturing industry, but also subverted the business model of the automobile service industry. Industry insiders pointed out that new energy vehicles are more like a large consumer electronic products, in addition to some sheet metal, spray paint also need to be specialized maintenance, other services can be solved in commercial centers. Therefore, the commercial center with closer distance, better environment and more complete commercial supporting facilities will become a new sales and service center for new energy vehicles. Taking Shenzhen Longgang Wanda Plaza as an example, the Beijing News reporter learned that since the opening of Shenzhen Longgang Wanda Plaza on September 17, 2021, as of December 31, 2021, a total of 1,037 electric vehicles have been sold, with an average monthly sales of more than 300 units.

Based on this, the sales of new energy vehicles in Beijing Fengke Wanda Plaza are not simple car sales, but around the integration of automobile sales, after-sales service, new energy and surrounding industries, the first new automobile service ecological chain in the country, including service ecology, energy ecology, member ecology, etc.

It is reported that the business area of Beijing Fengke Wanda Hongqi flagship store is more than 1,000 square meters, which is composed of an above-ground display center and an underground service work area. Through the high-tech interactive screen "perspective" of the "black technology" inside the Hongqi car, the front-end shopping guide also introduced the "virtual digital person" technology to enhance the scientific and technological interaction with consumers. In the showroom, there are not only best-selling models, but also new models that have not yet been launched, as well as Hongqi's future concept cars. In addition to meeting the functions of new car delivery, test ride test drive, beauty film, used car consignment and light maintenance function, you can also experience automatic parking, automatic car washing, automatic charging and other trendy car technologies.

In the view of industry insiders, the cross-border cooperation between Wanda Group and China FAW on new energy vehicles will be a useful attempt to innovate the integrated marketing of new energy vehicles, and is expected to bring about a revolution in automobile sales services.

Beijing News reporter Zhang Xiaolan Cover image source Enterprise courtesy of the picture

Edited by Juanjuan Yang Proofreader Zhao Lin