In the future, when you go to Wanda Plaza, you can not only visit the mall, watch movies, eat, but also buy a car and drive home. On January 8th, the flagship store of Wanda Hongqi Automobile, the first new energy vehicle service ecology in China, opened its doors in Beijing Fengke Wanda Plaza. Wang Jianlin, chairman of Wanda Group, and Chen Xu, general manager of FAW Hongqi Automobile Sales Co., Ltd., jointly gave the keys of 10 Hongqi cars to 10 in-store car buyers. This marks the beginning of the implementation of the strategic cooperation between China FAW and Wanda Group. This year, 60 Wanda Hongqi experience stores will open in cities across the country.
The global new energy vehicle market is extremely hot, in 2021, China's new energy vehicle sales reached 3.4 million, an increase of 1.5 times year-on-year, and China's new energy vehicle sales will reach 5 million this year, accounting for about 20% of total car sales. In 2021, 1.05 million pure electric vehicles will be sold in Europe, accounting for 8.5% of the total market share of automobile sales, up from 6.7% in 2020. In 2021, the United States sold 620,000 units of new energy vehicles, compared with 332,000 units in 2020, an increase of 86.7% year-on-year. It is foreseeable that new energy vehicles will surely usher in explosive growth in the next 5 years. New energy vehicles have not only changed the traditional automobile manufacturing industry, but also subverted the business model of the automobile service industry. New energy vehicles are more like a large consumer electronics products, in addition to some sheet metal, painting also need to be specialized maintenance, other services can be solved in the commercial center. Therefore, the commercial center with closer distance, better environment and more complete commercial supporting facilities will surely become a new sales and service center for new energy vehicles. Since the opening of Shenzhen Longgang Wanda Plaza on September 17, 2021, as of December 31, a total of 1,037 electric vehicles have been sold, with an average of more than 300 units sold per month.
Wanda Plaza's sales of new energy vehicles are not simple car sales, but around the integration of automobile sales, after-sales service, new energy and surrounding industries, the first new automobile service ecological chain in the country, including service ecology, energy ecology, member ecology, etc. Beijing Fengke Wanda Hongqi flagship store has a business area of more than 1,000 square meters, consisting of an above-ground exhibition center and an underground service area. Using fashion design and high technology, comprehensively display the glorious history of the Chinese national brand Hongqi car, through the high-tech interactive screen "perspective" Hongqi car interior "black technology", even the front desk shopping guide has introduced the "virtual digital person" technology, greatly enhancing the consumer's scientific and technological interaction. The showroom not only sees the best-selling models, but also launches new models that have not yet been launched, as well as Hongqi's future concept cars. In addition to meeting the functions of new car delivery, test ride test drive, beauty film, used car consignment and light maintenance function, you can also fully experience automatic parking, automatic car washing, automatic charging and other trendy car technologies here. The Fengke Wanda Hongqi flagship store also launched a value package worth 10,000 yuan for the first 108 car buyers, including free parking, free movie viewing, Baby King experience vouchers and expensive food and beverage coupons and shopping vouchers.
The cross-border cooperation between Wanda Group and China FAW on new energy vehicles will be a useful attempt to innovate the integrated marketing of new energy vehicles, and will surely bring about a revolution in automobile sales and services.