Under the trend of lengthening, even the luxury hardcore style of Land Rover is also catering to this consumer trend, as a medium-sized car V car, the small space of the Range Rover Evoque in the past has been spat on by everyone, and in July last year, the new Range Rover Evoque L was listed, just like its name, Land Rover finally extended it, originally thought that the sales of the model will double, but it seems to backfire. Sales of the vehicle in FY2020 were 11,000 units, compared to 13,000 units in the first 11 months of 2021, and annual sales are expected to be around 15,000 units, which is a positive but low increase.
In fact, the newly launched Range Rover Aurora L has been greatly upgraded in terms of product strength, at the same time, the terminal also has a lot of discounts, the name of the 70% off tiger must have been heard by many people, and this new Range Rover Aurora L is now the highest discount range has reached more than 110,000 yuan, and the original price of 389,800 yuan from the model of more than 270,000 can be started. But it's a shame that sales are still so dismal.
Range Rover Evoque L has not changed much in the model design, it is still the typical family style, but it has been upgraded for some details, and the overall look is still more coordinated and has a more big brother star vein. The front grille has become larger, the headlights are more narrow and long, and the integrated treatment widens the visual width. And the design of the shark's gills on the bottom sides also adds a stylish and sporty atmosphere to the new car.
Although the body is elongated, the proportions are still very harmonious, and the logo of the L on the C-pillar indicates its new identity. The rear part of the car has also been adjusted, and the tail lights have been blackened to connect with the black decorative panels in the middle, which also echoes the front of the car to a certain extent.
The texture improvement in the car is obvious, it is still a layered simple center console, but the air conditioner outlet is more exquisite after processing, and the central control screen size is larger, and it provides a large-size touch operation screen, with LCD instruments, the luxurious technology atmosphere is strongly highlighted. The original Jaguar Land Rover's more standardized lift knob shift has also been changed to an electronic gear handle, which may not be so strong, but the sense of control has increased.
The key is the body size, range Rover Evoque L length, width and height are 4531/1904/1650mm, wheelbase is 2841mm, the original data is 4371/1904/1649mm, wheelbase is 2681mm, the wheelbase finally from the compact level really stepped into the ranks of medium-sized SUVs, but also for the first time added a panoramic sunroof function, the car is more transparent. But then again, the body length is still not comparable to the mid-size SUV of the same level of Haohui, and even inferior to BMW X1 and other cars.
In terms of core power, the Range Rover Evoque L uses a light hybrid system composed of a high-low power 2.0T turbocharged four-cylinder engine and a 48V motor, with a maximum power of 249 hp and 200 hp, and a maximum torque of 365 Nm and 320 Nm, respectively, matching a 9-speed manual transmission, with a four-wheel drive system.
From its own point of view, the progress of the Range Rover Evoque L is actually not small, retaining the classic family style while also enhancing the sense of luxury quality, and the biggest improvement is that the space has become larger, which seems to be a compromise of Land Rover. However, in the entire environment, the advantages of range rover evoque L are still not large, and the key is that the guidance price of the old model is only 355,800 yuan, while the new model is from 389,800 yuan, and the price increase is difficult for consumers to accept. Although it has dropped to more than 110,000 today, it may still fail to reach the bottom line in the minds of consumers.