Produced by | Technology Wisdom Valley
On January 5, 2022, the world's most well-known international trade fair for electronics and technology, the International Consumer Electronics Show (CES), officially opened in Las Vegas, USA.
This CES is the most lively exhibition after the epidemic (not held in 2020, 2021 is an online exhibition), although due to the epidemic, Amazon, Meta, Lenovo, AMD and other companies have announced their withdrawal from offline exhibitions, and this year's CES exhibition is only 3 days, but still failed to stop the enthusiasm of various technology companies for cutting-edge technology exploration.
For example, BMW presented a latest research result at this exhibition, using the unique technology of "electronic ink", successfully realized the one-button color change function of the body on the innovative BMW iX, and it is reported that it can achieve white, gray and black. For example, ASUS launched a folding screen computer that can fold a 17-inch all-in-one computer into a 12.5-inch laptop...
Of course, this CES conference is also indispensable to the metacosm. For example, Qualcomm and Microsoft announced at the CES conference on the 4th that they plan to jointly develop augmented reality chips that can be customized for lightweight AR glasses in the future, and also announced plans to integrate their AR software, that is, Microsoft Mesh and Snapdragon Spaces XR (mixed reality) developer platforms.
My House living room
However, the most attractive to ordinary consumers is Samsung. It is reported that at Samsung's booth, visitors can access its meta-universe space - My House through the Zepeto app (a meta-universe platform), in which visitors can interact with the exhibits, which has become the most successful one-dimensional universe application case this year.
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Walk around the exhibition hall in the metaverse
Last August, Samsung and Zepeto's developer Naver Z began a partnership on metaversities, launching platform games such as Galaxy House to involve BTS members. But the CES version leans more toward the second life experience: Players can walk around the fenced yard and enter a customizable home filled with Samsung products like freestyle projectors, Bespoke vacuum cleaners, and the Frame TV.
Samsung Freestyle projector in My House
You can start in the front yard of the house, where you can interact with other people or visit different homes whose walls, décor and decoration are different, but the actual layout of the house is the same for everyone. After you enter the front door and enter the living room, turn right to enter the kitchen, which has colorful Bespoke appliances, then turn right to enter an open laundry room, and finally move down the hallway where there are offices, bedrooms and bathrooms. There is also a full front yard and backyard, but you can only sit in a few places (there is a tree house in the house to sit in, but you can't enter the tree house).
Feel the breeze in the metaverse
I thought there would be a lot of product information for this experience, like a real CONSUMER SHOW booth, but this time Samsung obviously prefers to keep the product low-key and let everyone's attention focus on the metaverse experience. You can pick up the Bespoke Jet vacuum cleaner, take it and run around, stand in front of the air purifier, enjoy the breeze, play video games in the living room with an unknown model TV or in the office with a Samsung curved monitor.
Play video games in the Metaverse
In addition, you can listen to music while cleaning the kitchen with a vacuum cleaner, watch Samsung's latest Sero rotating TV at home or a frame TV in the bedroom, give you a sparkling shirt with expensive Air Dresser clothes disinfectant, and brush your teeth in the bathroom, but it is versatile, but it always feels almost interesting.
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Look at the metacosm in the exhibition hall
In addition to Samsung showing the metaverse, companies such as NVIDIA, TCL, Panasonic, Sony, and Canon are also competing for the outlet of the metacosm.
For example, Panasonic subsidiary Shiftall released three meta-universe related products in one go, namely VR glasses "MeganeX", wearable hot and cold somatosensory device "Pebble Feel", and Bluetooth microphone "mutalk". Shiftall CEO Takuma Iwasa emphasized: "Panasonic will cut into the metaverse mainly from a hardware perspective. ”
The image originates from the internet
In addition to bringing the latest metaverse hardware device PlayStation VR2 virtual reality headset (the new headset needs to be used with the PlayStation 5, the experiencer can enter the VR world after connecting the headset to the PS5 with a cable), and also brings a good news - the original game "Horizon Call of the Mountain" created specifically for the PS VR2 is about to be launched. This will greatly make up for the content shortcomings of the metaverse.
In addition, Canon also came to the door of the meta-universe to join the hilarity, during the CES exhibition announced that its internal is based on VR Canon camera to create a VR social platform capable of video calls, Canon named this new platform Kokomo, users can use compatible Canon cameras, VR headsets and compatible smartphones to meet and chat with friends and family virtually.
Of course, as a solid cluster of metaverses, semiconductor giant Nvidia also let the metacosm be absent at CES. On the first day of CES, Nvidia officially announced that it will offer a free version of Omniverse to Nvidia GeForce Studio creators with RTX GPUs, as well as a "one-click collaboration" feature Nucleus Cloud and AI-enabled application Omniverse Audio2Face (which animates 3D faces based on audio tracks).
Omniverse provides 3D designers with a shared virtual world from which they can collaborate across different software applications and different geographic locations. Omniverse has been downloaded by nearly 100,000 creators since launching an open beta a year ago, a move that extends the new platform to millions of individual creators.
After visiting CES, we can find that whether it is Samsung that dares to innovate (model innovation), or companies that add bricks and tiles to the metaverse infrastructure, such as NVIDIA, Sony, etc., their current products seem to be very far away from the metaverse.
But as Richard Kerris, Nvidia Omniverse vice president, puts it: "While the metaverse touted by a company like the newly named Meta may seem like hype, the next era of innovation will require virtual worlds." ”