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The new Peugeot 308 will be domestic, featuring the original hatchback design, selling 110,000 will there be a market?

Recently, it has been reported that the DPCA car, which has just recovered from the Versailles C5 X, will reintroduce the classic model Peugeot 308, and has submitted relevant appearance patents. This European crown class sedan will also be domestically produced again.

The new Peugeot 308 will be domestic, featuring the original hatchback design, selling 110,000 will there be a market?

This is also the first time that peugeot 308 has resumed production after the suspension of production in 2019, and the new car will be built based on the new EMP2 platform, and the power system will be adjusted accordingly. However, according to the current sales situation in Europe, 1.2T power will still be the main one, but it will introduce 1.6T plug-in hybrid at the same time.

When it comes to the Peugeot 308, many people will think of its former glory and recent years of loneliness. Now that we are on the move again, how will it change? Let the kung fu car take everyone to see it together.

(1) High-profile, the new 308 is worth looking forward to

The current Peugeot 308, the third generation of the model that was just replaced in March last year, has just been shortlisted for the final list of European models of the year 2022, and whether it can win the award will be announced in February this year. But it has to be said that in Europe, the Peugeot 308 has always been a very hot existence.

The new Peugeot 308 will be domestic, featuring the original hatchback design, selling 110,000 will there be a market?

From the appearance point of view, the new Peugeot 308 can be described as very delicate, the "dot matrix" network three-dimensional sense is very strong, the "fangs" headlights are extremely aggressive, the bulging ribs on the hood make it a little more muscular, and the smooth curve shows the identity of its urban family car. The new car uses Peugeot's latest magnificent lion head logo and looks domineering.

The new car is still a classic hatchback design, please note that the European Peugeot 308 has actually only been a hatchback and SW station wagon version, the domestic sedan design is to cater to the tastes of the Chinese.

The size of the new car has increased significantly compared with the previous generation, with a length, width and height of 4367 *1859 *1441 mm, and a wheelbase of 2675 mm. Compared with the Golf 8, it has certain advantages, but compared with A+ cars such as Sagittarius and Xingrui, it is still inferior.

The new Peugeot 308 will be domestic, featuring the original hatchback design, selling 110,000 will there be a market?

In terms of internal design, the new 308 also has relatively large changes. The track version of the steering wheel is full of personality, the fighter-type LCD instrument and the embedded central control are also very designed, and the large amount of discounting in the car brings a good sense of layering. Compared with the current large-screen design, the new 308's inner cabin has a stronger sense of technology, and I have to admire the French aesthetic.

Another point is that the new car adopts Peugeot's latest Drive Assist 2.0 driver assistance system, which can achieve a stop-and-go adaptive cruise that starts completely from stationary, which is very convenient to use, and can be activated from stationary to maintain safe follow-up, which greatly liberates both feet. The new car will also be equipped with a remote blind spot monitoring function, which can sense the vehicle in the blind spot area behind the vehicle, and will issue a warning when turning, which is also a very practical configuration.

In general, compared with the aesthetic fatigue of the German car, and the simple configuration of the Japanese car, the French car still has its own unique charm.

(2) Power system analysis, will be equipped with 8AT?

In the European market, the new Peugeot 308 has three power configurations, namely 1.2T gasoline power, 1.6T gasoline hybrid, and 1.6T diesel power. Considering the needs of the domestic market, diesel power is almost impossible to introduce, after all, Peugeot is unlikely to go to the domestic production of a 1.6T diesel engine.

Considering the positioning of the new 308, the 1.6T hybrid will inevitably be more expensive, so the main focus should be 1.2T gasoline power.

The new Peugeot 308 will be domestic, featuring the original hatchback design, selling 110,000 will there be a market?

This 1.2T twin-scroll turbocharged engine is more familiar to the Chinese, after upgrading the Euro VI, its performance has decreased compared to the Euro V stage, the maximum horsepower has dropped from 136 to 130 horses, and the maximum torque is 230 Nm. However, considering that it only drives a hatchback, this power is still sufficient.

However, there is another good news, that is, the current overseas 308 series are matched with aisin 8AT gearbox, I believe that the introduction of domestic production will not be specially equipped with 6AT or DCT. The advantages of the 8AT gearbox are still relatively obvious, one is more smooth, and the other is more fuel-efficient. In fact, the current Versailles C5 X, which is relatively hot, is also a fully equipped 8AT gearbox.

As for the 1.6T plug-in hybrid version, its engine has a maximum horsepower of 180 horses, and the motor can provide an additional maximum power output of 81kW, and the overall performance should be stronger than the traditional 2.0T power. But the price of this version is likely to be close to that of the Versailles C5 X.

The new Peugeot 308 will be domestic, featuring the original hatchback design, selling 110,000 will there be a market?

Then there is the advantage of the latest EMP2 platform, the new 308 uses more high-strength steel, its vehicle weight compared to the old model dropped by 70kg, the chassis spring quality is further reduced, which will make the new car's handling limit higher, and fuel consumption will be further reduced, of course, the safety will be better.

Overseas media have a high degree of control over the new 308, which defeated a number of "small steel cannons" in the elk test. Whether it is the dynamic response, the steering accuracy or the toughness of the chassis, it has been consistently praised. I hope that after it is domestically produced, it can still maintain its strength.

(3) Localization of the big conjecture, the original version of the introduction of more praise?

To be honest, the previous generations of 308 are actually domestic redesigned sedan versions. The original 308 was introduced once, officially named 308S, but because it was a period when hatchbacks were marginalized, the market performance was not good.

The new Peugeot 308 will be domestic, featuring the original hatchback design, selling 110,000 will there be a market?

But today is different from the past, today's Chinese people, the acceptance of personalized models is significantly higher. The most typical is the Dragon's own Versailles C5 X, which, although positioned as a mid-level sedan, is far taller and wider than the same level of sedan, and has a clear shadow of SUVs and station wagons in the design.

According to the previous cognition, this "four unlike" model is unlikely to catch fire, but the ending is very unexpected, it has become a hot model, and even is pushing a car company revival. And now everyone's acceptance of hatchbacks has also become higher, and there are three of the hottest cars today, the Hongguang MINI EV, Honda Fit and BYD Dolphin, which are all hatchback designs.

In fact, the original introduction of the hatchback new 308 may be more in line with the appetite of the market. And take it directly, the manufacturer's work is easier.

The new Peugeot 308 will be domestic, featuring the original hatchback design, selling 110,000 will there be a market?

Then there is the configuration and pricing, in the past, Shenlong actually did not do well in this regard. Pricing will often benchmark against the "old rival" Volkswagen, but the influence of the two in the domestic market is very different, and then the good configuration will be stacked on the high-end models, and the low-end often has nothing.

But starting with the Versailles C5 X, the Dragon has made significant changes. Not only is the price set at 143,700 yuan, which is 30,000 or 40,000 lower than the mainstream joint venture B-class sedan, but it is indeed a high-end. As mentioned earlier, the Versailles C5 X also comes standard with smart ADML keyless entry and start, E-toggle electronic shift, 19-inch large rims, outer floating luxury panoramic sky and a 6-way electric adjustable leather seat for the main co-pilot. Many of its standard configurations are comparable to the secondary top of other models, which has welcomed back the "heart" of consumers.

If the new 308 wants to replicate the success of the Versailles C5 X, pragmatic pricing is imperative. If it can land about 110,000, it is expected to have a good market response.

(4) Kung Fu shooting

Anyway, I am very much looking forward to the return of the new 308, and I am also looking forward to its introduction as "originally" as possible. After all, with the improvement of the quality of life of Chinese people, in fact, the demand for cars in Central Europe is getting closer and closer. In the past, our acceptance of boutique cars was not high, but now there have been great changes, and from this point of view, the return of the new 308 is timely.

Are you looking forward to it?

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