Year-round data is out, hardcore off-road half of the country belongs to tank 300! Baic's presence declined
The time has entered 2022, after the New Year's Day, many automakers have counted last year's sales report card, and the sales performance of Great Wall Motors can be described as brilliant. In 2021, the sales volume exceeded 1.28 million units, including more than 15,000 units overseas, which is simply in full bloom. There is still no problem in calling itself an SUV leader, there is an absolute right to speak in the field of urban SUVs, and more importantly, Great Wall Motors can now call itself an off-road leader. Because last year, the number of tanks delivered in 300 models alone reached more than 84,000 units, and the market share of domestic off-road vehicles has exceeded 50%.
Judging from the data, the tank 300 model occupies half of the hardcore off-road, which is a very exaggerated dominance. Before the advent of the Tank 300, who would have thought that Great Wall Motors could quickly dominate the off-road circle? Because the strength of domestic off-road models is relatively balanced before, Haval H9 and Beijing bj40 well water does not violate the river water, the price positioning is not the same, so BAIC has a better life, at least Beijing bj40 single-month sales are stable at more than 2,000 units is no problem, but now it has become both Shengyu He Shengliang, tank 300 completely stole the limelight of BAIC, the sense of existence plummeted.
Let's take a closer look at why the Beijing BJ40 lost to the Tank 300. First of all, the models of the Great Wall Tank have the advantage of being a latecomer in design, and the design time is later, and the trend style that can be used is more. The appearance of the square box shape with round retro headlights is very recognizable, and even some fans who do not have off-road needs are looking at the cool appearance. The interior difference is even greater, the tank 300 has a full LCD through the dashboard, with a delicate small clock and a full range of leather fabric seats, the sense of luxury is more prominent than the Beijing bj40.
The biggest gap is the core technology, although the Beijing bj40 appeared early, but the initial is equipped with the old Saab 2.3T engine, the power parameters are not too strong, the fuel consumption is relatively high. Then I wanted to change the engine but did not have my own technology, so I borrowed the Great Wall Honeycomb Yichuang 2.0T nose, which is the same engine as the tank 300, but the power parameters are slightly weaker. What will this make consumers think? BAIC off-road vehicle borrowed the Great Wall engine, so why not choose the Great Wall directly? This gap in hard power is difficult to bridge in a short time, and the 2.0T engine used by the tank 300 has a maximum output of 227 horsepower and a peak torque of 387 Nm.
In addition to the gap in hard power, there is also a marketing psychological effect, the more best-selling models, the more easily accepted by consumers, tank 300 has appeared in short supply, although this is a lack of production capacity helpless performance, but can also achieve the effect of hunger marketing, young off-road car fans do not have much money to buy a car, and this car is positioned at about 200,000, just in line with the budget, coupled with the more sought-after market effect, the choice of tank 300 will make people more at ease.
The question is, do you think there is a gap between BAIC and great wall off-road vehicles? Welcome to leave a message in the comment area, let's discuss together! Spend a second to pay attention and make good friends for a lifetime! Some of the pictures come from the Internet, it is not easy to write an article, welcome the majority of car fans to like and share.