Great Wall Motor sells 1.281 million new vehicles in 2021, up 15.2% year-on-year

On the evening of January 6, Great Wall Motor released its production and sales data for December 2021, selling 162,369 new cars, an increase of 8.2% year-on-year and 32.5% month-on-month. In 2021, Great Wall Motor sold 1,280,993 new vehicles, an increase of 15.2% year-on-year, and overseas sales of 142,793 units, an increase of 103.7% year-on-year, accounting for 11.1% of sales. In December 2021, Great Wall Motor sold 22,354 new energy vehicles, and from January to December, it sold a total of 136,953 vehicles, accounting for 10.7% of the total sales, all of which reached a record high.

In 2021, Great Wall Motors launched a number of replacement and new models such as Haval Red Rabbit, Haval Divine Beast, Weipai Maqiduo, Weipai Latte, Weipai Mocha, Tank 300 City Edition, Tank 500, Euler Good Cat GT, etc., and built a category brand with category leadership, promoted the establishment of the tank brand and the global debut of Salon Automobile, and met the differentiated travel needs of users.

The Haval brand sold 770,008 units in 2021, up 2.6% year-over-year. Among them, the "national god car" Haval H6 sold 370,437 vehicles throughout the year, and sold 42,787 vehicles in December 2021; Haval big dog sales continued to rise, with annual sales of 100,690 vehicles, and 13,028 vehicles sold in December 2021, continuing to lead the new trend of the times; Haval Shenbeath delivered nearly 7,000 vehicles in the first month of listing, and the potential of explosive models was revealed. In 2021, new cars such as Haval Divine Beast and Haval Red Rabbit have appeared one after another, helping Haval brand category strategy to advance.

The Euler brand sold 135,028 vehicles in 2021, an increase of 140% year-on-year, and launched 2022 euler black cat, white cat, good cat GT and other new cars throughout the year. In December 2021, the Euler brand sold 20,926 vehicles, and its monthly sales exceeded 20,000 units for the first time, an increase of 64.2% year-on-year, a record high, and it was firmly in the top camp of electrified vehicles. Among them, Euler Good Cat sold 50,931 vehicles in the whole year, and sold more than 10,000 vehicles in December 2021, reaching 10,685 units, an increase of 430% year-on-year; Euler Black Cat sold 63,492 vehicles in the whole year, and 8,056 units sold in December 2021.

Weipai sold 10,065 vehicles in December 2021 and 58,363 vehicles in 2021, with a cumulative user of more than 450,000. In 2021, new products of the Wei brand coffee family have followed, and Wei brand mocha, macchiato DHT, macchiato DHT, latte DHT have been listed, highlighting the charm of "a new generation of smart cars". Among them, the cumulative sales of mocha is 28,545 units, the delivery volume of Macchiato DHT is steadily climbing, the cumulative sales volume is 5,145 units, and the latte DHT has been favored by the market since its listing on December 17, 2021, with sales of 2,707 units, highlighting the potential of the product. The new generation of retro tide driving Wei brand dream was also unveiled during the year, creating a new trend of retro.

Tank 300 deliveries continued to rise, with 84,588 vehicles delivered for the full year and 11,958 vehicles delivered in December 2021, an increase of 18.3% month-on-month. The tank brand accounts for more than 50% of the market share in China's off-road vehicle market, firmly occupying the top spot in China's hardcore off-road vehicle market.

Great Wall pickup trucks sold 233,006 units in 2021, an increase of 3.6% year-on-year, and accumulated overseas sales of 43,599 units, a year-on-year increase of 119%, maintaining the first domestic and export sales for 24 consecutive years, and the cumulative global sales exceeded 2 million units. Great Wall Pickup sold 25,033 units in December 2021, an increase of 15.7% year-on-year, with cumulative sales exceeding 20,000 units in 16 months; Great Wall Gun's monthly sales reached a record high of 15,117 units, with cumulative sales exceeding 10,000 in 18 months. The Great Wall Cannon has fully developed two major categories of fashion commercial and passenger leisure, and in 2021, the global version of the passenger gun, artillery, black bomb, brigade gun, locomotive gun, etc. have been listed, and new cars such as full-size pickup trucks, supercar pickup truck concept cars, and King Kong cannons have made a stunning appearance. The Great Wall Cannon has been listed in more than 50 countries and regions on four continents such as Australia, Chile, South Africa, Egypt, etc., and has become a Chinese brand that has obtained a five-star rating under the latest standard of Australian A-NCAP, fully opening the first year of China's pickup truck globalization.

In 2021, Great Wall Motor released a high-end powertrain of 3.0T+9AT/9HAT in the field of high-efficiency fuel, and achieved mass production off the production line, the first model tank 500. Lemon hybrid DHT technology is mass-produced and installed on Models such as Wei brand Machido DHT, Wei brand latte DHT, Haval Red Rabbit Hybrid DHT version, etc., setting off a wave of hybrid in the car market. Great Wall Motor's 10 millionth engine rolled off the production line, becoming the first Chinese automobile brand to produce and sell engines of 10 million units.

In the field of electrification, Great Wall Motor Dayu battery technology was released, and a number of patents were opened to the whole society free of charge to ensure the safety of global users to the greatest extent; cobalt-free battery packs were mass-produced and loaded, promoting the new trend of cobalt-free power batteries; Great Wall Motors also released hydrogen energy strategy and hydrogen lemon technology, established an international -- research - production - storage - transportation - plus - application" integrated supply chain ecology, and made heavy appearances such as technology products such as "transcending - Shenzhou 200" high-power fuel cell engines of potential energy, accelerating the commercialization of hydrogen energy.

In the field of intelligence, Great Wall Motors officially upgraded and released Coffee Intelligence 2.0, including 1 intelligent hub (new electronic and electrical architecture) + 1 powerful cornerstone (intelligent wire control chassis) + 3 major intelligent upgrades (intelligent cockpit, intelligent driving, intelligent services), realizing Great Wall Motors' leap from perceptual intelligence to cognitive intelligence era. The Coffee Intelligent Ecological Alliance was formally established to fully integrate the cross-industry ecological resources in the upstream and downstream of the automotive industry, inside and outside the industry, and provide users with customized and personalized intelligent products and services.

In 2021, Great Wall Motor released the 2025 strategy, which will carry out comprehensive and thorough innovation and reform based on the new positioning of global layout, large investment in research and development, great change of enterprises and large operation of users, and achieve global annual sales of 4 million vehicles and operating income of more than 600 billion yuan by 2025.

In addition, in the whole year of 2021, Great Wall Motor's overseas sales exceeded 140,000 units, reaching 142,793 units, an increase of 103.7% year-on-year, accounting for 11.1% of sales, with cumulative overseas sales of more than 900,000 vehicles, and the complete vehicles were exported to more than 170 countries.

At the same time, Great Wall Motor's globalization strategy has accelerated, the Rayong plant in Thailand has been officially put into operation, the acquisition of the Iracemapolis plant in Brazil, the establishment of the European headquarters, and the continuous improvement of the globalization system. At the same time, Great Wall Motors deeply cultivates the advantageous market, continues to maintain its leading position in traditional markets such as Russia, Australia, South Africa, Saudi Arabia, Chile, etc., and actively explores new overseas markets, releases the Thai market strategy and the European market strategy, lands in Egypt, Nepal, Brunei, Pakistan, Laos and other emerging markets, and wins the reputation of overseas users by virtue of the advantages of new products of global intelligent technology. (Proofreader/James)