There used to be a saying in the car circle: British cars were built by archaeologists, German cars were built by university professors, American cars were built by musicians, and Japanese cars were built by engineers. Although there are some ridiculous components, it basically summarizes the characteristics of various countries' cars more accurately: British cars are more elaborate, German cars are more rigorous, American cars pay more attention to acoustic effects, and Japanese cars are more meticulous.
So who can represent the British car built by the known archaeologists? I believe many people will blurt out: Rolls-Royce! Yes, as a model of Britain's top luxury car, Rolls-Royce's position in the car world has not been shaken so far.
As an engineer to build Japanese cars, in 2021 can also be regarded as half of the sky, according to the data, Nissan Xuanyi annual sales of more than 500,000 nails, which means that Xuanyi will be the first in the year of single model sales.
On one side is the rolls-Royce that sells at a sky-high price, and on the other side is Xuanyi, which sells 500,000 vehicles a year, and it seems that the two are not on the same channel. So an interesting question arises: Why can the Rolls-Royce Phantom sell for 8 million? What exactly can a Phantom match nearly 80 Xuanyi that cost 110,000?
First, let's look at the history of these two brands.
Let's start with Rolls-Royce. Rolls-Royce was founded in 1906, and Rolls-Royce is the name of the two founders. Henry Rice is an automotive engineer and Charles Rouse is a successful car dealer. The two combined their names to create Rolls-Royce, which aims to build the best cars in the world. In 1925, the legendary model, the Mirage, was introduced. In 1980, Rolls-Royce was acquired by the British Wicks Group, and in 1998, Rolls-Royce was again purchased by BMW. Since its inception, the Mirage model has undergone 97 years of development and 8 generations of model changes.
In 1933, the 8th year of Showa in Japan, the Japanese product brand was founded. However, before World War II, Nissan Motors was in its infancy in terms of size and model, and its development was very slow. After World War II, to be precise, from 1947 onwards, Nissan Motor ushered in a golden period of development. In the context of the injection of new automotive technology and a large number of overseas exports, Nissan has become the third largest automobile manufacturer in Japan after Toyota and Honda, and is also called the "Japan's Top Three" together with Toyota and Honda. In 1999, Nissan entered into a strategic alliance with Renault. In 1959, the Xuanyi model came out, and after 14 generations of development, it has gone through 63 years. In 2006, the 12th generation of Xuanyi was officially domestically produced and entered the Chinese market.
Second, sales comparison. As we mentioned earlier, Xuanyi won the first place in the car category in 2021 with annual sales of more than 500,000 yuan, and Rolls-Royce also gained a lot in 2021, according to public data, in the first quarter of 2021 alone, Rolls-Royce created a sales history of 116 years, delivering a total of 1380 vehicles. Among them, the contribution of Chinese users is not small. In terms of data alone, there is no comparison between the two, after all, the users are different.
Third, it is the manufacturing process.
As we all know, Nissan's production base in Japan or China is a large-scale fully automatic production line, where in addition to high-tech fully automatic robots, there are a large number of workers. Each Xuanyi is completed in a fully automatic production line, except for the difference in configuration, and there is no personalized customization.
The manufacturing process of the Phantom is much more complicated, and it still continues to be made by hand. The first is the long manufacturing time, with each Phantom taking more than 60 days to manufacture. And it needs to be built in Britain and Germany to build factories. Let's analyze it simply from the following details:
Body - made of all aluminum. The use of aluminum can reduce the weight of the body, the Phantom has the largest all-aluminum chassis in history, which is also the soaring safety of Rolls-Royce models, once saw a video, an ordinary car on the highway hit a Rolls-Royce, Rolls-Royce slightly trembled, ordinary cars turned over on their own.
Paint – there are more than 44,000 colors to choose from. The paint surface of the Phantom has 5 layers, which are completed by the combination of sophisticated robots and skilled workers. During this period, 45 kilograms of paint are consumed, and polishing alone takes 5 hours. Before that, special steps such as electrostatic coating and high-temperature steaming were also undergone.
Wood – The world's finest woods are used, both cherry and walnut, as well as elm in front of your own house. The wood decoration of the phantom is symmetrical, and each wood decoration accessory must be carefully polished and polished.
Leather – 15 standard colours. Completing a Phantom costs a total of about 16 fine calf skins. These calf skins are from alpine regions, only so that the cowhides will not be blemished by mosquito bites.
The golden waistline – a traditional blessing from Rolls-Royce, is one of the few high-level technicians who can operate this skill.
Finally, after installing a powerful engine of 6.75 liters of V12 and completing a series of tests on waterproofing, noise, suspension, etc., the Phantom is about to be delivered and its owner will be welcomed.
After watching the production process of the Phantom, do you understand why it is worth 8 million? Not only the preciousness of the selection of materials, but also the inheritance of the craftsman spirit, it can be said that a phantom is not only a car, it is the embodiment of noble status, but also a work of art, this work of art can still be customized, unique.