At the 2022 North American Consumer Electronics Show on January 6, the BMW Group unveiled several innovative digital achievements, including four new themed modes (My Modes), BMW Theatre Screen, BMW IconicSounds Electric, and "E-ink" technology. It fully demonstrates the BMW Group's strong scientific and technological innovation ability and the imagination of personalized luxury travel in the future.
Gao Le, President and CEO of the BMW Group Greater China, said: "China has become a global leader in innovation and a key driver of digitalization. China's movements will lead the world, and with the 'China First' principle, BMW will accelerate the digitalization process." ”
At this exhibition, BMW released the "cinema mode" future in-car entertainment system for the first time. "We offer our users an immersive, digital driving pleasure." Wei Bofan, director of research and development at the BMW Group, said: "Under the 'cinema mode', the rear space of the vehicle will become a private cinema. With a 31-inch ultra-wide 8K resolution display, 5G connectivity, surround sound, and customized streaming programs, BMW creates an unprecedented experience that sets a new benchmark for in-car entertainment. ”
The BMW Floating Giant Screen is stunning in terms of hardware, with a 31-inch ultra-wide panoramic display with resolutions up to 8K, cleverly integrated into the car's canopy system, extending from the canopy to the front seat backrest. On-screen entertainment can be played in 16:9, 21:9, or even 32:9 formats, complemented by the Bowers & Wilkins4D Diamond surround sound system for an immersive entertainment experience. The screen tilt and the position of the touch screen area on both sides are designed just right, allowing users to sit comfortably and easily operate. The BMW suspension giant screen has also undergone many crash tests, providing customers with peace of mind and an immersive digital journey while ensuring passenger safety. In terms of content, BMW and Amazon Fire TV provide users with a wealth of cutting-edge entertainment content.
In addition, in 2021, BMW created a new BMW iDrive and pioneered three theme modes ( My Modes ) – Personal, Sport and Energy Efficient. During celes 2022, BMW unveiled four new themed models, Namely Relax, Expressive, Digital Art, and Theatre. BMW's new "theme mode" goes beyond traditional user interface design to open up a multi-sensory immersive experience for users by building immersive experiences such as touch, hearing and vision. The newly sculpted and exquisite interface is perfectly presented in an all-in-one suspended curved screen in an artistic form, and vividly interprets the infectious design with the visual effects of intricate light and shadow, light and dark transformation.
Relax and Expressive will be available in the second half of 2022, when users can get a new theme mode through the remote upgrade of the OTA.
The personalization shown by BMW's new digital technology is not limited to the inside of the car, but also "exposed" on the surface of the car. At this exhibition, BMW presented a latest research result. Using the unique technology of "e-ink", the one-touch color change function of the body was successfully realized on the innovative BMWiX. "E-ink" contains millions of transparent microcapsules, just the thickness of a single hair. Each microcapsule contains a negatively charged white pigment, as well as a positively charged black pigment. By controlling the electrodes on both sides of the microcapsule, the desired color appears on the body surface. BMW manufactures different sizes of "electronic ink" according to the pattern and the curvature of the car surface, which is then fixed to the car, and finally achieves a key change of color through the change of electrodes. In addition, "electronic ink" is also conducive to reducing energy consumption while changing the color of the body.