The Ministry of Industry and Information Technology responded to the App shake open screen advertisement: Relevant Internet companies have actively rectified

IT home January 6 news, recently, some netizens in the people's network "leadership message board" reflected that some mobile phone software open screen ads appear "shake a shake" into, if the phone is not held slightly shaken, will enter the open screen advertising. The sense of use is very poor, and I hope to urge improvement.

In this regard, the Ministry of Industry and Information Technology responded that in the early stage, our ministry carried out special rectification for the problem of "can't turn off" and "random jump" of App open pop-up window information, and the current "can't turn off" is basically solved, and the discovery rate of "random jump" problem has also dropped significantly.

Recently, it has been found that some enterprises use "shake a shake" and "twist a twist" as jump links, which has brought trouble to the majority of users. Our department has organized a special meeting to require the major Internet enterprises involved to implement the main responsibility, optimize the parameter setting, reasonably set the opening screen information jump method, effectively respect the true wishes of users, and protect the legitimate rights and interests of users.

According to spot checks, relevant Internet enterprises have actively implemented rectification. In the next step, our department will continue to strengthen supervision, strengthen and enhance user perception, and create a safer, healthier and cleaner app application environment for the general public.

IT Home learned that during the "Double Twelve" period, the Jiangsu Provincial Consumer Protection Commission released the "App Open Screen Advertisement "Shake a Shake", what do you think? It is pointed out that the App software "shakes" the open screen advertisement, and the merchant lures the user into the advertisement page in a misleading way and forces the consumer to watch the advertisement in disguise, which is suspected of infringing the legitimate rights of consumers.