The above public name "Shiburo" is a spare number for me, in order to prevent the loss of the big one day, I usually send about three articles of my thinking, reading notes, cognitive perception and other articles a week to lead everyone to explore the road of spiritual and financial freedom.
Hello everyone, I'm the principal.
A few days ago, the App opening screen advertisement made a new trick, and was complained to the Ministry of Industry and Information Technology by netizens.
Let's review the history of user nausea in app opening ads.
01
Induce clicks
We all know that app manufacturers in order to increase the number of ad impressions, in order to make money, in the opening screen advertising can be described as a lot of effort.
Originally an app to open may not need a second, in order to fully let the majority of users see the advertisement, made a screen opening advertisement, that is, when the App is opened, there is a loading page, to a 3 -5 seconds of advertising, and then enter the App home page.
Even if you add advertising, I feel that it may not be enough to let users see ads, after all, the settlement of some advertising fees is calculated according to the number of clicks, and it is not completely according to the amount of impressions to settle advertising costs.
In order to earn more advertisers' money and improve the user's click-through rate, App manufacturers can be said to have worked hard to induce clicks. Like what:
The number indicated by the new message
This message hint number is also false, that is, let the obsessive-compulsive user click, and then go to see the advertisement.
A hair
Look at the hair on the open screen advertisement, let the user think that there is hair on the screen, and then wipe it with your hands, it does not matter, it is equivalent to clicking on the advertisement, and then let the user go to see the advertisement.
Various induction buttons
The "close button" and the "pick button" make the user think that it is a button, but the user actually clicks it and becomes watching the advertisement.
Have you ever seen a lot of ads in a similar situation? In order to let users click on the advertisement, it can be described as painstaking, the means are extremely cruel and vicious, super disgusting.
02
The Ministry of Industry and Information Technology intervened to rectify the advertisement
In response to everyone's complaints, the Ministry of Industry and Information Technology issued new regulations, starting to rectify the opening screen advertising from July last year.
This action to rectify open-screen ads has formulated a unified specification for all apps, that is:
The skip button should be obvious, and the user can actively choose to skip;
The entire page cannot be clicked and touched, and the user's misoperation becomes going to see the advertisement;
To have obvious words, click the prompt to jump to see the ad.
After remediation, basically all app opening ads become the style, as follows:
There is an obvious "Skip Ad" button, and there is an obvious "Click to Jump Ad" button, and users in other areas will not jump ads when clicking on them.
After the unification of standards, it is quite good.
However, in less than half a year, some App platforms can't stand it, and moths have emerged.
It is estimated that after unifying the open-screen advertising style, the advertising revenue and advertising effect are very bad, so a new trick has been opened.
03
New tricks for open-screen advertising
What's new? If these App manufacturers use these ideas to do product and technology research and development, I feel that our Chinese technology has long surpassed the United States, but it is all about how to pit users.
Everybody appreciate it, as follows:
That's right, didn't you say that the Ministry of Industry and Information Technology must provide a dedicated button to jump to the details of the ad? That's right, I offered. Didn't you say: Don't let users touch full screen to jump ads? Yes, we didn't add click events to full screen, and we didn't let users touch full screen to jump ads.
However, I added a new "shake a shake" function to the open screen advertisement, and you didn't say not to let it shake.
How bad is this shake? Good guys, don't mention any mistakes, don't touch the mobile phone screen, a slight shake will give you a jump to the advertising page, let you go to see the advertisement.
A bunch of apps are still getting together to learn this operation, this kind of thing is learning fast, bug fixes have not seen so fast.
That's right, as long as your phone moves slightly, it is considered to be shaking, and it will immediately jump to the advertising page for you.
Finally, netizens left a message to the Ministry of Industry and Information Technology, and the Ministry of Industry and Information Technology also responded, to rectify the "shake a shake" and "twist" behavior of the App open screen advertisement again.
04
summary
For these behaviors of app manufacturers, I am really drunk and do not know what to say? I just want to say: If you use all these thoughts on product and technology research and development, I feel that our Chinese technology has long surpassed the United States, but it is all about how to pit users. We must learn to use our own core technology and high-quality service experience to make money, rather than making money by engaging in this kind of behavior of stealing chickens and dogs and harming users.