The reporter learned from the press briefing jointly organized by the Department of Culture and Tourism of Guangdong Province, the Information Office of the Shanwei Municipal Government, and the Shanwei Municipal Bureau of Culture, Radio, Television, Tourism and Sports that the 2022 Guangdong Provincial Intangible Cultural Heritage Exhibition and Performance Activity of "Intangible Cultural Heritage into Ten Thousand Homes" will be held in the urban area of Shanwei City from January 7 to 8, which is also the first time that the event has gone out of Guangzhou, and the main venue will be located in Shanwei, the "hometown of Chinese folk culture and art".
"Intangible Cultural Heritage + Tourism"
Launch the "Winter Raising Shanwei" brand
According to the relevant person in charge of the Intangible Cultural Heritage Department of the Provincial Department of Culture and Tourism, the activity of "Intangible Cultural Heritage entering ten thousand homes" is an intangible cultural heritage brand activity with certain influence cultivated by our province in recent years, an important measure to adhere to the creative transformation and innovative development of intangible cultural heritage, to meet the needs of the people for spiritual and cultural life, and to inherit and carry forward the excellent traditional Chinese culture, enrich the spiritual and cultural life of the masses during the festival, and create a strong festive atmosphere of joy and harmony and joy.
shadow play.
The event will select intangible cultural heritage projects with high audience love and distinctive local characteristics from all over the province, display and perform in the form that the masses like to hear, and record and display them through short videos and online live broadcasts, and at the same time carry out a series of activities such as intangible cultural heritage markets and live shopping in combination with the characteristics of the host area, so that traditional culture can be connected with modern life, so that intangible cultural heritage can enter the public life, improve the visibility and awareness of intangible cultural heritage projects, and send wonderful online and offline cultural feasts and intangible cultural feasts for the general public.
Orthography.
"Four plays and one song", the southern cavity and the northern tune, singing all the sorrows and joys, admiring the rise and fall of prosperity and decline. The tea is fragrant and welcomes guests from all over the world; the fishing song is sent deeply, and the night looks forward to the early return of the brother. Century-old handicrafts, wheat straw shell carving, inheritance of ingenuity and family training; double beast dedication, golden dragon unicorn, dancing era style... As a gathering place for the fusion of Guangfu culture, Hakka culture, Chaoshan culture, Central Plains culture, marine culture and other diverse cultures, Shanwei's long history and rich culture have accumulated rich intangible cultural heritage resources: 9 national intangible cultural heritage, 29 provincial and 58 municipal intangible cultural heritage, enjoying the reputation of "the hometown of Chinese folk culture and art".
The aroma of wine is also afraid of the deep alley. The person in charge of the Shanwei Municipal Bureau of Culture, Tourism and Sports said that this activity not only provides a good opportunity for the protection and inheritance of intangible cultural heritage, but also builds a broad platform for enhancing the connotation, popularity and reputation of the "Winter Shanwei" urban tourism brand, and will attach great importance to, carefully organize and carefully prepare, and strive to make this event a high-level and high-quality intangible cultural feast, in order to show the unique charm of Lingnan intangible cultural heritage, carry forward the spirit of craftsmanship of excellence, and contribute to the continuation of historical context and firm cultural self-confidence.
Shanwei fishing song.
"Intangible Cultural Heritage + Shopping"
Activate the commercial potential of intangible cultural heritage
At the meeting, the relevant person in charge of the Shanwei Municipal Bureau of Culture, Tourism and Sports introduced the specific arrangements for the activities. On the morning of January 7th, Shanwei City Shanmei Square will hold the "Running to the Sea, Lufeng , Opening a New Mileage" Shanmei Pin Qinghu Sculpture Art Exhibition, the exhibition content is divided into three major sections: rural companionship, water acacia, and humanistic matching; on the afternoon of the same day, The Opening Ceremony of the "Colorful Intangible Cultural Heritage New Year" large-scale intangible cultural heritage market will be held in Fengshan Mazu Square in the city, the market activities will last until the 8th, and will closely follow the theme of the "Intangible Cultural Heritage Shopping" activity, set up booths in the square, display intangible cultural heritage skills on the spot, exhibit and sell intangible cultural heritage products, cultural and creative products and Shanwei agricultural products On the same evening, the Municipal Ma Sicong Art Center will hold the 2022 Guangdong Province "Intangible Cultural Heritage , Culture into Ten Thousand Homes" Intangible Cultural Heritage Exhibition and Performance Activity and the Launching Ceremony of the "Winter Shanwei" Carnival, after strict screening, 15 intangible cultural heritage performance programs from all over the province will be performed on the same stage, bringing a new intangible cultural audiovisual feast to the public.
Offline activities are loud and colorful, and online activities are equally exciting. The organizers of the event carefully organized and planned the "Fashion Intangible Cultural Heritage to See Shanwei" topic operation, invited city talents, Shanwei local talents and non-genetic inheritors to create short videos of intangible cultural heritage, comprehensively publicized and promoted the characteristics and cultural heritage of Shanwei city, helped Shanwei build an excellent destination city for coastal leisure tourism in China, and opened a live broadcast room for intangible cultural heritage shopping, so that consumers can understand the stories behind intangible cultural heritage craftsmen and intangible cultural heritage through pictures and videos in the process of shopping, and further promote online new cultural tourism consumption.
[Reporter] Chen Xinxin Nan Xiaowei
【Author】 Chen Xinxin; Nan Xiaowei
【Source】 Southern Press Media Group South + client