Luxury brands are a bellwether for consumers, and owning luxury brands is at least certain that they will not be left behind. Like the BBA family of luxury brands we are familiar with, sales have been very good in the domestic market for so long. Although the price is expensive, it is still very cost-effective compared to those models that have failed in the first place. The retention rate and quality can also be guaranteed, after all, every penny is worth a penny.
Luxury cars are expensive, but the same models are good, the brand influence is large, the most obvious point is to drive out with face. Everyone knows you're driving a luxury car, and that's the brand's influence. The second is the quality of the luxury car, the experience of sitting on it is very good, and it is obvious that the luxury design has advanced the driving sense.
BMW is a model that young consumers like, and the sporty and fashionable style is deeply rooted in everyone's mind, and the design on the front of the car is also very good. In addition to the blue sky and white clouds, there is also the middle grid grid shape of the kidneys, and the angel's eye. BMW has many representative logos, and it is difficult not to remember.
Although it is deeply liked by everyone, BMW has also troubled itself in the past two years. In the past two years, the entire auto market has undergone great turmoil, and BMW not only has to face the challenges of the big market, but also watch Mercedes-Benz and Audi squeeze themselves. BMW's situation has encountered a "bottleneck period", and the cooperative Brilliance car companies are useless. BMW can only find another way out now.
Finally, BMW locked its eyes on the Great Wall, in the domestic market, BMW is the leader in the luxury model, and the Great Wall is the leader in the domestic car. Cooperation with the Great Wall is harmless to BMW, and hearing about BMW's ambitions, the Great Wall is also willing to cooperate. Such a win-win cooperation must be carried out, and the two companies quickly signed a contract.
BMW and the Great Wall cooperation company named "Beam", and has a large-scale expectation, the annual output of 160,000 vehicles of the standard, first to try a small bull knife. Regarding the shares of the Beam Company, both sides are fair, each with a 50% stake. The strength of the Great Wall is very similar to the strength of BMW, although there is strength, but the influence of the Great Wall has always been a little worse.
This time becoming a partner with BMW undoubtedly brought some publicity for itself. Everyone is looking forward to what this beam company will do. It is reported that the two want to create a new brand, Wei Jianjun said that this brand will also be a new operating model. Beam companies were established, all of which are intelligent factories, and have a great advantage in production. It should be built into a german fully intelligent factory standard, and the vehicles produced are also new mini electric models.
Of course, this is not certain whether it is only the production of electric vehicles, fuel vehicles may also be produced, or depends on everyone's needs. This decision is still very good at present, new energy models are the leading models, and it is likely to become the leading models in the future, with the popularity of BMW and the technology of the Great Wall. Even if the effect is not good, it will not be too bad. If the new energy does not work, it can be converted to a fuel model.
It's just that the beam company should not become like BMW Brilliance, becoming a luxury car is not a luxury car, and the high-end car is not a high-end car. What do you think about the cars produced by Beam Company? Welcome to leave a comment in the comment area to discuss.
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