On New Year's Day 2022, the "new force" in luxury cars, SAIC Audi, showed a new year and new atmosphere, and the world's largest SAIC Audi Enterprising Hui with a scale of 2400 square meters was unveiled in Shanghai, while the first batch of A7L 55TFSI owners delivered the car, and the A7L 45TFSI was officially listed.
On the same day, Luo Jiche interviewed Jia Mingdi, general manager of SAIC Audi's marketing business, and Gao Dele.
Jia Mingdi first talked about the reason why Audi chose Shanghai, in addition to the historical origin of SAIC and Audi, it is more in the urban spirit of Shanghai, which is very cultural accumulation, has historical heritage, and more importantly, has an innovative and enterprising attitude towards the future, which is in line with the Audi brand.
Gao Dele emphasized, "SAIC Audi Enterprise is the world's largest Enterprise, and the only one in China. That is our determination. ”
"Since the A7L advance version was launched, we hope to be able to make the ceiling of domestic luxury cars." Jia Mingdi clearly outlined the brand positioning of SAIC Audi, and he further said that the follow-up A7L 2.0T series products, Q5 e-tron, including large SUVs to be listed in the future, will adhere to this positioning and strive to be the best in the same level.
For user portraits, Jia Mingdi revealed that many users are not from the Audi brand, but more from BMW, Maserati and Porsche. Their performance, personality, fashion and youthful embodiment will be a little different from the original Audi.
Product matrix, SAIC Audi will have three products on the market in 2022, A7L 3.0T, A7L 2.0T, Q5 e-tron, and a full-size large SUV to be launched in the second half of the year.
Jia Mingdi also admitted that the annual sales target for 2022 was set at more than 50,000 vehicles in the first year.
In terms of network layout, in 2022, 1 "Enterprising Hub", 3 "Audi City", 120 stores, and after-sales service stations that can achieve cooperation will be formed.
"During the delivery process, SAIC Audi will realize off-site door-to-door delivery. It is bounded by Hegang in the north, Tacheng in the west, and Sanya in the south. Only by opening up the door-to-door delivery can SAIC Audi serve users all over the country. ”
After listening to the high-level interview, Luo Jiche commented that although SAIC Audi is a latecomer, its positioning and starting point are very high, its determination is firm, and its deployment is also down-to-earth. It is believed that after more strength new cars enter the game, it is expected to become a rapidly rising domestic luxury car "strength faction".