No. 489 Weihai Road, where SAIC's headquarters is located, on January 1, 2022, there was a new landmark in the city, the House of Progress.
This "Audi Enterprise" is the world's largest offline experience terminal for Audi after Tokyo, Japan.
The 2,400 square meters of space is divided into two floors. The first floor is a brand corridor and product exploration space, and the second floor is a social living room, sharing a patio with the first floor. The concept of SAIC Audi Enterprise Is closer to the art museum or brand museum, which not only interprets the design concept of Audi brand perceptual aesthetics and technological humanity, but also integrates Shanghai's unique Shanghai culture in many details, allowing you to immerse yourself in the history, culture and technology of Audi in an atmosphere full of art and technology.
SAIC Audi specially chose to hold the "Audi Enterprise Club Shanghai Unveiling Ceremony" on New Year's Day 2022, at the grand ceremony site, 10 representatives of the new Audi A7L 55TFSI owners completed the delivery of the on-site vehicles, and from now on, the new Audi A7L 55TFSI will be delivered nationwide. In addition, the new Audi A7L 45TFSI model ushered in its debut and officially launched reservations.
The new Audi A7L 45TFSI has three models priced at 459,700 yuan to 507,700 yuan, all of which can receive 15 "premium service packages". The new Audi A7L 45TFSI entry model is equipped with a 180kW high-power engine, including 5G/V2X technology, high-definition matrix LED headlights with dynamic turn signals, cruise control system, Audi virtual cockpit plus, front sports seats, frameless doors and other 15 equipment.
In addition, SAIC Audi has specially created a new Audi A7L Black Samurai Edition and White Mage Edition models, priced at 519,700 yuan.
Thorsten Godulla, general manager of SAIC Audi's marketing business, said at the opening ceremony: "For our owners and fans, the SAIC Audi Enterprise Will become their exclusive space in the city. ”
At the SAIC Audi Enterprise, we also saw two Audi concept cars, the "skysphere" and the "grandsphere".
Look at this glittering skysphere, an electric two-door convertible model, and the most ingenious thing about it is that it uses variable wheelbase technology and is specifically designed for two driving experiences: Grand Touring mode and Sports mode. The body structure can be retracted and sliding, achieving a 25 cm wheelbase and body length change.
The grandsphere concept car is like a private jet on the road, combining the highest level of luxury private travel experience with fully digital technology services. The doors open in the opposite direction and the steering wheel can be fully retracted in full autopilot mode.
As two of the four rings' three "sphere" concept cars, the "skysphere" and "grandsphere" illustrate the Audi brand's ambition to become a frontrunner in technological change and new integrated mobility products in the automotive industry.
The unveiling of the "Audi Enterprising" is of great significance to SAIC, as Wang Xiaoqiu, president of SAIC Motor, said: "SAIC Audi embodies the painstaking efforts of our shareholders, carries the love of Shanghai, and pins on the expectations of consumers, hoping that SAIC Audi will become a benchmark for high-end joint venture car brands in the new era and create a new pattern of Audi's development in China." ”
In 2021, SAIC Audi further expanded the "enterprising spirit" of the Audi brand, landing it in innovative product design and business model. SAIC Audi is showing the outside world a new image of breaking through itself, innovating and forging ahead. In 2022, can the new SAIC Audi bring the Audi brand to life? And what kind of differentiated experience will it bring to consumers? Exciting!