On December 17th, with the theme of "Native Upward", netease future conference brought together Chinese and foreign academicians, scientists, entrepreneurs and investors, presenting a feast of science and technology, art and humanities condensed by science and technology, thinking and development.
Dr. Jia Mingdi, General Manager of SAIC Audi's Marketing Business, was invited to deliver a keynote speech for the conference, focusing on the cutting-edge topics of the times such as new travel, new energy, new technology, new retail, new marketing, and new experience, and discussing the future development direction of the industry with leaders, innovators and pioneers in various fields, and passing on new knowledge of industry development. At the same time, Dr. Jia Mingdi announced that SAIC Audi and NetEase will officially open a comprehensive strategic cooperation, and the two sides will jointly focus on user needs, cooperate in content co-creation, experience upgrading and data operation, and bring cross-dimensional experiences to the new generation of users.
Dr. Jia Mingdi said: "Technology ultimately serves people, or it must be integrated into life. In the future, it is a multi-dimensional and all-field 'fusion' reaction from products, experiences, technologies and users. The concept of the ecosphere is becoming increasingly relevant. From the "chain" to the "circle", what catalyzes is a new dimension of the cooperation system. NetEase has a lot of accumulation in music content ecology, technology self-research and data operation, and the cooperation with NetEase is an important part of SAIC Audi's digital strategy. ”
The strategic cooperation between the cross-border cooperation with NetEase stems from SAIC Audi's "user-centric" brand concept. At present, among the consumers who book the Audi A7L, the proportion of users after 90 is nearly 40%, and the proportion of users after 85 is as high as 70%, and the user circle is gradually getting younger. At the level of content co-creation, SAIC Audi will work with NetEase Cloud Music to create exclusive music, customize exclusive playlists, and in-vehicle mini programs to enrich users' connected entertainment car life and further expand the added value of vehicles as a "third living space". At the level of experience upgrade, SAIC Audi and NetEase Pan-Entertainment AI platform layout cross-dimensional user experience, combined with the hottest meta-universe architecture, to build immersive experiences for users and achieve leading the "experience economy era". In addition, Based on the insight of full-link product data, NetEase will also empower SAIC Audi to better identify and cross the user experience gap based on the insight of the full-link product data, transform the insight into business action, open up the marketing link, and then more accurately hit the needs of users.
Audi's achievements in science and technology have always been praised - from the legendary establishment of quattro four-wheel drive, to the use of leading technologies such as 5G/V2X, and even the electric ecological change brought by e-tron, after hundreds of years of testing, Audi has always been an enterprising attitude, ahead of the development of the industry. With the birth of the Q5 e-torn, SAIC Audi has also ushered in a new era of electrification. Audi Q5 e-tron forward-looking integration of future user needs into product design, whether it is the trend fashion selection of interior and exterior decorations, or the L2+ level assisted driving function that is standard in the whole series, and even the Asterix platform that integrates the ecological resources of partners, it is a refined aggregation of Audi's understanding of personalized cars in the Internet era.
Under the tide of digital transformation, based on the concept of "user-centric", SAIC Audi has built an online CIC customer direct connection platform, which comprehensively empowers offline experience terminals with data, superimposes the mode of socializing, sharing and co-creating with users, bringing users subverting the traditional luxury service experience while narrowing the distance between brands and users.
The Audi brand of "dare to be the first in the world" has never been limited to the leadership of technology. In the face of industry changes, SAIC Audi, which inherits the spirit of the century-old four rings, has always practiced the brand attitude of cooperation and enterprising. In the future, based on the insight of user needs, SAIC Audi will plan the experience from the scene, change the design from the experience, continuously connect new partners, "join the world first", fully integrate multiple advantages to enhance the fun of the user's intelligent interconnection experience, continue to improve the construction of the intelligent travel ecosystem, and continue to bring changes to the future travel mode.