Dazzling and bloody romance, this is the true portrayal of the current electric car segment.
Today's electric car segment has long ceased to be a blue ocean of the past, but has almost become a sea of blood.
Since the hongguang MINIEV fire, more and more brands have entered this market segment.
Hundreds of models from nearly 30 brands are running and fighting on this track - Chery New Energy Ant, Great Wall Euler Black Cat, Changan BenBen E-star, Reading Mango, Punk Duoduo, BAIC Big Cat, Zero Run T03...
More people are starved of oxygen, and more cars are blocking the road.
If it is reasonable to say that Redding Mango, Punk Duoduo, Lingbao COCO and other brands that are not in the flow are still in line with Wuling, then qq ice cream like the technology Chery blessing must also follow the trend, which makes people a little confused.
The original intention of entering the electric car market is whether to take the road of Wuling so that Wuling has no way to go, or to take the road of Wuling to make Wuling cry - this is not important.
There is only one Wuling, and there is only one first.
Follow the trend
Liuzhou is far from Wuhu, but QQ Ice Cream is very close to the Hongguang MINI EV.
If I cover up the logo, I am stupid about the two cars, QQ Ice Cream and Hongguang MINI EV. QQ Ice Cream not only completely continued the promotion mode of QQ copying Spark in that year, but also fully reproduced the Wuling Hongguang MINI EV.
Because of its latecomer advantage, QQ Ice Cream is a little more than the Hongguang MINI EV everywhere - a little longer, a little wider, a little higher than the Hongguang MINI EV, and of course, the price is a little more expensive.
But in terms of cruising range, QQ ice cream and Hongguang MINI EV are not different, after all, the cost of the battery is here.
Big ants imitate Lynk & Co, QQ ice cream follows the trend of Wuling, chery sometimes really makes people wonder. It is reasonable to say that Chery is also the head camp in the domestic car, but why is some road number so similar to Zotye in the design?
Zhongtai, a small household, can not only understand, but even forgive, but the famous and upright Chery also did so, so that people could not touch the Mediterranean Sea.
There are many people who follow the trend of Wuling, but the Hongguang MINI EV will always be only one.
Once the Macro MINI EV starts running, the opponents really can't even see the tail lights.
On the one hand, every automobile segment has an unchallengable king, and Wuling is the king of electric cars. And Chery, since qq discontinuation, there has been no more successful cases in the field of cars.
On the other hand, many of the successful experiences of Wuling Hongguang MINI EV can be copied, imitated, and even surpassed, but there are also places that cannot be learned, that is, the channels of Wuling.
At present, Wuling has at least 2,800 service outlets in China, covering county-level cities and even some densely populated townships.
In contrast, Chery's network channels, there are currently more than 700 can be checked, and most of them are distributed in 2 and 3-tier cities, it is difficult to directly face the audience of QQ ice cream.
Perhaps QQ ice cream can be measured to a certain extent, but it is almost impossible to say that it is comparable to Wuling Hongguang MINIEV.
Widely sown and thinly harvested
Once, Chery was also a newborn calf in new energy and was not afraid of tigers.
As early as 2015, Chery New Energy set a big goal - to achieve a sales scale of 200,000 in 2020, and become an independent leading enterprise with leading technology, reasonable product pattern and innovative marketing business model in China.
Interestingly, Chery New Energy also continues Chery's product strategy of "having more children and fighting" in the fuel vehicle market, so far, Chery New Energy is selling 7 car series, as many as more than 100 models.
Zhuang language did not come true, and bold words did not live up to.
After the wide planting, there is also a thin harvest. 7 car series, only barely ran out of the small ant a seat selling car.
In 2020, Chery Small Ants sold 38,249 units, accounting for 88.91% of Chery New Energy's overall sales, and in the first 11 months of 2021, Small Ants sold 66,862 units, accounting for more than 90%.
As for the big ants that take on the task of rushing higher, monthly sales have fallen from 3 digits to double digits, in fact, they have failed.
At this juncture, chery QQ ice cream was launched, coupled with the previous Chery new energy ants, Chery sat down to confirm the fact that it could only build an electric car.
Generally speaking, the new product planning of automobile manufacturers is a forward-looking department, and it is necessary to stand in the future to see the future, but Chery QQ Ice Cream's new car is to stand in the present and look at the past.
Now many people are shouting - the spring of electric cars is coming!
After all, in 2021, under the leadership of head models such as Hongguang MINIEV and Euler Black Cat, the market for electric cars will account for nearly 30%.
But let's not forget that historically, the A00 tram segment has been shrinking.
The proportion of A00-class pure tram sales has shrunk from 61% in 2017 to 26% in 2020, while A and B-class pure trams have expanded from 17% in 2017 to 51% in 2020.
Once combined with multiple dimensions such as market demand, intelligent manufacturing of big countries, and urban planning, the industry conservatively predicts that by 2025, the proportion of the A00-class pure tram market will be about 10%.
The last train of the electric car may have come.
In addition, the process of the proportion of electric cars from high to low is itself a portrayal of the transition of new energy vehicles from policy encouragement to marketization.
Easy first and then difficult, from small to large, from policy encouragement to comprehensive marketization, this is not only caused by the market, but also caused by the law.
You know, no car company survives in the Chinese market by building small cars, even Suzuki, the originator of small cars, hasn't it also lost to China?
No matter how fanatical and legendary it is now, the market for electric cars is not so big, and it cannot bear the ambition of so many brands to collectively grab the beach.
Otherwise, there would be two Suzuki on Earth.
Write at the end
In fact, Another intention of Chery to push QQ ice cream again has not been mentioned.
That is, under the premise that in 2022, the chip is still in short supply, the price is rising, and the price of the power battery will definitely rise, and the profit of the electric car has been stripped away by the industrial chain.
If you don't make money in the car, you have to make money outside the car, and "selling points" to make money may become another purpose of Chery's use of QQ ice cream open source.
Once we think about this clearly, we can figure out why QQ Ice Cream will set a small target of 300,000+ units per year.
The problem is that the head car companies have been transformed, and traditional fuel vehicles are undergoing the deep transformation of the HEV oil-electric hybrid route, and how long can the points be sold?
Isn't this still the last train?