Make state-owned enterprises stronger, better, and bigger
Deepen the reform and press the "acceleration key", intelligently help the "double carbon" strategic goal, the scale of overseas markets continues to expand, and promote the development of the red flag to achieve a new leap... Sixty-eight years of spring and autumn, sixty-eight years of hard work, after 68 years of China FAW in 2021 showed an unprecedented enterprising style, enterprising posture. This year, China FAW made the loudest answer to the times with solid actions.
In 2021, China FAW is truly glorious.
Hongqi domestic sales, high performance, overseas expansion ushered in new breakthroughs; 65 years after the liberation of the car, the 8 millionth truck grandly off the production line; benteng came out of the 15 years, with 18 new partners to explore and practice the "green ecology"; FAW-Volkswagen, FAW Toyota, joint venture cooperation continues to improve; science and technology to help the construction of a sports power, for the Winter Olympics to contribute to the shout...
In 2021, FAW employees will be full of energy.
The 755,000-square-meter Hongqi prosperity factory started from scratch and took less than 21 months; the first car of the Ulsan base production capacity improvement project rolled off the production line, "incarnating" the main position of the key models of hongqi; the full-featured software of the L4-level valet parking system was publicly released, becoming an important breakthrough in hongqi's automatic driving; the "qi E spring city green Jilin" project was launched, and the red flag E-QM5 new energy products became the new ambassador of green ecology...
In 2021, when the Communist Party of China ushered in its centennial birthday and the "14th Five-Year Plan" began a new journey, China FAW ushered in the 68th anniversary of its establishment, as the "eldest son" of the new Chinese automobile industry, FAW fully implemented the deployment of the Party Central Committee and the State Council, cast a solid framework with 68 years of precipitation, and used the courage to be the first to seek mutation and innovation.
1
Deepen enterprise reform and meet the new needs of the people for better travel
In the automotive industry, few people are unaware of the bold reform of China FAW in 2017, and the success of that reform is also regarded as an industry model, which is transmitted inside and outside the industry. People call it "the Chinese miracle created by Chinese brands".
In 2021, FAW released the Outline of the 14th Five-Year Development Plan of China FAW and the Outline of the Technological Innovation Plan of China FAW in the 14th Five-Year Plan, which became the guiding outline for FAW to continue to deepen reform and innovate development.
Chairman Xu Liuping released the "Outline of China FAW's 14th Five-Year Development Plan"
From a macro perspective, FAW will take "wonderful travel, a better life, create a world-class, green, low(zero) carbon development new road, and become a mobile travel service company loved by consumers" as its vision, and "establish a national automobile brand, become a happy partner for users, and strengthen China's automobile industry" as its mission.
Unfolding in detail, FAW will follow twelve main ideas to carry out its work, "accelerate the creation of new roads", "focus on independent innovation", "accelerate overseas expansion" and "resolute digital and intelligent transformation" among them, which directly attack the demand call of the times.
The Outline of the 14th Five-Year Development Plan of China FAW also proposes the "11245" strategy:
The first "1" refers to the fact that China FAW wants to open a new pattern of transformation and development of China's automobile industry in a new stage, and walk out of a new green low (zero) carbon development path, with revenue exceeding one trillion yuan, sales of 6.5 million vehicles, and profits exceeding 680 trillion yuan;
The second "1" refers to the hongqi brand of more than 1 million vehicles, and strives to enter the world's advanced ranks;
"2" refers to more than 2 million independent brands, striving to enter the world's more advanced ranks;
"4" refers to The proportion of Hongqi new energy intelligent vehicles accounting for more than 40%, and striving to enter the world's advanced level, that is, FAW's new energy intelligent vehicles account for 20%, independent passenger cars account for more than 30%, and Hongqi brands exceed 40%;
"5" refers to the realization of innovation ability in the world, first-class employee development industry, party building to ensure the leading central enterprises, social responsibility central enterprises advanced, consumer love industry leading.
The people's FAW is for the people. From its determination, boldness and action to deepen reform, it can be seen that what consumers in this era need, FAW will meet up and walk in front.
China FAW, which has pressed the "acceleration button" of deepening reform, is showing a high-spirited style and enterprising attitude.
2
New red flags, let the ideal fly
Prosperity Factories are really prosperous. In Changchun in November, heavy snow was flying, but FAW Hongqi's prosperous factory was in full swing.
"Ensure quality, speed up!" In the factory, such a voice is often heard.
In the spacious and bright automation workshop, one after another Hongqi E-QM5 was orderly off the production line.
Hongqi Prosperity Factory covers an area of 755,000 square meters, with a standard production capacity of 240,000 vehicles per year, and integrated robots can be seen everywhere in the factory to work according to the trajectory of the trip, in an orderly manner. In terms of automation level, prosperous factories are at the leading level in the same industry.
The prosperity factory took less than 21 months to build, from scratch, showing the "red flag speed". The construction is fast and the configuration is high, only because of the responsibility: it will undertake the layout of the million production capacity of the Hongqi brand and the research and development of new products.
This stems from the continuous hot sales of FAW Hongqi.
Prosperous factory production line
Hongqi Automobile in 2021 is still warmly discussed inside and outside the industry:
Hongqi HS5, which bears the heavy responsibility of the rise of Hongqi, has a cumulative sales volume of more than 100,000 from January to October this year;
Hongqi H9, with its high-end car positioning, sold 3735 units in November, ranking 7th among high-end cars;
The new Hongqi pure electric flagship model E-QM5 ranked in the top ten of high-end car sales;
In June, Hongqi E-HS9 successfully challenged the double-sided column bump public trial; in December, it won the first batch of CA-CAP Platinum Grade Certificates...
Since the direct management and operation of China FAW headquarters in 2017, FAW Hongqi has been waving in the wind, sitting firmly in the market with a rich product lineup, reasonable product structure and solid product strength, bucking the trend and "letting the ideal continue to fly".
Just a few years ago, few people could have imagined that the Hongqi brand could be completely subverted, and now, the U-shaped through-type headlights with high recognition of the new Hongqi often shine in the streets and alleys of the city, fantasy, bright, and the return rate is extremely high.
The Faw-hongqi brand continues to grow, and through hard work and struggle, it has stimulated more and more consumers' love, recognition and pride in driving the Faw-hongqi brand. Consumers' love and recognition of Hongqi has also become the force for Hongqi brand to forge ahead.
The red flag that drove into the new track continued to take off. At the 2021 Shanghai International Automobile Industry Exhibition, three new car products of the Hongqi brand and two top products that accept pre-order were officially announced:
The three new car products include the Hongqi high-end pure electric sedan E-QM5, which has more than 200 patented technologies, supports replacement and charging, and emits only 103 grams of carbon dioxide per kilometer; the EV-Concept, which shows black technology through color, profile, line and new materials; and the flagship model L-Concept, which actively integrates excellent design concepts and technical spirit. Two of the top products officially accepted for pre-order include the new Faw-Hongqi Supercar S9 and the New Faw-Hongqi H9+ Magnolia-themed Excellence Customized Edition.
The Red Flag Family lineup is getting bigger and bigger.
Hongqi E-QM5 goes offline
While the family is growing, the "circle of friends" of Hongqi is also expanding, and FAW Hongqi in 2021 actively participates in completing a number of social practices. Faw Hongqi, which stands on the commanding heights of the national brand, has entered the people's field of vision in a more people-friendly way:
Carry forward traditional culture and strengthen cultural self-confidence. Hongqi and the Palace Museum joined forces to create the "Ten Thousand Purples and Thousands of Reds - Special Exhibition of Ancient Chinese Flowers and Trees Cultural Relics", which opened in the Forbidden City on September 2.
Mutual empowerment from the three dimensions of service ecology, energy ecology and member ecology. In October, China FAW and Wanda Group innovated to build a "Hongqi User Experience Ecology", jointly established an automobile service company, relying on Wanda's commercial plaza and cultural tourism projects, and built a number of projects such as "New Hongqi Supermarket Experience Store".
The dream of a sports power, building a new future together. On September 10, China FAW presented Hongqi vehicles to athletes, and FAW Hongqi delivered domestic snowmobile equipment to the Winter Games Center. On December 10, FAW Hongqi signed a strategic agreement with Zhangjiakou Municipal Government, and a 100-vehicle H9 support fleet will be used for a number of major government activities in Zhangjiakou...
In 2021, FAW Hongqi, which is moving forward, is using its own actions to set a model and a model for the industry, and is constantly moving towards the "new noble brand" of "China's first and world-famous".
FawW Hongqi and Zhangjiakou Municipal People's Government Strategic Cooperation Signing Ceremony Site
3
In the "double carbon" examination, FAW handed in the answer sheet for intelligent transformation
The "double carbon" goal has been elevated to a national strategy and has become a new "threshold" for Chinese car companies to cross.
As the "eldest son" of the new Chinese automobile industry, in 2021, China FAW will be ahead in practicing the "double carbon" goal.
FAW's practice shows that it has popularized intelligence. It knows that intelligent assistance is a prerequisite for carbon reduction.
China FAW's intelligent transformation is vigorous, in the new energy process and intelligent technology research and development "double acceleration", mutual empowerment, spiral, and strive to become a new model of low (zero) carbon in the industry in 2030.
In April 2021, China FAW R&D Institute signed a cooperation agreement with the Joint Laboratory of Automobile Chips of China Sense Micro to establish the "Joint Laboratory of Automobile Chips" to focus on the research and development of core automobile chips and explore the localization of alternatives to automobile chips.
China FAW and China SenseMicro established a joint laboratory for automotive chips
At the 2021 Shanghai International Automobile Industry Exhibition, China FAW released a complete industrial ecological innovation solution and five key technologies. Based on the ecological aspect, the use of intelligent technology to create a new model of "five-chain integration" with the new energy intelligent vehicle industry chain as the core chain, integrating the new consumption chain, intelligent green transportation travel chain, smart energy chain and new infrastructure chain.
In June, the first full-featured software of China FAW's L4 valet parking system was released, which became a crucial milestone on the road to the development of FAW Hongqi's autonomous driving, and played a positive role in promoting the operation and development of valet parking technology industry...
Looking at its brand, FAW Hongqi has newly developed a hydrogen energy engine, integrated electrification and intelligence into one vehicle platform - HEi2.0, created the original 300 kW high-power electric drive system Hm3, FEEA3.0 electronic and electrical architecture technology, and launched the Qikai.Smile interactive experience platform - "Qikai 2.0".
Hydrogen engines
FAW Jiefang focuses on "zero carbon factory", releases the liberation of the smart power domain, creates 435 bridge low carbon power and new energy zero carbon power, more fuel-efficient, more intelligent and more reliable, and shoulders the responsibility mission of "smart transportation solution provider"...
To achieve intelligence, is not an abstract concept, requires repeated investment, experimentation, improvement, iteration, many aspects of no experience to learn from. To this end, China FAW will procurement, research and development, management, production and other aspects of data "first-line connection" to achieve data sharing, but also with the digital and intelligent transformation of cognitive books as a criterion, always remind themselves:
Adhere to the customer-centric, for customers to create customer satisfaction or exceed customer expectations of products and services;
Taking system optimization as the premise, supporting the implementation of digital strategy with mature, stable and advanced business systems;
Data-driven, all work is embodied in data;
Take innovation as the main line, examine the business objects and processes, adjust, optimize, and even replace the original business model;
With value creation as the key, closely focus on customers, employees and partners
……
Intelligent transformation is the only way for the transformation and upgrading of the automobile industry and even the manufacturing industry, and its improvement will lead to the restructuring of China's automobile industry market. Whether or not digital transformation can be successfully realized has become a watershed that determines the future survival of car companies. China FAW knows that at present, only by facing difficulties, jumping into the situation, and being baptized in this tide of intelligence can it stand at the head of the bridge.
Under the intelligent exploration of the "double carbon" goal, China FAW still has a long way to go. But we can clearly see that FAW is not stopping, 2021 is like this, and the future can also be expected!
4
Go to sea and solidly promote it
Saudi Arabia, a place where history and modernity meet. On April 12, FAW Hongqi was listed in Saudi Arabia, and on the same day, it ushered in the "opening red" and sold 46 vehicles. Since then, FAW Hongqi has officially entered the largest fuel vehicle market in the Middle East.
As one of the earliest automobile manufacturing enterprises in China to expand the international market, as of now, China FAW has exported to 78 countries and regions around the world, with cumulative sales of more than 340,000 vehicles, more than 100 overseas first-class agents, and offices and permanent offices in 15 countries.
With the proposal of the "Belt and Road" initiative, China FAW bravely undertakes the mission of the automobile industry, accelerates the planning of international cooperation, expands the global layout, and covers more than 50 countries and regions of the "Belt and Road", and has long led in sales in South Africa, Saudi Arabia, Tanzania, Russia, Kenya and other places.
FAW's emphasis on overseas markets is clearly evident in the 2021 Outline of China FAW's "14th Five-Year Plan", and the "11245" strategy mentions "striving to enter the world's advanced list", "striving to enter the world's more advanced ranks" and "striving to enter the world's advanced level", which means that FAW is committed to building global standards with the global market as its goal.
2021 is an extraordinary year, under the continuous evolution of the global epidemic, trade anti-globalization and other factors intertwined and hindered, in the face of overseas markets, China FAW pulled out the wedge, the sea action is even greater:
Following the listing of Hongqi brand and all products in Saudi Arabia in April this year, in June, Hongqi once again exported 234 models including H9 and HS5; in the same month, China FAW Hongqi flagship store landed in Riyadh, Saudi Arabia; Hongqi H9 won the 9th Saudi National Automobile Award "Innovative Luxury Car Award" in 2021; in September, Hongqi E-HS9 exported to Europe, and launched a layout in Norway, a country with a high new energy penetration rate...
Not only Hongqi, in 2021, FAW Jiefang will also rely on the three major subsidiaries of South Africa, Tanzania and Eastern Europe to actively explore the market of countries along the "Belt and Road" in Europe and serve the construction of countries along the "Belt and Road".
The "Belt and Road" is an open, inclusive, win-win and mutually beneficial road, but also a road to highlight the power of Chinese brands, show the charm of Chinese manufacturing, and it is also a road of friendship. China's FAW "going out" also brings out the Chinese spirit and Chinese strength, and passes on China's enthusiasm.
Riding the waves and making waves, China FAW in 2021 has frequently landed overseas, taking the lead in continuing to write the chapter of Chinese enterprises going to sea, and achieving a new breakthrough in the way of national brands going to sea.
From Changchun to the whole country, from China to overseas, in the "double carbon" examination, in the deepening of reform, the "eldest son" of China's automobile industry - China FAW began as the first bottle, worked hard, fulfilled its responsibilities with actions, and proved its strength with achievements.
In 2022, what kind of chapter will it continue to write?
Source: Xinhua Net
Changchun Publishing Editor: Liu Suna
Editor-in-charge: Chen Sixian
Producer: Xie Xiaohui