Regardless of the industry, every year in January, various sales data will be released, on the one hand, to take stock of the sales situation of the past year, on the other hand, to predict the sales trend of the new year. According to DIGIMIES Research research and statistics, global smartphone shipments in 2021 will be 1.32 billion units, an annual increase of only 6.1%, although this data has increased compared with last year, but the overall rally is still not ideal.
According to the data given by DIGIMIES Research, the top six brands in 2021 are: Samsung, Apple, Xiaomi, OPPO, vivo and TRANSSION, although domestic brands account for half of global sales, but only Xiaomi is one of the top three brands. In addition, due to well-known reasons, Huawei mobile phones are not on the list, and according to relevant statistics, the sales of Huawei mobile phones in 2021 have fallen off a cliff, and there is no doubt that after Huawei mobile phones are out, the position of Samsung and Apple in the top three is more stable.
It is worth mentioning that the DIGIMIES Research also gave a quarterly sales comparison between 2020 and 2021, through this comparison, the sales growth rate of mobile phones in the first quarter of 2021 is still quite rapid, but from the second quarter onwards, mobile phone sales began to weaken, compared with the same period in 2020, there was only a small growth rate, and in the third quarter and the fourth quarter, the sales volume in 2021 has declined compared with the same period in 2020, which is still quite surprising.
DIGITIMES Research estimates that global shipments of 5G mobile phones in 2021 will be about 530 million units, an annual increase of nearly 80%, while Apple's 5G mobile phone shipments will exceed 30%, ranking first in 5G mobile phone shipments, surpassing many Android models. It can be seen that the future direction of mobile phones will be dominated by 5G mobile phones, and 4G mobile phones will be phased out. The emerging folding screen mobile phone, the annual shipment volume in 2021 has not reached tens of millions, which is somewhat surprising, and Samsung's sales in the folding screen mobile phone account for nearly 80%, and there is no doubt that Samsung is still the top 1 of the folding screen.
Through the 2021 global smartphone shipments, the global mobile phone market domestic machines still account for a large proportion, in addition to our more familiar millet, OV, transsion mobile phone has always occupied the African market, and many times topped the global sales list, and even has the reputation of 'king of Africa'. In the first half of 2021, Xiaomi even surpassed Apple and became the second in the world, but with the listing of the iPhone 13 series, Xiaomi was gradually overtaken by Apple, and finally could only end up in a third position in global sales.
In addition, through this global sales list, the sales situation of global smartphones in 2022 is still grim, the market is saturated, and the shortage of chips has undoubtedly become a stumbling block to the rapid progress of smart phones. However, it is certain that even in this grim situation, there will still be mobile phone brands out of the circle, as to which brand it will be, we will wait and see!