There are not many new car-making forces starting from the low-end market, and everyone is more familiar with Nezha cars and zero-running cars, compared with the former's momentum to enter the first echelon of car-making, the zero-running cars that have been talking about the order volume are somewhat lonely.
As of November, the total orders of zero-run were 73,561 units, of which the zero-run C11, which shouldered the brand upwards, contributed 18,113 orders, and the zero-run T03, which mainly focused on the A00-level micro pure electric market, became the mainstay, contributing 54,366 orders. However, the red of the order volume did not positively feedback to the actual delivery volume, in November this year, the total delivery volume of zero run was only 5628 units, the official explanation is due to the shortage of industry chips and industrial power curtailment, resulting in the impact on the capacity of some supply chains. This set of words made Nezha and Weima next door smack their tongues, and also made the prospective owners who had been waiting for several months to pick up the car lose their temper.
However, in the face of insufficient production capacity, delivery of some urgent problems to be solved, zero-running cars did not come up with accurate solutions, but chose to take advantage of the "win" chase, in order to ensure the high growth rate of orders, the launch of more new products to attract consumers to "into the pit", such as the latest listing, in terms of power and intelligent configuration have been upgraded 2022 zero-run T03. Consumers who may not know it feel that the new upgrade is a sincere move, but netizens who know the small nine-nine say that this is simply a "reverse upgrade".
A brief look at the 2022 Zero Run T03 after this upgrade:
The exterior and interior continue to use the old design, and the whole series has upgraded the 15-inch aluminum coil wheels, EPB, automatic parking, uphill assist and voice recognition control system that were previously highly equipped. The maximum power on the power is 75 hp and 109 hp permanent magnet synchronous motor, equipped with 31.9 kWh and 41 kWh two lithium iron phosphate batteries to choose from, NEDC cruising range of 301 km and 403 km respectively, and support fast charging. Of course, this upgrade has also made the price of the new zero-run T03 rise, from the old 59,800 to 68,900.
It seems to be an equivalent exchange, but in fact, the upgrade of configuration and power is not only exchanged for the increase in price, but also the sacrifice of endurance. In the electric market within the 100,000 class, consumers do prefer intelligent configurations, but this needs to be based on a reasonable price and sufficient cruising range. And zero run this time to the new T03 "castration", is tantamount to giving up the end.
For example, the lowest model priced at 59,800 yuan in 2021 has a cruising range of 403km. After the upgrade, the price of the 2022 lowest-equipped model increased by 10,000 to 68,900 yuan, but the mileage shrank by 102km to 301km. With price increases and battery life shrinkage by a quarter, in exchange for the so-called configuration upgrade, this kind of business, even people who can't figure it out feel that it is not cost-effective. It is worth mentioning that the minimum version of zero-run T03 is still the main sales version, and this time the "reduction" upgrade can be called self-deprecating martial arts.
This embarrassing situation is caused by some people who think that it is because of the decline in subsidies and the rise in car manufacturing costs, but I think that the reason why the zero-run T03 will be so is actually related to its positioning of "boutique high-value oriented models" at the beginning, such as the high-cost L2 level intelligent intelligent intelligent auxiliary driving function equipped with it, the gimmick accounts for the majority, and its actual effect is difficult to achieve the expected ideal. However, if you replace this function with an electric seat, airbag or a keyless entry system, seat heating and other practical configurations, you will see whether the cost performance will be slipped.
You can show intelligence and assisted driving in the market priced at 200,000+, but this set of selling points is difficult to get to the low-end electric market that pays attention to vehicle cost performance. The new zero-run T03 is to make this positioning error, the old model is not easy to get the recognition of consumers with low price and high endurance, it is estimated that all was mixed up by this upgrade, Zhu Jiangming "2023 into the new car-making force Top3, 2025 annual sales of 800,000 vehicles" goal, it seems to have to lean back.
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