On the occasion of retiring the old and welcoming the new, the consumption enthusiasm of the general public is high, and the Shanghai merchants have intensively cultivated the "New Year's Eve economy" and handed over a "opening red" answer sheet to promote the steady growth of consumption.
On December 31, 2021, as a New Year's Eve reserved program that has been popular with consumers, the "I LOVE 12.31" year-end carnival of the first Yaohan companion arrived as scheduled. Under the premise of strictly implementing various epidemic prevention measures, consumers have released a strong enthusiasm for shopping.
Data from First Yaohan shows that from 8:00 a.m. to 2:00 a.m. the next day on December 31, 2021, first-hand yaohan sales exceeded 800 million yuan, and the passenger flow exceeded 98,000. It is reported that gold jewelry and Apple mobile phones are still popular categories for consumers to buy, and women's clothing and sports categories are also favored, and they all performed prominently on the day.
On the morning of December 31, consumers lined up at the door of the first Yaohan companion and waited for admission.
Offline busy, online is not far behind. In order to divert the on-site flow of people, First Yaohan launched the "Advanced Cloud Sale" in the online cloud store from December 25 to December 30, 2021. Statistics show that cosmetics account for a relatively high proportion of sales, and bedding, women's clothing and other categories are also popular.
As another highlight of Shencheng's "2021 New Year's Eve Shopping Season", the "New Year's Eve Dinner" of Nanjing Road Pedestrian Street New World City was also offered as scheduled. From 10:00 a.m. to 2:00 a.m. the next day on December 31, 2021, New World City completed sales of more than 100 million yuan, an increase of 18% year-on-year.
On the morning of December 31, there were already many impatient consumers waiting at the gate of New World City to open the door.
The online "New Year's Eve economy" is equally hot. In the "New Year's Eve Economy" report card handed over by the "Jingdong New Year Festival", from 8:00 p.m. on December 31, 2021 to 00:00 on January 2, 2022, Xiaomi 12Pro has been pre-sold for more than 100 million yuan, and nearly 100 new products such as Huawei laptops have a turnover of more than one million yuan.
Holidays are both consumption season and travel season. Pinduoduo platform for the "New Year's Eve economy" equipped with outdoor products, fully automatic quick-open tents, thin skin backpacks, portable outdoor folding stools, warm four-season sleeping bags and other popular products have been purchased in dozens of stores have been purchased more than 100,000 pieces.
In addition to "buying, buying and buying", there are also many "new tricks" in order to make consumers eat better.
Dingdong buy vegetables developed 12 kinds of eight treasure rice, the new style of eight treasure rice has also undergone "slimming", "core change" and "beauty" and other transformations. Traditional Babao rice is mostly 500 grams a piece, while the new Eight Treasure Rice specifications "slimming" to 260 grams. Traditional eight treasure rice, basically filled with bean paste, winter melon sugar, red and green plum silk, etc., this year, they launched the Buddha jumping wall eight treasure rice, Musang King durian eight treasure rice, chestnut meat eight treasure rice and so on. The data shows that throughout the day of December 31, 2021, the sales of Babao rice purchased by Dingdong increased by more than 300% month-on-month.
The mulled wine that is popular in the streets this winter can now be easily obtained in Dingdong shopping. Recently, they also launched their own product , craft original pulp fresh beer, which has also been popular with many beer lovers since it was launched. According to the data, from 6 p.m. to 00 p.m. the next day on December 31, 2021, the sales volume of the two major networks of red wine drinks increased by more than 200% month-on-month.
"Hello, the Yu Garden New Year Gift you ordered has been delivered." Early in the morning of New Year's Day, Mr. Zhang, a citizen, ordered a copy of the tiger head steamed bun from Nanxiang Mantou Shop at Ele.me, and the takeaway little Brother Pu Xinhui quickly delivered it to the door.
Recently, Yuyuan Co., Ltd. and Ele.me announced a strategic cooperation, Yuyuan Co., Ltd. 88 long-established stores online Ele.me, covering jewelry gold, cosmetics, catering and other categories. From January 1, 2022, Shanghai citizens will place orders to buy the "Yuyuan New Year Etiquette" series of New Year goods at Hungry Mo, and the "Blue Knight" of Hungry Mo will be delivered directly to their homes.
It is worth mentioning that from January 1, 2022 to January 7, 2022, the "Blue Knight" will wear a customized helmet for the Yuyuan New Year etiquette for delivery services. Pu Xinhui told reporters that today's Yuyuan brand list is much more than usual, and he alone has run thirty or forty orders, most of which are songhe tower, Nanxiang steamed bun shop, Tong Han Chuntang and other old-fashioned New Year goods.