What should I do if I can't order Chinese New Year's Eve meal? What should I do if I am worried about the risk of aggregation? With the Lunar New Year just over a month away, Chinese New Year's Eve meals at long-established restaurants have been almost fully booked.
Yuyuan long-established Chinese New Year's Eve rice semi-finished product combination. The pictures in this article are all provided by Yuyuan Shares
Recently, the surging news (www.thepaper.cn) reporter learned from Yuyuan shares that in order to comply with the "local New Year's Eve" trend and welcome the New Year's Day and Spring Festival, dozens of long-established brands under Shanghai Yuyuan Garden have launched instant delivery services, and consumers can taste long-established foods without leaving home.
Recently, as the first response activity of Shanghai's New Year's Eve shopping season, the 2021 Yuyuan New Year etiquette has officially opened. At the event, Nanxiang Mantou Shop designed a "Tiger Head Steamed Bun", which will be sold in limited quantities from New Year's Day. Yuyuan Culture & Catering Group's innovative brand "True Taste Home", jointly named Songhe Tower, Chunfeng Songyue Building, Green Wave Corridor, Shanghai Old Hotel and other long-established brands, launched frozen and room temperature pre-packaged gift boxes, including time-honored signature products, consumers can taste classic food without leaving home.
Nanxiang Mantou Shop "Tiger Head Steamed Bun" will be sold in limited quantities from New Year's Day.
At the same time, Shanghai Old Hotel and Zhenyijia jointly launched three Chinese New Year's Eve lunch boxes with the theme of the Year of the Tiger, providing more convenience for consumers of "local New Year".
The Old City God Temple Pear Paste Candy not only turns the traditional block sugar into a paper stick lollipop, but also cooperates with Qiaohu to launch the Tiger Tiger Shengwei Joint Gift Box, which has been successfully selected for the "Shanghai Characteristic Souvenir" organized by the Shanghai Municipal Consumer Protection Commission.
In addition, Tong Han Chun Tang, with a history of 238 years, not only launched new products such as ginseng lip balm and ginseng essential oil for young consumers, but also plans to fully renew its tea series at the end of 2021, launch tong Han Chun Tang 24 solar terms tea, and enter the "milk tea circle".
In order to promote instant delivery services, Yuyuan Co., Ltd. has further increased the mode of offline and online integration, reached a strategic cooperation with Ele.me, and launched the instant delivery service of new year gifts for brands such as catering and cosmetics, and related stores will land on the takeaway platform from January 1, 2022.