On December 31, we learned from Tesla China's official website that the Price of Model 3 and Model Y increased again, which is the fifth price increase of Tesla in less than half a year in China.
Among them, the Model 3 rear-drive version adjusted the price to 265,652 million, up 10,000; the Model Y rear-drive version adjusted the price to 301,840, up 21,000, and the delivery expectations are 12-16 weeks. In addition, the Model Y after-drive version no longer enjoys state subsidies.
That's just a month after Tesla last announced a price increase. In November this year, Tesla raised the price of the domestic Model 3 rear-wheel drive version by 15,000 yuan to 250,900 yuan, and then raised it to 255,652 yuan less than a week later, and raised the price of the Model Y to 280,752 yuan.
In addition, while the price increase, Tesla has also fine-tuned the Model 3 configuration, and the endurance has been increased from the original 468 km (NEDC) to 556 km (CLTC), and the acceleration of 100 km/h has increased from 5. 6 seconds reduced to 6. 1 second. The Model Y rear-wheel-drive version accelerates from the original 500 km/h at the same price. Slows down from 6 seconds to 6. 9 seconds.
Compared with the previous continuous price reduction, but with the shortage of chips and the crisis of production capacity, Tesla has raised prices many times since the third quarter. According to statistics, in 2020, Tesla made a total of 5 price cuts for the domestic Model 3. In July this year, Tesla launched the domestic Model Y standard endurance version, which was priced at only 276,000 yuan after subsidies, 71,900 yuan lower than the previous long-endurance version. Subsequently, Tesla lowered the price of the Model 3 standard endurance upgrade by 15,000 yuan.
This is also Tesla's last price cut in the Chinese market this year, and then Tesla has opened a price increase route.
On August 4, the price of the Model S long-endurance version was raised to 859,990 yuan, an increase of 30,000 yuan. On September 11, Tesla's official website in China once again showed that the price of the Model Y high-performance version was raised by 10,000 yuan to 387,900 yuan. Counting the two price increases in November and this price increase, Tesla has completed five price increases in China since August.
But compared with the Chinese market, in fact, the US market has risen more outrageously. It is understood that Tesla has raised prices more than a dozen times in the US market this year.
As for why the price increase, Tesla CEO Musk previously said at the 2021 annual shareholder meeting, "Our goal is to make the price of the car as cheap as possible." However, our supply chain is under enormous cost pressure, so we have to temporarily raise the price of our cars. However, this is only temporary, and we hope to lower the price of cars over time to make them cheaper. ”
Earlier, Musk has repeatedly said that he is facing pressure on the supply chain, bluntly saying that chips are one of the biggest threats affecting its growth of at least 50%, and has affected Tesla's new car listing plan. He also predicted that supply chain challenges could take at least 12 months to improve, and Tesla should weather the shortage in 2023. This also means that Tesla still has the possibility of price increases until the supply chain crisis is difficult to completely resolve.
In this regard, some netizens said that Tesla is really a good financial product. What do you want to say about Tesla's price adjustment? Welcome to leave a message in the comment area to discuss~