As the calendar of 2021 comes to the last day, the story of what happened in the field of commercial vehicles in our country will also go down in history.
Looking back on this year, as an enterprise that has achieved a contrarian rise in the heavy-duty truck market, What achievements has Beiben Heavy Duty Truck made while actively seeking innovation and change? In which market segments have breakthroughs been made? What honors have you received? Below, along with the editor, review the 2021 year of Beiben Heavy Duty Truck.
NO.1 In the first 11 months, the sales volume of Beiben heavy-duty trucks rose alone, and the growth rate was the first in the industry
Under the double attack of the full implementation of China VI and the sluggish market demand, since the second half of 2021, China's heavy-duty truck sales have continued to decline sharply. According to data from the China Automobile Association, in November, the overall sales volume of the heavy-duty truck industry was only 51,100 units, down 62% year-on-year, which has dropped sharply for five consecutive months; from January to November, the total sales volume of the heavy-duty truck industry was 1.3378 million units, down 11% year-on-year. In the first 11 months of heavy-duty truck sales, only two companies are still in the rising range, beiben heavy duty truck is one of them, and the growth rate is the highest in the industry. Its cumulative sales from January to November were nearly 12,000 vehicles, an increase of 16% year-on-year, and it successfully returned to the top ten of the industry in November, with a good momentum of development.
As we all know, Beiben Heavy Duty Truck has an innate "red gene" and the "blue blood" of Mercedes-Benz technology. Over the years, standing on the shoulders of the "giant", through the continuous improvement and innovation of vehicles, the national six heavy truck products have also been recognized by major enterprises and users, especially in the field of tractors has been praised by the industry. In the first 11 months of 2021, beiben's tractor car sales increased by 12%, ranking in the top eight, ranking first in the industry.
NO.2 Pure electric dump truck sales first The new energy market has made a breakthrough
In the face of the new era, new development and new challenges, only by finding the correct positioning can enterprises better exert their own advantages and achieve high-quality development.
In the second half of 2021, Beiben Heavy Duty Truck completed a new strategic adjustment, injecting a source of living water into the development and laying the foundation for the next counter-trend breakthrough. Since the second half of the year, Beiben has made great progress in signing orders from major customers. It is reported that the cumulative sales volume of major customers in Beiben in 2021 achieved a substantial increase of 93.15% year-on-year.
In the current hot field of new energy heavy trucks, the order volume of Beiben New Energy has approached 1500 vehicles, and the cumulative driving mileage has reached 30 million kilometers. At present, Beiben Heavy Duty Truck has achieved a number of good results such as ranking first in the sales volume of electric vehicles in the steel industry, ranking first in the sales volume of pure electric dump trucks, and ranking second in the sales volume of pure electric tractors. According to reports, from July 2019 to the present, Beiben new energy heavy trucks have been widely used in 32 large and medium-sized steel mills across the country, after a large number of scene tests, field use, and have been unanimously recognized by users.
In addition, in 2021, the new energy products of Beiben Heavy Truck also won a number of honors. On November 25, at the 2021 (6th) "Who is the First" Commercial Vehicle Annual Selection Finals and Award Ceremony hosted by the First Commercial Vehicle Network, Beiben New Energy Heavy Truck won the "2021 First New Energy Heavy Truck" award, and also won the "2021 Ju wheel award • Annual Excellence New Energy Heavy Truck" and "2021 Green Electric Heavy Truck Annual Recommended Brand" and other awards.
NO.3 Successfully obtained the qualification of hydrogen fuel commercial vehicles
Hydrogen fuel has become the key word in the commercial vehicle circle in 2021. Driven by national policies and market demand in both directions, Beiben naturally will not miss this opportunity.
On November 9, 2021, the Ministry of Industry and Information Technology issued the "Announcement of Road Motor Vehicle Manufacturers and Products" (Batch 350), and the announcement of the chassis of Beiben Heavy Duty Truck's first hydrogen fuel cell truck was successfully released in this batch, marking that Beiben Heavy Duty Truck officially obtained the qualification of hydrogen fuel commercial vehicles.
Following the successful acquisition of hydrogen fuel commercial vehicle qualification after obtaining the pure electric truck qualification in 2019, it can be seen that in the new energy track, Beiben Heavy Duty Truck has changed from an "interloper" to a "guide", which is another fruitful result in strengthening the transformation of new and old kinetic energy and the leadership of industrial transformation.
NO.4 The first line of disaster relief North ben to become the most beautiful "retrograde"
In 2021, in addition to responding to the frequent recurrence of the epidemic, we still need to help from many parties in the face of other sudden disasters. At this time, heavy transport vehicles show their importance.
From November 7 to 8, 2021, there were two consecutive days of heavy snowstorms in Tongliao, Inner Mongolia, and the depth of the snow broke the record since 1951, reaching a depth of 59 centimeters. On the afternoon of November 10, Chifeng City urgently mobilized 100 large loading trucks such as Beiben muck trucks, 20 loaders, 200 tons of snow melting agent, and 150 operators assembled to quickly reinforce Tongliao City and jointly fight disasters and provide disaster relief.
In July, the torrential rains in Henan were heart-wrenching. Faced with the paralysis of traffic and water and electricity in Xinxiang City, Beiben Heavy Duty Truck appeared in time to send care to the disaster area. In the face of the situation that the Linyi Red Cross Society was looking for transport vehicles through the WeChat group, the Linyi Branch of Beiben Heavy Truck and the dealer Linyi Sancai immediately took action, decided to temporarily change the original transportation plan to Xinjiang, and dispatched two Beiben heavy trucks to be ready to participate in the task of transporting disaster relief materials at any time, and finally undertook the transportation of relief materials to Xinxiang in Henan province free of charge, and sent the blessings of caring people in Linyi to the disaster area.
At 24:00 on January 5, 40 Beiben heavy trucks full of vegetables and epidemic prevention materials were escorted by police cars from the Airport Road toll booth into the Suiman Expressway towards heihe, and the "epidemic" road was moving forward. The procurement and loading of 40 Beiben heavy trucks with a total of 600 tons of vegetables and 150 boxes of N95 masks took only 5 hours to complete the mission.
NO.5 Non-stop delivery Beiben Heavy Duty Truck sales rushed
For any car company, sales are always the most direct and critical assessment indicators. Different from other brands, in 2021, among the vehicles delivered by Beiben Heavy Duty Truck in batches, pure electric heavy trucks occupy an important position.
On November 18, Beiben Heavy Duty Truck and G7 held a signing ceremony for 370 new energy heavy trucks in the "Scattered Reform" project. This signing is an important measure for Beiben Heavy Duty Truck to protect the Winter Olympics and return the blue sky of the city, fully implement the dual-carbon economy, and promote the construction of Baotou power exchange demonstration city.
On September 22, after fierce competition with 4 enterprises, after comprehensive assessment, Beiben Heavy Duty Truck successfully won the bid for a total of 32 pure electric heavy trucks in 4 bid sections of a steel group in Liaoning; on September 18, the launching ceremony of clean transportation of Shaanxi Iron and Steel Group was held in Longgang Company. The first batch of 45 pure electric heavy trucks produced by Beiben Heavy Duty Truck for Shaanxi Steel Group were officially put into operation in Longgang Company, opening the curtain of the first industrial enterprise in Northwest China to clean transportation and green logistics.
In overseas markets, Beiben Heavy Duty Truck has also gained a lot. On May 21, 26 Beiben heavy trucks passed the acceptance test in Tianjin Port and were officially delivered to the Ninth Bureau of China Railway, making the final preparations before loading the ship and ready to go. It is reported that at present, there are thousands of Beiben heavy trucks running in various units of China Railway, which are well received by all units.
NO.6 Assist manned spaceflight to pick up heroes home
Being able to help the country's aerospace industry is the dream of all car companies. But this requires both reliable quality and the ability to adapt to the needs of different road conditions.
In this regard, Beiben Heavy Duty Truck clearly meets the requirements.
On September 17, 2021, the return module of the Shenzhou XII manned spacecraft landed smoothly, and the Beiben heavy and high-mobility general tactical vehicle carefully developed by Beiben Heavy Duty Truck successfully completed the search and rescue mission of the Shenzhou XII manned spacecraft return module and welcomed the triumphant return of the three astronauts.
NO.7 The first fully autonomous wire-controlled basic chassis entered the road test stage
At the beginning of August 2021, Beiben Heavy Duty Truck's fully autonomous wire-controlled basic chassis prototype based on the function of VCU (Vehicle Controller) officially entered the road test standard adjustment stage, filling the gap in the autonomous wire-controlled chassis technology of heavy-duty trucks in Inner Mongolia Autonomous Region, marking substantial progress in the company's new generation of vehicle-by-wire architecture heavy-duty chassis based on the vehicle controller with unmanned scene applications, non-structural road transport scenarios, and L4 level intelligent driving upgrade conditions.
It is reported that through the development of the project, Beiben also deeply realized that the key core technologies are not coming, buying, and begging, and only by firmly grasping the initiative of innovation and development in their own hands can they achieve self-reliance and self-improvement in science and technology in the true sense.
NO.8 He Qing took office as chairman of the board of directors and set out for a new trip to Beiben
Leadership adjustment is crucial for any business. As helmsmen, their changes determine to some extent the direction of the company and the goals of the next few years. For Beiben Heavy Duty Truck, the new leader is also leading Beiben towards better development.
On June 25, 2021, the adjustment of the main leadership of Beiben Heavy Duty Truck was announced. The decision of the party group of the group company to adjust the main leaders of Beiben Heavy Duty Truck was announced: He Qing was appointed as the chairman of the board, the legal representative, the secretary of the party committee and the chairman of the science and technology committee of Beiben Heavy Duty Truck Group Co., Ltd. Fan Zhiping no longer serves as the chairman, legal representative, director, party secretary and chairman of the Science and Technology Commission of Beiben Heavy Duty Truck Group Co., Ltd., and is appointed separately.
NO.9 Range over 350 km! Beiben's first hydrogen fuel heavy truck rolled off the production line
On March 1, 2021, the "Inner Mongolia Hydrogen Fuel Vehicle First Set Baotou Off-Line Ceremony" was held at China NorthBen Heavy Duty Truck Assembly Company. The development of new energy hydrogen fuel vehicles has become a major strategic demand and industrial orientation in China, and this hydrogen fuel heavy truck is off the production line, marking that Beiben Heavy Duty Truck is accelerating the realization of new and old kinetic energy conversion and industrial transformation, and promoting green development on a new journey.
NO.10 Innovative form Live car sales won 1355 orders
With the continuous development of live broadcast sales, cars as large commodities have also joined the trend of live sales, compared to passenger cars to test the water first, truck live sales seem more difficult to succeed, but Beiben Heavy Duty Truck said no. A live broadcast won 1355 orders, making it a good story of live car sales in the commercial vehicle field.
On January 17, 2021, Beiben Heavy Duty Truck held a New Year ordering meeting for Beiben Heavy Trucks with the theme of "Beiben Hi Purchase Festival, Million Cash Benefits", creating a new live hi-buy model, giving back to customers and sending tangible benefits to card friends. During the live broadcast, in order to let the card friends understand the performance characteristics of the new V3MT and the popular V3ET tractor of Beiben new V3MT and the hot-selling model, they also made a special trip to explain the two tractors through the branch venue of the remote connection technology center.
This time, the number of viewers in the live broadcast room of the Beiben Hi Purchase Festival was 6057, the highest number of likes was 277,600, a total of 200 car purchase vouchers were sold, 1160 vehicles were ordered, and 195 vehicles were ordered on the spot by 400 telephones, a total of 1355 vehicles.
Editor's Note
As a heavy-duty truck enterprise with decades of military quality, in 2021, Beiben Heavy Duty Truck will not only achieve contrarian growth in China's traditional power heavy-duty truck market, but also seize the opportunity of soaring in the new energy heavy-duty truck market. With the successful experience accumulated in this year, in 2022, Beiben Heavy Duty Truck may step onto a new level in the field of heavy trucks.
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