When you think of Denza, what comes to mind? In fact, Denza is not an ordinary car brand, but a joint venture jointly established by Byd, a leading enterprise in China's new energy vehicles, and Daimler, a world luxury car manufacturing giant, which is "new" than new car-making forces such as Weilai and Xiaopeng.
On December 24, Denza ushered in a new development journey, and BYD and Daimler signed an equity transfer agreement on adjusting the structure of its joint venture, Denza. After the completion of the transfer, BYD will hold a 90% stake in Denza. Under the general trend of the rise of electric vehicles in China and the world, what is the point of this equity transfer? What is the impact on the development of Denza Motors?
In 2010, the global auto market had just emerged from the subprime mortgage crisis, China had just become the world's largest auto market, and new energy vehicles had just started. Facing the future, major car companies are exploring new development strategies.
This year, Wang Chuanfu, founder, chairman and president of BYD Group, went to Germany to sign a memorandum of understanding with Daimler, marking the birth of Denza. A year later, Shenzhen BYD Daimler New Technology Co., Ltd. was formally established, with both parties holding 50% of the shares. In March 2012, the DENZA denza brand was officially released.
It can be seen that the origin of Denza Automobile is like two heroes with unique martial arts secrets meeting, jointly developing high-end new energy models and conquering the rivers and lakes. The transliteration of "Denza" is "Denza and Kai, Electric Future", which means to use the east wind of the new energy vehicle market to bring consumers a new electric vehicle life experience.
In September 2014, the first mass-produced car denza 300 developed on the basis of the Mercedes-Benz B200 platform was put on sale, which greatly promoted the development of new energy vehicles in China. In 2019, Denza officially entered the Mercedes-Benz sales system, and Denza X was also listed in November of the same year.
Although Denza is a pioneer in the new energy vehicle market, and has a prominent background and strong strength, in fact, it still needs to do something in sales. This is an objective fact that cannot be ignored.
In the early stage of the development of the new energy vehicle market, the concept of consumption was not mature today, and the degree of consumer acceptance was not high. Therefore, the Denza 300, which started at 369,000 yuan before the subsidy, even though the product force was ahead of the same level of products, it did not become a hit after the listing in 2014. Obviously, this is to be expected.
Denza X was born in 2019, the collection of "Mercedes-Benz type · grid" design and BYD's mature electric energy technology, NEDC cruising range increased to 520km, four-wheel drive version of 100 km acceleration only 4.6s, the price is also reduced to less than 300,000 yuan, won wide praise from users.
It can be seen that Denza has witnessed the process of China's new energy vehicle market from momentum to vigorous development, and has accumulated rich experience. After the equity adjustment, the Denza brand will receive more attention, especially BYD, which will increase investment in research and development and launch more attractive products in the future.
Specifically, as the absolute majority shareholder, BYD will pour more resources and core technologies into denza's business, helping Denza to reach a new level in product research and development, intelligent manufacturing, channels and sales services. At the same time, Daimler will continue to support Denza.
In the next two years, Denza expects to launch three highly competitive new models in the Chinese market, including MPV and SUVs. On the basis of Denza's business cooperation, the two sides will further deepen the partnership and expand the scope of cooperation.
In addition to the support of shareholders on both sides, Denza has entered a better era. As intelligent electric vehicles become more and more mature, they have comprehensively surpassed fuel vehicles in terms of acceleration, noise, energy consumption, intelligence and full-life cycle costs, and the time has come to comprehensively replace fuel vehicles.
In 2021, the new energy automobile industry has entered a golden age, with cumulative production exceeding 3 million in the first 11 months, sales of nearly 3 million vehicles, and annual sales are expected to reach 3.4 million, an increase of 1.6 times year-on-year. This figure is likely to exceed 5 million vehicles by 2022.
There is no doubt that 2021 is a year of change in the development of the global new energy automobile industry. In other words, in the face of the once-in-a-century changes in the automotive industry, Denza has ushered in an excellent development opportunity, and there will be more room for imagination in the future. Entering a new stage of development, the momentum will develop faster and better than ever.
On the one hand, although Denza belongs to the newly created car brand, it has the support of the two giants of Mercedes-Benz and BYD, and once the equity relationship is landed, it will develop seriously in the later stage, and naturally has great development advantages.
On the other hand, with core technologies such as blade batteries, DM-i super hybrid system, and e-platform 3.0, BYD's influence in the new energy vehicle market is not what it used to be, and Denza, with a higher positioning, is naturally more worth looking forward to than existing models.
For any automobile company, neither can it indulge in the success of the past, nor can it linger in the temporary decline, only by adapting to the new situation, new trends, and taking the initiative to take the initiative in the market. From this point of view, Denza has done it, and will take the lead in completing its self-transformation and opening a new journey of development.
However, Denza is not a high-end brand that BYD will launch soon. In addition to Denza, BYD will also launch an unprecedented high-end brand. The brand's price range is expected to be more than 500,000-1 million yuan, and the brand, products, sales, services and operation teams are new and independent. It is reported that the brand's first model will be a hardcore off-road vehicle.
It can be seen that in the near future, BYD's automobile business will be composed of four sections: Dynasty Network, Ocean Network, Denza and high-end brands. In the new round of competition in the automobile industry, BYD is ready to go, and Denza may truly "take off".
Write at the end:
More than a hundred years ago, the process of replacing the carriage by car was not smooth, and countless brands have undergone a tortuous development process. Today, more than 100 years later, the automotive industry has once again ushered in a new era of change, bringing countless challenges and endless opportunities. In the new era of development, consumers have more and more expectations for smart cars. Relying on the joint empowerment of BYD and Mercedes-Benz, the future of Denza is undoubtedly very bright.