Love your job! Mrs. Liu Yonghao walked to the stage at the age of 72 and served as a director of two companies!
Securities Times E Company
2024-06-11 22:29Published on the official account of "E Company" under Guangdong Securities Times
The story of Liu Yonghao, a well-known private entrepreneur and chairman of New Hope Group, has long been well-known to the outside world. He started from scratch, from a monthly salary of 38 yuan to a net worth of 100 billion, and was once the richest man in Sichuan Province. It is said that behind a successful man there must be an excellent woman.
Behind Liu Yonghao, the woman who supports him is named Li Wei. Li Wei's image to the outside world has always been "to teach his husband and children internally, and to make his own investment externally". She is well-known on social media, and her video content has long been talking about parenting, female power, family harmony, etc.
Since March this year, Li Wei has changed his "low-key" style in the past and began to move to the front of the stage.
On March 6, New Hope Services (03658) announced that Dong Li, a non-executive director of the company, had submitted his resignation to resign from his position because he intended to devote more time to his other business and personal affairs. Li Wei has been appointed as a non-executive Director with immediate effect. By June 6, New Dairy (002946) announced that it would nominate Li Wei as a candidate for non-independent director of the third board of directors and submit it to the company's general meeting of shareholders for election (the general meeting of shareholders has not yet been held).
According to the resume, Li Wei was born in 1952 and graduated from West China Medical College of Sichuan University. What is puzzling is that at the age of 72, it is the time to enjoy his old age, why did Li Wei do the opposite.
A reporter from Securities Times E Company noticed that on June 11, Li Wei forwarded a screenshot of a video shared by Jiang Nanchun, the founder of Focus Media, on how to maintain the quality of life on his WeChat moments.

Jiang Nanchun said in the video: "People don't stop working because they are old, but they get old because they stop working. In this regard, Li Wei deeply agreed, saying, "This is also the value that I will never give up working hard for." "I love my work just as others love tobacco, wine and tea, and work makes people happy and happy!" She also said.
This may be her response to her appointment as a director of two listed companies at the age of 72.
In a sense, Li Wei is doing things for her husband and daughter. The actual controllers of New Hope Service and New Dairy are Liu Yonghao and Liu Chang's father and daughter. New Dairy's announcement revealed that Li Wei did not directly or indirectly hold shares in the company. New Hope Services said that under the Securities and Futures Ordinance (Chapter 571 of the Laws of Hong Kong, China), Li Wei is deemed to have an interest in 545 million shares of the company in which his spouse Liu Yonghao has an interest through a corporation controlled by him.
Li Wei's entry into the board of directors made the Liu family further involved in the operation and management of the two listed companies. These two companies are relatively stable among Liu Yonghao's listed companies.
In 2023, New Hope's service revenue will be 1.261 billion yuan, an increase of 10.7% year-on-year, and gross profit will be 440 million yuan, an increase of 2.1% year-on-year. In the same period, the revenue of New Dairy was 10.987 billion yuan, a year-on-year increase of 9.8%, and the net profit was 431 million yuan, a year-on-year increase of 19.27%. Both companies maintained positive growth in revenue and earnings after listing.
It remains to be seen what changes Li Wei's addition can bring to the two listed companies.
"[Li Wei] started his business career in the 90s and has extensive experience in business operations and business strategy." New Dairy's announcement said.
From 1978 to 1988, Li Wei worked as a licensed physician. At the end of the 80s of last century, Li Wei gave up medicine and followed her husband Liu Yonghao to engage in business and founded New Hope Group. After that, Li Wei gave up his career to return to his family and became a full-time mother. After Liu Chang went abroad to study, she started a second business. In 1996, Li Wei founded Xichang Natural Pigment Co., Ltd. In the same year, she also founded Chengdu Good Food Street Catering and Entertainment Co., Ltd. (hereinafter referred to as "Good Food Street Catering"); In 2001, Li Wei founded Chengdu Fenglan Technology Co., Ltd. (hereinafter referred to as "Fenglan Technology").
According to the company's investigation, at present, Li Wei and Liu Chang hold 90% and 10% of the shares of Delicious Street Catering respectively. The company has invested in a number of real estate-related enterprises such as New Hope and Wuxin Industrial.
Fenglan Technology is mainly engaged in the business of feed additives. Li Wei sold Fenglan Technology to New Hope Liuhe (000876) in 2011, but she herself has long served as the chairman of Fenglan Technology.
It is worth mentioning that Li Wei has been very active in performing his duties as a director of New Hope Service.
Since March, Li Wei has frequently visited the projects under management of New Hope Services in various places. At the same time, her personal Douyin account has also increased the publicity of New Hope's services, mainly involving the company's performance, service content, and so on. According to media reports, New Hope Service also "moved" Li Wei's reading club into the community in mid-May, and Li Wei directly talked to the owners to share his personal family and entrepreneurial experience.
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Love your job! Mrs. Liu Yonghao walked to the stage at the age of 72 and served as a director of two companies!