Image source @ Visual China
What should a car with a "sense of intelligence" look like?
At least, it is not satisfied with the transformation of energy supply methods, and based on this, it strives to seek diversified breakthroughs in the large-scale travel scenario.
It believes that when the wave of the Internet of Everything is ushered in, it will no longer be only a travel carrier to choose from, but a "living body" with thoughts, connotations, appearances, and a strong heart.
1 month ago, it appeared, at the Guangzhou Auto Show. SAIC Maxus MAXUS launches the world's first full-size luxury smart pure electric MPV MIFA 9.
Five months later, the first new cars will be delivered to consumers.
PART1 The forerunner of the intelligent new energy track, why is IT MIFA 9?
The 5 letters of "MAXUS" convey to us the original intention of the brand: every user can have the driving pleasure of pursuing the endless sea.
Derived from MIFA 9, it injected the "ultimate" concept into the brand. The ultimate wisdom, friendliness and aesthetics give this new energy MPV a new gene.
As the world's first full-size luxury smart pure electric MPV, the MIFA 9 has a body size of 5270×2000×1840mm, and a wheelbase of 3200mm. What is valuable is that mass production can still highly restore the aesthetic essence of concept car design.
The through-type minimalist headlights are equipped with the "Galactic Warrior" dream taillights, which are trendy and avant-garde and also make people call out elegance. As the bearer of the "sense of wisdom", the whole car can be seen everywhere.
It is not unusual to have a wide-format, long-scroll triple screen, but MIFA 9 takes the lead in using Qualcomm 8155 and MediaTek 8666 high-performance dual-core interoperation technology to achieve ten screen interaction in the whole vehicle. Coupled with DMS and dual OMS boost, immersive entertainment, brush face can be.
The luxurious six-seater in the car is full of details, all the "joints" are electrified, needless to say, heating, massage with wide-screen movies, long distance is also enjoyable.
One of the test criteria of "sense of intelligence" is whether it can accurately judge the road conditions and effectively assist driving.
MiFA 9 is equipped with MAXUS–Pilot intelligent driver assistance system, which easily drives automatic lane changes, in and out of ramps, emergency avoidance and other scenarios. It is very intimate that the high-resolution visual perception system not only makes this full-size MPV smooth in narrow lanes, but also allows free parking under the interference of complex roadblocks.
Grinding the ultimate product force will also form a pressure on the industry.
But if you want to be a gunner in the smart new energy track, SAIC Maxus must overcome an extremely important pass: batteries. Who has the core technology of the battery, who has the right to speak in the field of new energy vehicles.
MIFA 9 can take the lead as soon as it debuts, it adopts ternary lithium battery pack, and has mature independent research and development technology in the most critical battery, motor, and electronic control "three electric technology fields".
The first model can achieve a range of 520 kilometers, with a low air resistance coefficient and lightweight design, so that its 100 km power consumption is only 17.9kW·h, which is the "efficiency king" in full-size products.
It is reported that in 2023, SAIC Maxus MAXUS will also deliver models with a range of more than 650 kilometers, and continue to exert efforts in the field of pure electricity.
"Intelligent brain and power heart", two hands, two hands strong, the synergy of the synergy effect makes MIFA 9 stand out, and makes a smart new energy MPV race kick off.
The PART2 C2B gene ushered in the era of "automotive co-creators"
In October, the industry's first direct user connection platform in the enterprise park, the SAIC Maxus User Co-creation Center, was unveiled. Surprisingly, many of the unveilers were consumers of MIFA 9. To be precise, they should be called "co-creators."
Half of "MAXUS" is US, which is all users who choose it.
While other car companies speculate on users' minds in big data and algorithms, SAIC Maxus is one step ahead: co-creation with users.
In this way, the closed-loop front-end of "feedback-upgrade" is accurate and efficient, and also makes it possible to copy the co-construction model: users directly participate in product definition, development, configuration, improvement and other links, and jointly incubate products with SAIC Maxus MAXUS.
As a result, a new co-creation closed loop was formed, opening up the dual path of online and offline, so that the role of consumers was quietly transformed into "car co-creators", and the sense of achievement brought by hard work was born.
MIFA 9's well-known "floor-to-ceiling window" is a classic presentation of user co-creation. Is it possible for the side windows of the MPV sliding door to give way to the experience, incorporating the scenery into the car and making passengers feast their eyes? It is thanks to the golden ideas of these "non-editors" that MIFA 9 has tried to drop to the end, so that the "floor-to-ceiling window" may lead the new trend in the following years.
In the long run, this customized service will become the normalized model of SAIC Maxus, which can contact and adjust the feedback of users at the first time and achieve accurate service.
Dare to work on porcelain, you have to have diamonds. SAIC Maxus can straighten its waist bar, relying on a smart factory supported by a digital system - the C2B intelligent custom factory in Nanjing. SAIC Maxus took the lead in introducing the C2B large-scale personalized intelligent customization model into the automotive industry, becoming the first car company to implement C2B user co-creation customization.
It is the only Chinese enterprise factory in the Industry 4.0 "Lighthouse Factory" announced by the World Economic Forum at the 13th Summer Davos Forum, and it is the first Chinese vehicle enterprise to receive this honor. This title represents the highest technological content and manufacturing level of the global manufacturing industry.
For example, a series of leading equipment such as high-speed press line, FANUC power-on cartridge spraying robot, and rapid color change system can be found in the Nanjing factory. At the same time, with the multi-terminal cooperation of digitalization and the Internet of Things, multiple workshops such as stamping workshop, painting workshop, and assembly workshop will carry out work in the form of coordinated operations of "group army" and greatly improve efficiency.
The digital transformation of enterprises with cloud computing is the basis for users to deeply participate in co-creation, and also carries the good wishes of SAIC Maxus: hoping to accompany consumers for life and provide personalized products and services.
PART3 After years of deep cultivation, how did SAIC Maxus become an MPV expert?
Precise service and solid foundation have enabled SAIC MAXUS to achieve remarkable results in multiple market segments in the UK, Australia and New Zealand. This accumulation of many years has also given MIFA 9 the confidence to start in many European countries.
Overseas has always been an important market for SAIC Maxus MAXUS. SAIC Maxus has formed five core markets overseas: Australia and New Zealand, the Americas, Europe, ASEAN and the Middle East, with cumulative sales of more than 130,000 units and business in 51 countries and regions.
The EUNIQ 5, which sells well in Norway, is large in space, high in practicality and popularity; in New Zealand, where farms are everywhere, it may be biased towards ev90 and T90 EVs, which can be durable.
The accumulation of practical market experience, coupled with the many years of deep cultivation of SAIC Maxus in the field of MPV, and the formation of a stable closed loop in the whole chain of research and development, manufacturing and service, have become the first-mover advantages of MIFA 9.
From January to November this year, SAIC Maxus MAXUS medium and large MPV represented by the G10/G20 achieved a year-on-year increase of 20%. As a new member of the family, how can MIFA 9 shoulder the heavy responsibility of impacting the global new energy vehicle market leader?
Similar to China's double carbon strategy, energy conservation and environmental protection advocate new energy in the world, which brings new opportunities for MIFA 9 to expand its territory. It is foreseeable that under the dual carbon target, in the context of large policies, and under the demand for energy conservation and emission reduction, the "social demand" represented by pure electric new energy will enter a new height.
At the right time, MIFA 9 is just a corner of SAIC Maxus ALL ROADMAP's planning blueprint, and the brand will promote the realization of an all-field new energy strategic layout of "all-energy, all-platform, all-market" in the future. SAIC Maxus MAXUS will continue to introduce new energy models like MIFA 9 that meet the needs of different scenarios through the output of technical reserves and product research and development capabilities in the field of segmentation. In the next three years, SAIC Maxus will also release more than 10 new energy models, which will adopt pure electric, plug-in hybrid or hydrogen fuel cell energy models.
"The MIFA brand can represent SAIC Maxus' determination, planning and next steps in the new energy strategy." The relevant person in charge of SAIC Maxus MAXUS introduced, "There is also a very important point, MIFA can completely continue the fine tradition of SAIC Maxus MAXUS and complete the premium appreciation in overseas high-end markets." ”
It is understood that MIFA 9 has announced the price of three domestic versions: the cloud grassland version of 269,900 yuan, the vast forest version of 329,900 yuan, and the splendid alpine version of 379,900 yuan. But in the overseas version released at the same time, the EU is priced at 59,990 euros, the United Kingdom is priced at 49,990 pounds, and the Norwegian price is sold at 599,990 crowns, giving people a glimpse of its real premium space.
In order to continue to cultivate on the MPV track, a more systematic and functional new energy M division came into being within SAIC Maxus: from product definition to technology research and development, from channel sales to resource integration, it will bring users more valuable products and services.
Final Chapter
SAIC Maxus' C2B gene is very strong, and even become a global "lighthouse", guiding the road of industrial digital development. It can not only maintain iterative updates on the product, but also open up the business joints, realize direct connection with users and partners to provide accurate services. Similarly, the digitization of the supply chain and industrial chain can trace the manufacturing process of each link for users.
It can be said that SAIC Maxus has successfully integrated C2B and digitalization, and has continued to exert efforts in technological innovation, constantly helping enterprises to compete and develop in the future intelligent new energy track.
Undoubtedly, MIFA 9 is the new representative of MPV. As a changemaker, it is facing the upcoming century of changes in the automotive industry.
(This article was first published on the Titanium Media App, and the author |.) Codeword Maniac)